We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.
I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”
Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.
What else did partners learn at the event? Here are just a few memorable quotes from speakers.
After jumping on two planes, and lugging along all of my video equipment, I’ve made it to Barcelona, Spain, for Partner Velocity, which is taking place this week. This annual event brings together thought leaders from across the marketing world to talk and engage with our partners, helping them learn the latest marketing tips and tricks.
Today I had the chance to host a Ustream broadcast with Scott Klososky, the former CEO of three startups. Scott filled us in on cloud computing, one of the most disruptive technologies since the advent of the Internet. Scott will be hosting a session here at Partner Velocity titled “What Is the Cloud and Why Should I Care?” With that as the jumping point for our discussion, we had a far-ranging talk on why cloud is critical right now.
Here’s a replay of the broadcast:
Want to read more about what we talked about? Read on for a recap. We also have information about our next Ustream broadcast, which is on hosting a Ustream broadcast, scheduled for tomorrow, at 11:45 a.m. CET.
Lew has been telling a pretty simple story since he came to Cisco earlier this year: cloud computing may be the latest term describing how the Internet is enabling new IT and business models, but if there’s one company that already understands how the Internet changes business models, it’s Cisco.
Yes, Cloud computing is a little different to Web 1.0 and Web 2.0. The proliferation of smarter mobile devices, the explosion of rich media and social applications and the expectation of users to be able to access content anywhere and anytime are newer trends that weren’t around in previous eras, but they simply reinforce something that has been true for more than a decade: the network has become the most important technology in advancing new computing paradigms.
In my previous blogging, I’ve noted how customers have been very clear in our market research on their concerns around cloud, and security is top of that list When I first became involved in Cloud Computing, as part of my role in Cisco Services product management defining our Cisco Cloud Enablement Services, you couldn’t read an article on cloud with our hearing about “security” as one of the major issues, if not indeed the major issue, for cloud. What I noticed was that many of these articles talked about cloud security as a major challenge to cloud adoption (which it is), and some would talk about point solutions to specific problems. However, most didn’t say much from a holistic perspective on how to address the challenges of cloud security. Thankfully, since then, organizations including Cisco Services’ security consultants and industry forums such as the Cloud Security Alliance have put some meat on the bones, so to speak. So in this blog, I will give you a brief introduction to the approach our experts in Cisco Services take to ensure cloud security, and I’ll also point you to a free Cisco introductory paper on this topic. Read More »
As various infrastructure vendors promote “cloud in a box” approaches, at times there seems to be a significant omission with regard to the role of the network in cloud computing architectures. Based on my work on Cisco Cloud Enablement Services, on factors that should influence your Cloud Strategy, I’d like to give you insights into one of the key surprises that came out of our own market research into the challenges of cloud adoption, that really makes me question those who espouse “cloud in a box” as a marketing message. Or, to expand what they say, their “cloud in a box and let’s forget about the network” message. Do they really ‘get’ what cloud is about?
