As organization race to digitize their businesses, building a mobile strategy is a top priority. A mobile strategy is not just about building mobile apps, then calling it a day. Let’s take a look at these unsettling stats: Organizations are spending $270K per business app on average and yet only 46% of executives indicate adoption and deployments have been effective. Clearly businesses cannot afford these types of results in today’s competitive landscape.
Organizations need to shift their focus from the Mobile App to the Mobile Experience. This means before anyone starts porting applications to mobile devices, businesses and IT must team up to assess their joint goals and list out the most common mobility use cases for their employees, customers and partners. This effort will help the organization prioritize requirements for better results in the near-term.
IT needs to assess their readiness for the full mobile journey end-to-end, and ensure every team – desktop services, application development, business analytics, security operations, network operations – can support the expected user experience and business outcomes. For example, many retailers are building mobile sales associate apps to allow salespeople to freely move around the store and show online catalogs, lookup inventory and transact point-of-sales wherever customers are located. But if the application is slow, they’ll either be abandoned by the roaming salespeople or, worse, they’ll create a painful experience for customers as they and the salesperson are forced to wait for these ‘time saving’ devices to load. Either way, the mobile investments will be a total loss.
Learn from the Experts to Accelerate Your Mobile Journey
If you are attending Cisco Live in San Diego next week, you can meet with experts sharing best practices across every stage of the mobile journey, including how to:
- Engage employees and customers with context aware data that delivers more personalized experiences
- Protect users, data, and the business through network-enabled security
- Accelerate mobile experiences with seamless onboarding and an agile network
- Discover business and IT insights through network analytics that allow you to continuously improve upon the experience
Be sure to check out these sessions to learn how Cisco solutions can help mobilize your business, including our newest 802.11ac Wave 2 innovations. Read More »
Tags: #CLUS, 802.11ac wave 2, Cisco Mobility, cmx, EMSP, Hyperlocation, wireless
Welcome to Cisco Live San Diego 2015!
We are excited to showcase our Enterprise Mobility booth, announcements and events at #CLUS. This page is a resource page to help you in planning for all of the exciting Mobility activities at Cisco Live San Diego. Feel free to bookmark this page and come back to learn about all of the latest news at the event.
Cisco Live is Cisco’s premier education and training destination for IT professionals worldwide. Mark your calendar for Cisco Live 2015, June 7 – 11 in San Diego. Visit the Enterprise Mobility booth to learn more about new products, announcements, demos, sessions and win prizes!
Venue Information: San Diego Convention Center
111 West Harbor Drive, San Diego, CA 92101
Featured Sessions (and other sessions visit here)
Monday, June 8
Innovation Talk: Future of the Network (with CMX live demo) – Rob Soderbery, 1:00-2:00pm PT
PSO Session: 3-Steps to Creating an Effective Mobility Strategy – Prashanth Shenoy, 8:30-9:30am PT
Tuesday, June 9
Booth Theatre Session: Developing an Enterprise Mobility Strategy – Raakhee Mistry, 3:15-3:30pm PT
Wednesday, June 10
Booth Theatre Session: Prepare for the Next Wave of Mobility (.11ac Wave 2 Innovations) – Bill Rubino, 11:30-11:45am PT
PSO Session: Customer Experience – The New Competitive Battleground – George Wilson, Stephen Smith 1:00–2:00 pm PT
Thursday, June 11
PSO Session: CMX: The Latest in Location Innovations and Analytics – Jagdish Girimaji, 8-9am PT
Booth Theatre Session: Engage Your Customers With Connected Mobile Experiences – Jolene Tam, 1:30-1:45pm PT
Read More »
Tags: #CLUS, 802.11ac, cisco live san diego, Cisco Mobility, Cisco Wireless, CLUS demos, CLUS sessions, CLUS15, cmx, connected mobile experiences, EN5, Hyperlocation
One of the many great attributes of Connected Mobile Experiences (CMX ) is that it offers a rich location analytics solution. With advanced capabilities like Path Analysis and Correlation, zone-based reporting relies on a minimum of three or more access points which seamlessly detect and report the received signal strength (RSSI) of a client. In simplistic terms we can say that CMX triangulates the location of a client.
Unfortunately (and realistically) not all venues are equipped with 3 APs. Many of our customers, have a large number of satellite offices . Imagine a popular coffee chains or even well known financial institution, who have small branch offices or stores spread across the country. They too need insights into their customer’s behavior, even if they don’t have multiple AP’s
To address the needs of businesses with smaller sites and wireless deployments not designed for location accuracy, we’ve developed Quick Look Analytics, which provides priceless customer insights for businesses like those very coffee shops and financial institutions, earlier mentioned.
There are numerous facets of Quick Look Analytics, here are a few of my favorites:
- The Banner visually shares how effectively the business is performing and reaching targets. It provides, if you will, a sort of Key Performance Indicators.
- Key Insights provides a clear look into business peak hours, days, weeks, and months.
Read More »
Tags: Cisco Cloud Services, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, Quick Look Analytics
Apparently a lot! And the Best of Interop Commitee this year in Las Vegas agree. Cisco is the proud recipient of the Best of Interop Award in 2015 for the Mobility/Wireless category.
Understanding customer behavior is a key asset for any business. This is also true in the growing field of indoor location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). A more accurate solution can help a business with their pain points: gaining more accurate data analytics on customer behavior, better statistics for operational optimization, and even providing better customer-facing content. In today’s world, the greater the location accuracy, the greater the relevance of the content.
The Cisco’s Hyperlocation Module provides that accuracy. As one of today’s most advanced location solutions, Cisco Hyperlocation is precise in pinpointing beacons, inventory, and personal mobile devices. Other vendor solutions use multiple access points to triangulate location coordinates within 5 to 7 meters of accuracy, but Hyperlocation, in conjunction with BLE beacons, can pinpoint locations to within a single meter.
It is this advancement in location-based data acquisition and analysis that brought Cisco to the forefront of the Mobility/Wireless category at Interop and sequentially allowed us to win the category.
Cisco Accepts the Best of Interop Award at Interop Las Vegas 2015
From Left to Right with two representatives from UBM, from Cisco; Bill Rubino, Yasser Hannush, Brian Robertson and Gagan Arora Read More »
Tags: Best of Interop Award 2015, BLE beacons, Cisco Connected Mobile Experiences, Cisco Mobility, cmx, Hyperlocation, Hyperlocation Module, interop, location based services
As you probably know, Cisco Connected Mobile Experiences (CMX) enables businesses to develop engaging mobile experiences with personalized guest onboarding, engagement, and location analytics. CMX leverages Wifi network intelligence and provides IT departments the creative opportunity to produce new revenue-generating, end-consumer solutions.
But I’m often asked what the difference is between MSE & CMX. I’m likely to blame for some of the confusion since I use the terms “MSE” and “CMX” interchangeably. Let’s clear up the confusion once and for all with a breakdown of MSE and CMX.
Read More »
Tags: Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, wireless security