(This is part 2 of a 7-part series sharing insights from Cisco partners about the Future of Cloud.)
Chris Kemmerer, Director, Mobility Solutions, Verizon, had a lot to share with me at CiscoLive! “What I’m seeing this year is very transformational,” said Kemmerer. “What we’re seeing is how to take some of these foundation services and layer applications and more value on top of them.
“For example, our Cisco Powered hosted collaboration service has been very successful as we see the market shifting from premises-based phone services to cloud-base phone systems. Our traditional focus in the cloud space has been infrastructure as a service (IaaS). We’ve taken the underlying infrastructure of our IaaS platform and started to layer applications to provide software as a service (SaaS) on top of that with some key partners.”
Organizations can benefit greatly from these value-added services. “Why put your communications in the cloud? I think customers learn very quickly about the speed with which they can execute in a reliable, responsible manner. When customers are looking to stand up new locations, in the old days, it would be a month or two just for planning. Now we’re doing it in weeks.”
However, not all clouds are created equal. “Being a carrier, there’s an expectation from our customers that we are five 9s reliable, however you want to calculate that,” said Kemmerer. “The way we look at it, when we say we’re providing an enterprise-class service, it’s going to be over an application-aware network. It’s going to be secure. It’s going to offer SLAs. These are the things that, in my mind, are going to differentiate our services from say a commodity or best effort service.”
You can also learn more about how providers are addressing the need for enterprise class services in the latest edition of Unleashing IT.
The faster internal applications can be developed and deployed, the sooner they will deliver benefits for the business. That’s an easy statement to understand, but not so easy to bring to reality. Read More »
This year’s Cisco Live! was tremendous, with 25,000 attendees on-site and another 200,000 attending virtually. There was a lot of excitement around all things cloud, from how the Internet of Everything will change the way we live, to the role of the Intercloud in forming a seamless fabric between the world of many clouds.
During the show, I spent time with six of our partners who offer Cisco Powered cloud and managed services. In this series of blogs, I’ll introduce you to each of them and what they shared with me about the future of cloud. Each of them had a different perspective, but all of them agreed: the cloud represents an incredible opportunity for businesses around the world.
Here are some of the highlights I’ll share in upcoming blogs:
Part 2: Chris Kemmerer, Director, Mobility Solutions, Verizon, shared that part of Verizon’s mission is to bring together the pieces needed to unlock the value of the Internet of Everything for their customers. “The Internet of Everything has deep meaning to us as everything becomes connected, whether it’s business to business, people to people, people to machines, or machines to machines. When you have all these things exchanging data, you can improve the way enterprises interact with each other, how consumers interact with enterprises, by leveraging all that connectivity.” He also shared how Verizon adds value to cloud services by layering applications on the underlying architecture.
Part 3: The importance of transparency in the high performance cloud was described by Dusten Tornow, Director of Infrastructure Products, from OneNeck IT Solutions. “When we decided to build out our cloud infrastructure, we knew that we wanted to align with enterprise vendors like Cisco because their technologies resonate with our customers as being high performance. They recognize that if they were to go out and build their own cloud, it would likely look and feel a lot like what we’ve built. Being able to be transparent with what our equipment is made out of and built upon is a huge advantage for us.”
Part 5: The value of integration to cloud services was another important topic at Cisco Live! For Chris Ludwig, SVP GTM Cloud and Hosted Solutions from NWN Corporation, applications integrated with on-premises equipment still have to work when migrated to cloud. “That was something we did a lot of research on, to make sure that all of the third party companies that we work with on-premises are going to work in the cloud. We certainly look to Cisco for guidance. It’s very helpful knowing that if they’re part of the ecosystem, we know that they are going to be a good partner.”
Part 6: Steve Harris, Senior Vice President, National Alliances at Peak 10, echoed the value of a partner ecosystem. “Today it takes an ecosystem to deliver the business outcome that clients are looking for. We’ve gone beyond the point where clients are just interested in the technology. They want the technology to provide a business outcome for them. Being able to provide that seamless solution with the Cisco ecosystem of partners is incredibly important.”
Part 7: Finally, I spoke with Andy Bird, Executive Director, Product Management and Development at eLoyalty, a TeleTech Company. He expressed his excitement about Cisco’s Intercloud Fabric. “Imagine trying to take your data from one cloud and move it to the next. It’s very difficult to do, because when you look at clouds, you end up getting hooked into them, just like if you were to buy premise gear. What Cisco has been starting to enable to happen is the idea of creating a fabric between the clouds that allows me to migrate data. When somebody gets on my platform, they have the ability to go and leverage Cisco in other places. So they have a different level of confidence.”
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.
This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.
Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »
The World of Many Clouds™ is evolving. With greater access to cloud-based services and applications and the wherewithal to adopt them, CIOs are facing increased IT purchases coming from outside their department. In order for IT leaders to maintain relevance and control they must act as cloud brokers to the lines of business (LOBs). And as private or public clouds are becoming more connected through hybrid clouds, IT must determine not only how to secure these new workloads and connections, but also determine which workload to deploy in which cloud. True hybrid clouds will allow for ultimate workload portability. In doing this, IT will achieve global reach and reliability, consolidation and control, and cost and scale across private, public, and hybrid clouds.
As with any technology, the future of cloud is constantly changing. In the world of many clouds, users experience cloud services anywhere, at any time, and on any device, and in which businesses consume IT as a service. How can IT leaders prepare for the next phase in cloud? Focus on workload allocation, agility and management. Results of the 2014 North Bridge Future of Cloud Computing Survey show 45 percent already, or plan to, run their company in the cloud and 60-85 percent of IT will move some or significant processing to the cloud in the next 1-2 years. As this transition occurs, IT leaders need to consider the following:
What’s your process for determining which workload gets which cloud model?
How has that played out? % public, private and hybrid/community?
How are you planning now for your next cloud initiative?
Security, access, management: What are your priorities for cloud going forward?
Follow @EFuiano and @CiscoCloud alongside @jeffcutler to learn more about how cloud has transformed the business landscape and why companies must continue to keep pace with the possibilities it creates.
Simply use the hashtags #InnovateThink and #FutureOfCloud on Twitter to join the conversation.