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Cisco @ SXSW: Revolutionizing Social Media with You

South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.

If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.

Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:

  • How do you convert social engagement to new revenue streams?
  • How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
  • What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
  • How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »

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Cisco Eos Helps Deliver the Hottest Show at SXSW — Cisco’s Flip Video Sweetens the Pot for Those Viewing at Home

Unless you’ve been living under a rock (and not listening to rock) for the last 24 years, you’ve probably heard of the annual South by Southwest Music + Film + Interactive Festival held in Austin, Texas every March. This fast-growing show attracts a crowd of 35,000+ people who are there to look at the best in original music, independent films, and emerging technologies. We’re excited that the Cisco Media Solutions Group (CMSG) will be participating in force this year, not only by showcasing Cisco Eos-enabled sites at our booth, but also by getting involved in one of the most anticipated shows at the festival: Killers, Lasers, Papers!

At 8 p.m. on Thursday, March 17, Grammy-winning artists Cee Lo Green, Lupe Fiasco, and Wiz Khalifa are coming together at La Zona Rosa to deliver a performance that is sure to steal the limelight at SXSW! Presented by Atlantic and Elektra Records, Killers, Lasers, Papers is an event that you won’t want to miss, and now you have no excuse for missing it. Why? Because the full event  will stream live to a global audience from the Cisco Eos-powered site www.killerslaserspapers.com, as well as each of the artists web sites. Not only will you be able to watch the show live from your computer, or Internet-enabled TV, the event can also be viewed from your tablet or smartphone. Read More »

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Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

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2010: A Year in Review for Cisco Eos

Year end is a natural time to sit back and take stock of what you’ve achieved throughout the year.  As we jotted down some accomplishments for Cisco Eos in preparation for this year’s annual pilgrimage to the Consumer Electronics Show, I realized  how busy 2010 was for the Cisco Media Solutions Group and the Cisco Eos social entertainment platform.

  • Over the last 12 months, the number of Eos-powered websites has grown to nearly 100 sites including some big names like Wenlock and Mandeville — the mascots for the London 2012 Olympics delivered by the London Organising Committee of the Olympic and Paralympic GamesKid Rock and Cisco’s own Do You Flip? site for all those user-generated videos coming in from the advertising campaign.  With 4-5 new sites come online per month we had to give up posting images of new sites on the wall when we ran out of room…
  • Traffic across the Eos-powered sites continues to grow and we’re now averaging 3.6+ M unique visitors and 15 M Page Views per month.  We saw a 20+% spike in November as a couple of sites made big content pushes going into the holiday shopping season.  Good news is that our Unified Computing System (UCS) based data centers continue to handle both the growing and dynamic traffic with minimal downtime.
  • The product and engineering teams continued to crank out features with 10 software releases taking place in 2010 that represented more than 300 individual features and enhancements.  Some of the big accomplishments include:
  1. Internationalization —  a big development focus for Eos in 2010, customers can now localize the  content and language for a site and manage it from the common Eos administrative application.
  2. Mobile applications -- in addition to delivering content to homegrown mobile apps, Eos customers can now launch and manage iPhone and Android mobile apps built on an Eos framework.  Here’s an example of an Android app built for the Variety Screening Series 2010.
  3. Audience and media analytics -- to help customers optimize the value of their sites, we now delivered detailed Audience and Media consumption analytics in the platform.  This is a first step in adding value through the interactions data available in Eos.
  4. Bulk management tools -- most homegrown media platforms don’t effectively scale beyond 15-20 sites because of the difficulty of maintaining and upgrading all of those sites.  The common administrative interface for Eos helps with some of those issues, but we also know we need to make it easier for customers to manage and grow all these great sites they’re launching.  To that end, we’ve delivered some of the bulk management capabilities customers need, but we’ve got a lot more we’ll be looking to build in the future.

The list of what happened in 2010 could go on, but we’re going to save some of that to share with you at CES and in the coming weeks.  Thanks to all of our customers, partners and readers of this blog for a great year.

If you haven’t already seen it, be sure to check out this video of CMSG SVP and General Manager Dan Scheinman for his perspective on trends in the media industry through 2010, and the increasing importance of social entertainment solutions like Cisco Eos in helping media companies grow the value of their online brands.

Cheers, and we look forward to continuing the conversation with you in 2011.

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Allowing Advocates of Social Causes to ‘Continue the Conversation’ Online

Andy Whittaker talks with Cisco about Cisco Eos enablement of faster development time, increase in audience engagement and more.

  Andy Whittaker, Chairman and Founder of Dogwoof    dogwoof logo

We sat down with Andy Whittaker, Chairman and Founder of Dogwoof to get his perspective on how Cisco Eos has impacted his business. Today, Dogwoof has six sites on the Eos platform including, Dirty Oil, Good with Film, H2Oil, No Impact Man, South of the Boarder, and Videocracy.

Cisco: Welcome Andy. To give the readers a little background, can you tell us about challenges around your web infrastructure that motivated you to adopt a solution like Cisco Eos?

Read More »

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