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Why Distributors Create Value for Cisco and our Partners

The success of distribution at Cisco is no longer a secret, thanks to Scott Brown’s recent interview with CRN. Of course, it was no secret to me--our distributors have been an important part of our channel strategy from the beginning. But I’m extremely proud of Scott and his team for driving the more recent growth and deepening our relationship with our distributors.

Those who know me, know I’m all about relationships. And I believe that the success and growth comes, not just from Cisco’s relationship with our distributors, but also from the relationship our distributors have developed with our channel partners. Together, we deliver greater value for our partners.

As customers begin to demand new consumption models, I believe distribution will play a significant role in helping partners evolve their business models more quickly to profitably deliver cloud and managed services solutions. Our commitment to a partner-centric sales and services go-to-market model doesn’t just apply to our traditional channel partners. As more solutions move to the cloud, we plan to work with our major distributors and leverage their capacity and their relationships in order to scale.

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The Intern’s Perspective

“Am I just a very small fish in a big pond?” -- That is what I originally thought when I first joined Cisco as a Public Relations Collaboration Intern. Turns out no one bites here, which definitely has helped the process while I have been attempting to get settled in. In fact, it has been quite the opposite. Instead of “Hey intern, do this for me,” I am asked, “Corinne, can I help you with anything or do you have any questions?” It is reassuring to know that I am around genuinely good people beginning my, as I like to call it, “adventure” here at Cisco.

After getting settled in with all the gizmos and applications on my one of a kind ThinkPad, I finally have a routine when I come into work. My mornings consist of reading, lots and lots of reading. From press releases, to news articles, to tweets … anything related to technology or social media I will most likely know about it. I’ve noticed most conversations don’t involve people’s input on the Kardashians or how the next Twilight is going to play out, so Cisco’s Newsroom has become one of my new best friends here.

Once my brain has reached overload, I usually have meetings or my kind colleagues will invite me to meetings to sit in on. I’ll catch myself looking like a “deer in headlights”  at times because all I think about is, “Hmm…what did that acronym stand for, I better write that down” or “I wonder why Telepresence originally had an upper case ‘P’ but is now changed to a lower case ‘p’”. To be honest, during the first PR meeting I ever sat in on I thought they were talking about the show “Futurama” on Comedy Central for a half second until I realized they were referring to something else. Thankfully, I haven’t asked too many dumb questions because they keep inviting me, which has been a great learning experience in order to become more familiar with how the Cisco Public Relations team works.

After lunch, I’ll work on the projects I have been given. I am no Greg Justice, but I try to be as creative as possible when deciding how to execute these assignments without looking stupid. I’ve never made so many to-do lists in my life, but hey, it works! Stay tuned on what I’ll be working on throughout the summer. This includes more external and some internal blogs, strategic analysis presentations on our company and the dark side AKA our competitors, as well as some fun and informative videos.

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Greece Ready for 100G Internet

One of the most interesting aspects of the Cisco Visual Networking Index is how the explosion of Internet traffic is taking place everywhere. We’ve talked before about how countries such as Iceland and Bermuda are leveraging high speed connections to the world to grow their economies. This time let’s look at Greece and competitive carrier hellas online (hol) on how they are preparing for the zettabyte era. (A zettabyte is 1021 bytes, in case you had forgotten).

Hol is one of the largest fixed-line telecommunications services providers in Greece offering a range of retail, business and wholesale services, and they also own the most extensive core backbone network in Greece. Their fiber optical network stretches over 4166 km nationwide and recently they’ve started offering an on-demand interactive video service called “hol video club” that has really taken off. Despite the challenges of the European economic situation, hol is continuing to see not just increases in bandwidth demand but also gains in the number of subscribers. Most recently they’ve seen increasing growth in cloud-based services as well.

Cisco 100G coherent demo in lab.

Hol is also one of the most recent carriers to put Cisco’s 100G coherent optical solution through its paces. For hol, 100G offers a solution to meet their need for as-needed, cost-effective bandwidth growth without the need to replace any fiber infrastructure. This is a common situation – carriers are finding the 10G links are no longer sufficient; yet running multiple 10Gs in parallel is not optimal. The challenge has been finding a solution which simply enables “plug in play” upgrades to 100G. This was one of the key objectives of the Cisco engineering team who developed the 100G DWDM solution. To make 100G widely deployable and commercially successful, it needed to have similar performance and engineering specifications as previously deployed 10G links.

Hol’s successful trial of the dense wavelength division multiplexing solution was run between two Read More »

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This Cloud is For Me

In my first job as a nurse manager every morning I was delivered a stack of interoffice envelopes.  Some mornings now when I open my email and find 40 messages have come in overnight, I think wistfully of those simpler days.  I could send a response and not hear about it again for at least a day.  Now, I can’t even read the next message before the one I just answered is back in my inbox.  And I still think whoever created mail groups must be the spawn of Satan for developing corporate sanctioned spam.

But I do love IM.  It might be the single most impactful tool to influence productivity ever.  I kept a tally one week and it saved me an average of 20 phone calls a day, or in real terms, 20 delays in getting my work done.  My friend Bethany told me the other day her company doesn’t use IM.  Are they nuts?! It is instant, focused collaboration without calling a meeting or picking up a phone.  I can go to Webex Connect, our IM tool, and instantly contact anyone in the company. Well maybe not John Chambers, but anyone else.  I will also know if this is not the time to interrupt them.   I’d give up my dishwasher before I would give up IM.

But it never occurred to me until this morning how much of the change in how I work was because of the cloud.  From the photos, music, Facebook, to email, IM and web conferences our day is comprised of many clouds.   One of the great things about working at Cisco is the abundance of data.  Global cloud traffic will increase 12-fold from 2010-2015.  And data center traffic will equal 4.6 quadrillion  emails by 2015.   I think most of that is in my Inbox.

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6 Battlefields Are Disrupting the Cloud Value Chain

By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group

As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”

Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:

1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »

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