This is my first year as an attendee at the Gartner DC conference. I’ve been here once before working demos on the tradeshow floor, but this year it’s purely about information gathering. Tradeshows floors are great. You get to wander around and chat with a captive audience of your industry peers, partners, and “frenemies” collecting pens and light up bouncy balls. Based on where the swag really ends up, I think the pen purchasers really need to start thinking about logo branded crayon packs. But there is so much to learn in the conferences even in the most unexpected sessions.
My primary take aways from the initial keynotes were that Hadoop is a strong early adoption application candidate for cloud in a non-virtual context (Hadoop in the data center was recently covered in Jason Rapp’s blog) , that commodity compute is the leader in cloud computing (I cried a little on the inside with this one), and that personnel development and team building/creation is one of the biggest factors in an IT success story.
For day one the celebrity keynote was from Captain Chesley Sullenberger which seemed out of place before listening to him. His talk about teamwork, process, and respect leading to his success in pulling off that harrowing landing on the Hudson spanned well from the people aspect of organizations, and was a very enjoyable listen.
These take aways seem to me even more critical as IT organizations have to quickly evolve their data centers to meet demanding business requirements, without expecting additional resources .
Gartner does a very nice job of interactive polling within their conference. For the starting keynote the audience poll (~2,000?) revealed that budgets edging up, but for the greatest number of attendees are mainly flat.
It seems that 34% of the audience has to deal with a flat budget, 20% of the attendees benefit from a marginal increase (<5%), and 14% experience a small decrease (<5%)
Talking about data center evolution, as a Cisco guy, I had absolutely to attend (by choice ) David Yen’s presentation. David is our Sr VP & GM in charge of our DC Technology Group, so he’s the big picture for anything Cisco in the Data Center. He is a Phd, with a very large experience in compute, applications and network, acquired through executive role at Sun Microsystems, Juniper and Cisco. David’s talk was about the evolution of the data center and the relevance of Cisco -You may want to check the blog from Giuliano Di Vitantonio, VP Marketing Data Center and Cloud with slides and videos “ The Evolving Data Center : Perspectives from the Gartner DC Conferences” In his presentation David Yen covered some of the background for the evolution of the data center model, and the gains to be expected in the fabric model we see through Fabric Path in optimization of the new East/West data patterns.
This all has a strong relationship to our Unified Computing System solution. Which as a server platform “loaded with features ” might be perceived at some disadvantage in comparison to commodity compute, we’re happy to see that in reality our customers have placed us at #3 in datacenter compute world wide, and #2 in the US for an implementation that is only three years into the market, thanks to providing strong management capabilities, system agility, and dynamic integrated network functionality, as well as great TCO. As proof points , you may want to check Bill Shields blogs on this topic, but also the Cisco Buil& Price website with promotions of the month.
This Conference gave me also the opportunity to discuss other “more technical ” topics such as security for cloud and virtual services.
So stay tuned, as I will be back in January for additional conversations.
I have just come back from the Gartner Data Center conferences in London and Las Vegas where I got to witness the increasing relevance of Cisco in the data center. The critical role of the network to enable the world of many clouds has becomes evident, and Cisco continues to establish itself as an innovator in the server market. Our vision and solutions really grabbed the attention of the analysts and customers at a level that I certainly didn’t see last year.
Data center consolidation, server virtualization, and converged infrastructure continue to be chief concerns among decision makers. Emerging topics such as fabric –based infrastructure, hybrid cloud, and network programmability were definitely the focus of numerous presentations and endless conversations.
Cisco continues to innovate on all these fronts, and we had a lot of progress to present to the audiences in London and Vegas.
Three Insightful Conversations
I’d like to share with you three conversations I had at the Gartner DC Conference in Las Vegas. Two are with the sales and engineering leaders for Cisco Data Center, Frank Palumbo (@fpalumbo) and David Yen, and the third is with one of our partners, Siki Giunta from CSC, who participated on a panel on Cloud that I moderated.
Frank Palumbo on convergence, virtualization, network programmability, and SDN
In the first conversation, Frank Palumbo, VP Global Sales, reports some of the major concerns of the IT organization. Our conversation covers:
The new role of the “cylinders of excellence” — servers, network, storage and security teams — when the goal is to implement a convergence infrastructure;
The benefits of deploying unified computing in environments where virtualization coexists with “bare-metal” workloads; and
Network programmability and SDN.
