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Improve Your Business Results with Mobility and Analytics

When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.

Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:

  • Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
  • Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
  • Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.

How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?

Marlowe Mall

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Norway Looking to Lead in Customer Experience & Engagement

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Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo.

The event has been running for 31 years now and is organized and run by Cisco’s partner Evry.

This years theme is “#UserIsKing” , and Cisco hosted a special Retail Break out session along with Evry where Customer Experience and Engagement were the main focus. Read More »

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Powerful API’s Unlock Location-based Services

We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?

The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.

Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience.   Read More »

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Location Based Services Enabling Smart Connected Cities

Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion[1] and within this just the Smart Cities component has been estimated to be worth $1,266 Billion[2] by 2019.  With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.

lbs1.1The Internet of Everything (IoE)  brings together people, process, data and things to make networked connections more relevant and valuable than ever before.  Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.

While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »

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Revamping the MSE User Interface

As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using both MSE and PI to adjust to larger deployments. We also wanted to quicken the pace at which we could deliver features to the customers. Today I want to walk you through the landing page and configuration of the new MSE UI.

Landing Page

The landing page is the first thing one sees when logging into  the MSE UI. This page provides the user with a basic snapshot of system health, an easy way to launch the apps, and a quick status of the various services on MSE.

System Health

The new UI highlights important parameters like CPU and Memory usage in order to give the user an indication of the stress being handled by the MSE.

 mseui1 Read More »

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