Location-based applications have endless use cases—simply tapping into the users’ whereabouts can provide useful information such as movies playing, surrounding restaurants, friends’ favorite spots, etc. Still untapped, however, is the many potential uses of a location-based service, because while the apps may get the user to a location and allow them the opportunity to “check-in,” these apps do little else to engage the user while they’re within the physical venue they’ve been directed to.
Retailers, grocery markets, car shops, hospitals, museums, hotels, basically any physical venue, could leverage location-based services to engage their patrons through mobile devices. Rather than having a store full of texters, Facebookers, Tweeters, etc. a retail store has the potential of actually getting in front of and engaging the actual shoppers by providing them with wifi, special deals, style suggestions, in-store directions, etc. Exploring this largely uncharted world of location-based engagement can be made possible through our Cisco Mobility Experiences (CMX) SDK.
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Tags: cmx, Location-based applications, Mi Beacons, mobility, Mubaloo
When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.
Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:
- Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
- Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
- Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.
How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?
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Tags: cmx, connected mobile experiences, Edu, Identity Services Engine, ISE, IWAN
Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo.
The event has been running for 31 years now and is organized and run by Cisco’s partner Evry.
This years theme is “#UserIsKing” , and Cisco hosted a special Retail Break out session along with Evry where Customer Experience and Engagement were the main focus. Read More »
Tags: #userisking, analytics, Cisco, cmx, Conference, customer, device, End User, engage, engagement, evry, experience, innovation, innovative, IT, IT-tinget, lbs, location, location-based, marketplace, mobile, mobility, Norway, retail, scandinavia, service, services, smartphone, technology, user, wi-fi, wifi, wireless
We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?
The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.
Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience. Read More »
Tags: App, application, business, cmx, connect, connected mobile experiences, customer, Detect, device, mobile, mobility, network, notification, personalize, phone, service, services, Smart phone, solution, st. olav, technology, topcoder, wayfinding, wi-fi, wifi, wireless, wlan
Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion and within this just the Smart Cities component has been estimated to be worth $1,266 Billion by 2019. With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before. Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.
While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »
Tags: #IoE, barcelona, business, business growth, Cisco, Cities, citizen, city, client, cmx, connect, Connected, cost saving, device, efficiency, experience, information, innovation, internet, Internet of Everything, IoE, IoT, leadership, location, location based services, location-based, municipal, municipalities, municipality, nice, opportunities, opportunity, organization, people, phone, sensors, services, smart, Smart City, smartphone, tablet, technology, wi-fi, wifi, wireless