IT shops deploying clouds over the past year have been focused on Infrastructure as a Service ( http://en.wikipedia.org/wiki/Infrastructure_as_a_service#Infrastructure ) as a way to drive speed in virtual and physical server provisioning, cost savings in operations, proactive service level agreements, and increased control and governance. In one of my blogs I introduced our Cisco Intelligent Automation for Cloud http://blogs.cisco.com/datacenter/the-secret-is-now-out-you-can-simplify-cloud-deployments-with-cisco-unified-management/ and how that addresses both private, hybrid and public clouds IaaS. Key to this is the service catalog and self service portal. Moving to cloud is NOT about taking hundreds of server configuration templates and moving to them immediate self service. All you are doing in that model is automating VM sprawl. They key is defining a limited set of services and options that your end users such as application owners and technical folks can order through a self service portal and manage their life-cycle.
And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.
Are you ready to make marketing innovation happen?
“Ow mommy, my leg huuuuuuuuuuurts,” complained my 4 year old. After a quick examination and check-in with the doctor (read: I opened a book written by Dr. Sears and consider that a check- in with “the doctor”), I determined the problem was simply growing pains.
Growing pains don’t apply only to small children and adolescents. They apply to small companies and large enterprises alike. And like the growing pains you experienced when you were 4, 12, and 18 years old, they can cause physical (in the form of operational costs) and emotional (in the form of stress) pain for your business.
For my 4 year old the solution to growing pains is a kiss, hug, and maybe some chocolate ice cream. Most businesses (all businesses? There is always an exception) need more than a band-aid; businesses want a long-term solution to business challenges with measurable results. One of the most common “growing pains” for businesses is controlling operating expenditures.
Recent research shows that up to 75 percent of enterprise IT costs are operating expenditures (Gartner ITKMD, January 2011). Let’s explore how Cisco has significantly grown its infrastructure while reducing operating costs.
If you are already offering cloud services from your data center, or are starting your planning to do so, there are some key initial questions I’d advise you consider. And they’re not about the technical aspects of data center architecture! You find yourself asking “what cloud services should we offer?” and “How do we evolve what we offer today”. You may, post launch, also find yourself asking “Why is the take up to our cloud services not as big as we initially forecast?”. Before you say “aha - these are questions for service providers offering cloud services” .. I would argue that these questions are fundamental to enterprise and public sector organizations too -- assuming that you intend to provide cloud services to your user community that help them do their jobs. Following one of my colleagues who blogged earlier that, with cloud services, “you need to think like a product manager”, I will assert here that there are some key lessons from product management that can help you in creating cloud services that are actually useful to your customer and/or your internal clients and stakeholders.
As you may have noticed from my previous blogs, I’ve worked in product management of both products and services for a while (since 1997 in fact, when I moved from software engineering into the “dark side” ) …. so what lessons have I learned that may help you address the challenges of creating and defining new cloud services?
Last week at the Cloud Connect 2012 conference in Santa Clara, I was sharing a panel with industry colleagues representing the most prominent vendors in the application optimization, cloud infrastructure and network acceleration space . The topic was “hitching your wagon to the cloud”, discussing the importance of the network, particularly WAN, to make your cloud deployments successful. Folks talked about interesting concepts like “stateless branch office”, and “nirvana of Internet as WAN” before someone in the audience retorted, “I need solutions that help me deal with reality!” Read More »