Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.
Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »
Tags: advertising, broadcast video, Cisco Videoscape, cloud, linear TV, multiscreen, operator, Service Provider, Sky, tv
This is part 1 in a 2-part series about our API-based architecture. In part 2 I’ll talk about the advantages of identity as a service and data as a service.
Before the cloud, applications had a web interface that connected to a back-end database. Each application authorized its own users.
Today, that monolithic application architecture is going the way of dinosaurs. Cisco employees use more than 400 cloud services. So even after we added single sign-on for Cisco applications, users still had to separately sign on to cloud applications like Salesforce. Not a good use of time. Read More »
Tags: API, architecture, Cisco IT, cisco on cisco, cloud, cloud services, content as a service, data center
Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud.
That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the Wynn), are the innovations that can infuse satellite video providers with agility. Innovations in content, user experience, and services, specifically.
In our suite, at the Wynn, we’ll have on hand everything Read More »
Tags: CES2015, Cisco, cloud, consumer electronics show, DRM solution, hevc, innovation, las vegas, multiscreen, satellite video, service agility, VOD, Wynn
The increasing pace of business is creating high demand for IT efficiency and speed.
IT directly affects your ability to respond correctly and quickly to new opportunities. Slow IT equates to slow business.
The latest release of Cisco UCS Director allows IT to automate the deployment of infrastructure delivering the speed and efficiency IT needs in order to support business demands.
Not familiar with Cisco UCS Director? Briefly, this solution reduces data center complexity by replacing manual provisioning tasks with unified automated workflows that span compute, network, storage and virtualization. But this solution doesn’t manage just Cisco products. It unites Cisco UCS-based integrated infrastructures and third-party hardware solutions into a single management view to ensure maximum IT efficiency. Heterogeneous management is just one of the features that makes Cisco UCS Director different. You can learn more by going here. Read More »
Tags: cloud, FlexPod, infrastructure automation, nexus, orchestration, UCS, ucs director, Vblock, vcac, VMware, vspex
What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and cook on your dedicated Main Course stove. Adding a vegetable? Grab your Vegetable cutlery, your dedicated Vegetable spices and olive oil, and head over to your dedicated Vegetable stove. Don’t forget dessert. You’ll need a separate set of Dessert mixing bowls, Dessert pots and utensils, and a dedicated Dessert cooktop. (Hope you have a lot of cupboard space.) Thankfully, cooking doesn’t work like this. You can use the same kitchen and cookware to produce every dish you’ll need. Unfortunately, the same can’t be said for traditional video processing. Even though you’re often using the same ingredients (video content), each different video application “workflow”—rendering video to stream to a particular portable device, encoding live TV for video-on-demand consumption, adding a new 4k channel to your lineup— Read More »
Tags: 4k, Cisco V2P, cloud, ETSI standards, HEVC processing, multiscreen, OpenStack, orchestrates, Service Provider, V2P, video application, Video On Demand, virtualized video processing, VOD, workflow