Imagine standing in front of a crowd constituting a random cross-sample of the world population. You want to convey a single message that everyone can understand – but will your audience understand your language? Some might, but certainly not all. Some would pick up your message right away, others would have no idea what you wanted. And would you understand them? What if they had urgent information to transmit? What if they needed help but didn’t know how to convey their needs to you? Read More »
Operators like to provide their subscribers plenty of services. It’s how they win loyalty and differentiate themselves from the competition. They want to offer HD channels and Video on Demand (VOD), they want to optimize delivery by means of Switched Digital Video (SDV) and Adaptive Bitrate (ABR), and of course they want to ensure that all these video services are available on a wide range of devices.
Here’s the problem: each of these services has evolved and rolled out piecemeal over the years. Not only does each service require its own Session and Resource Management (SRM) tool to manage it, but each service is also processed differently per device, thanks to device manufacturers sticking with proprietary protocols. In short, siloed SRMs make scalability unwieldy, driving up Total Cost of Ownership (TCO) and sowing Quality of Service chaos when traffic surges hit. Picture a traffic light out at a busy intersection at rush hour with no policeman to direct traffic: Read More »
In an increasingly digital, mobile and connected world, organizations need new ways to maintain real-time contact with their employees, customers and partners. And mobile cloud will be a major force enabling these ubiquitous connections and reshaping the business landscape. The first post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. In the second post, Sujai Hajela answers the question, “What exactly is mobile cloud?” In this post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises.
Be sure to listen to a new Future of Mobility podcast featuring Cisco’s Joe Cozzolino and Sujai Hajela about the power of mobile cloud. Download or listen via iTunes.
The value of mobile cloud is embodied in our 21st century nomadic, hyper-mobile lives. We no longer think in terms of boundaries – between home and office, between laptop, smart phone and an ever-expanding array of devices. We have no patience for latency. Our offices are wherever we are at the moment we need to connect with a colleague or customer, and the device we use is whatever is at hand. Making that happen is no mean feat for mobile service providers.
Imagine having the power of your office in the palm of your hand no matter where you are. Your business applications, your files, directories and chat logs. Everything when you need it, where you need it. It won’t matter what device you’re using or what type of network you’re on. You will move seamlessly from 3G to 4G to WiFi.
So there you are at the airport, waiting for your flight and you get a call from an important customer. She wants to review the past month’s reports with you, share a file and bring in some colleagues via TelePresence. It has to be now, it has to be secure – and you have to board your plane.
Co-Authored by Ian Hood, Senior Manager, Service Provider Architecture & Dan Kurschner, Senior Manager, Service Provider Mobility
Business Challenge: Everything Goes Mobile
The dynamic state of the business of service providers is quite apparent these days, and perhaps this is most evident for the mobility providers as everyone and everything goes mobile. All of their consumers, be they individual or business, are clamoring for new capabilities that can automate their business and simplify their lives. In addition there is a new class (or breed) of consumer – “Things”. Whether it is the connected car, city, bus, or kitchen appliances, “Things” are increasingly using the mobile network. Many of these new services and applications are readily available from “Over the Top” (OTT) providers that do not necessarily have any network upon which to deliver them. The OTT business model is designed for service creation agility, leaving it up to the operators to provide network access, quality of experience, and service assurance while managing the exploding demands for bandwidth and spectrum. Read More »
It’s no longer a question of whether mobility best practices and policies are required, it’s a matter of when your strategy will get ahead of the unstoppable trend. Business and IT leaders alike are not just witnessing the movement of everything mobile, but guilty themselves: who isn’t on their devices for both work and play anymore?
User experience, performance, security and management are key red flags that shoot up when we think about mobile. Getting these four totems right will help organizations keep employees or customers happy and productive, while protecting the business. This is no piece of cake: mobility is a journey and you need a strategy.
Thought leaders and innovators across industries are converging on #SuperMobility Mobile Con this week in Vegas to discuss best practices and ways for organizations to tackle these key issues. We’ll be there too to discuss how to move beyond BYOD and develop an enterprise mobility strategy.
Session: Embark on Your Employee and Customer Mobility Journey
Time: Sep. 09, 2014 from 3:30 PM to 4:29 PM
Location: Sands Expo − MobileCON Show Floor, Stage 3 Read More »
Tags: #CTIA2014, #supermobility, App, application, byod, Cisco, client, cloud, collaboration, consumer, customer, device, Enterprise, management, mobile, mobilecon, mobility, network, organization, secure, security, services, solution, strategy, user experience, vegas, wi-fi, wifi, wireless