Cisco Blogs


Cisco Blog > Mobility

Modern Art Goes Wireless With Cisco Connected Mobile Experiences (CMX)

Like any service organization, museums are looking for innovative ways to gain insight in consumption patterns, to better optimize resources and to improve the guest experience.

The Cisco Connected Mobile Experiences (CMX) solution helps organizations use their network as a platform, to derive analytics that can be used to better understand how guests with mobile devices  use and interact with a venue. These types of insight can allow venues like museums to optimize their operations and deliver a better experience  to their guests.

Read More »

Tags: , , , ,

Leverage Your Existing Wireless Infra to Manage iBeacons

Wikipedia defines iBeacon as the trademark for an indoor positioning system that Apple, Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS devices of their presence”. The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen for the signal transmitted by these beacons and respond accordingly when the phone detects them.

Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection.

We believe that iBeacon technology is a big step forward towards better, cheaper indoor location services such as real time alerts, context-based rewards, mobile payments, etc.

A couple of months ago, Read More »

Tags: , , , ,

Connected Mobile Experiences (CMX) provides useful insights at the Second IoT World Forum

Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago.  It was an opportunity to see  real  examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times.  It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.

Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.

  • Detect: Aggregate and visualize location data from the Wi-Fi network
  • Connect: Easy, secure guest access to the Wi-Fi network
  • Engage: Customize the end-user mobile experience to delight customers in your venue

Here are some of the reports we generated and the observations we’ve gleaned.

Registration

One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m.  and the average wait time was 15 minute.  In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.

1

Breakout Popularity

One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.

2

Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.

With a simple cross-check, compare Read More »

Tags: , , , , , , ,

Inside Meraki and Cloud Networking

November 3, 2014 at 8:30 am PST
Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki

Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki

“If it seems to good to be true…”

In this statement lies the central problem to a couple of guys with a career in networking: Meraki does some beautifully complex things…but in a deceivingly simple wrapper.

Meraki originally came on the scene with a new approach to cloud based wireless “as a service” that succeeded on a great many fronts. This success brought not just an acquisition, but subsequent forays into switching, routing and security. These are your core technologies -- anyone in business is depending on these in some fashion..and the Meraki Cloud Model is now offering network sophistication in a greatly simplified package.

There is beauty in the simplicity. There is also a model for how and why the cloud matters. Yes there is hardware for every bit of the solution being offered but the true ‘service’ is delivered quite elegantly through the cloud. It enables a great many things in a manner that can make you wonder what you may be missing.

So this is what we do. We go to San Francisco, where it all began…and where these engineers continue to innovate. We peer through the clouds and show you what is going on so you can decide if it is right for you.

Watch the show RIGHT NOW

Couple of questions we sought in general:

  • Where are the edges for Cisco’s On Premise technologies that offer many of the same features as Meraki?
  • Can you put your trust in something you cannot see?
  • Can you still do some of the more complex things your network demands?
  • Where do they go from here?

One of the bigger challenges right now within Cisco is how to position this technology. It is very complimentary to our core networking line but they remain a distinctly unique choice to make.

See our extended shownotes for more details, or just watch the show!

Preview:

Tags: , ,

Unlock Location-based Engagement with the CMX SDK

Location-based applications have endless use cases—simply tapping into the users’ whereabouts can provide useful information such as movies playing, surrounding restaurants, friends’ favorite spots, etc. Still untapped, however, is the many potential uses of a location-based service, because while the apps may get the user to a location and allow them the opportunity to “check-in,” these apps do little else to engage the user while they’re within the physical venue they’ve been directed to.

Retailers, grocery markets, car shops, hospitals, museums, hotels, basically any physical venue, could leverage location-based services to engage their patrons through mobile devices. Rather than having a store full of texters, Facebookers, Tweeters, etc. a retail store has the potential of actually getting in front of and engaging the actual shoppers by providing them with wifi, special deals, style suggestions, in-store directions, etc. Exploring this largely uncharted world of location-based engagement can be made possible through our Cisco Mobility Experiences (CMX) SDK.

Read More »

Tags: , , , ,