David Yen on the evolving data center
My second conversation was with David Yen, Cisco SVP & GM, Data Center Group, who gave a great presentation to more than 600 attendees called “The Evolving Data Center: Past, Present, and Future.”
David — who brings in-depth knowledge of IT technologies from his years working with Sun Microsystems, Juniper, and Cisco – provides new perspective on the evolution of the data center.
In his presentation David explains how the convergence infrastructure, on the one hand, and network programmability, on the other hand, reshapes the data center landscape to make the world of many clouds possible.
Cisco IT continues to improve upon virtualization and cloud computing capabilities in its Allen, Texas data center. We have added new capabilities in recent months that improve the self-service features available to users. On the Cisco IT Elastic Infrastructure Services (CITEIS) platform, Cisco’s private cloud, users now have the capability to create virtual machines. Additionally, they can enable middleware such as Apache web servers and WebLogic app servers.
To learn more about what Cisco IT is doing in the data center, check out the quick video below.
This week , I met Johnny Tung, Systems Marketing Manager for Data Center Solutions, to talk about a very interesting announcement : The Virtualized Multiservice Data Center
” Johnny , can you tell us what Happened to Cisco’s Unified Data Center on Dec 3th?
Well…it just got more interesting! You may have heard of Virtualized Multiservice Data Center. Let me remind you. It is Cisco’s reference architecture for the Unified Data Center. The big news here is that we have just released the 3.0 design. We are introducing Cisco FabricPath into the Unified Data Center network in order to simplify and scale Cloud Ready Infrastructure designs for Private and Virtual Private Cloud deployments.
FabricPath simplifies and expands existing data center network design by removing the complexities of Spanning Tree Protocol (STP), and thus enabling more extensive, flexible, and scalable Layer 2 designs. This release marks the introduction of FabricPath-based designs into VMDC; further FabricPath-related VMDC releases will follow as Cisco develops and evolves its FabricPath offerings.
If this is the post-PC era, I first encountered computers in the pre-PC era. I remember a field trip to a room of giant kitchen appliances that turned out to be full of information instead of groceries. Despite the lack of snacks, I was enamored with the punch cards they gave us as souvenirs. My dad was amused enough to bring home a whole stack of punch cards from his work — Hewlett-Packard’s Santa Clara manufacturing facility. (Another day he brought home a cat.)
Not long after, I met my first desktop computer when I started learning very basic BASIC programming on a Commodore PET with an external cassette tape drive. Ah, the nostalgia of summer school and CRT displays.
Apple managed to maintain a Macintosh beachhead, but it was definitely a sea of PC.
For the most part, it was much like Henry Ford’s infamous “Any customer can have a car painted any colour that he wants so long as it is black.” At most companies it was the same story, you can select any of 14 options, but they’re all PCs. Want a Macintosh? Provide business justification and get VP approval. Today at Cisco, the PC vs. Mac choice comes down to personal preference.
In 1998, Oracle introduced “the concept of hosted applications to the Oracle market, allowing customers to rent access to software hosted on Oracle computers and access those systems via a Web browser.” As eager as Larry Ellison might have been to displace the dreaded Microsoft and PCs with lightweight terminals, the rest of the planet wasn’t quite there yet. Hosted software? Internet storage? Thin clients? Web access? Huh, sounds a lot like cloud.
Fast forward and today we’re in the post-PC era.
Android and Apple iOS have made even quicker, more vigorous operating system inroads than DOS did, thanks in large part to devices and applications.
Smartphones and tablets have outplaced desktop and notebook PCs in global unit shipments since the fourth quarter of 2010, according to Morgan Stanley Research data.
PC manufacturers need to adjust more quickly than most seem to be doing to survive. Says ZDNet’s Jason Perlow, “To put it bluntly, the Post-PC world represents a displacement of computing from the traditional, 30 year-old Intel architecture used on desktop to the Datacenter and the Cloud.” We no longer need the same processing power and storage for the things we do on a daily basis. We have web applications, we have clouds, we have mobile devices.
Today is about mobility, smartphones, tablets, and clouds — ideas impossible to picture on my first field trip to HP. Operating systems, bits, bytes, and cumulus accumulations of data aside, the biggest difference is in how we use our devices of choice today. Emphasis on choice.
“Within ten years, the majority of business professionals will be using extremely inexpensive thin notebooks, tablets and thin clients (sub $500) which will utilize any number of software technologies that run within the browser or will use next-generation Web-based APIs and Web Services … to provide line-of-business application functionality.”--Jason Perlow