During the broadcast, he offered an overview of how services are a key differentiator for Cisco partners, and he explained how services can drive partner profitability. Here’s a replay in case you missed it.
Cisco’s services strategy places the partner at the center, according to Bob, because partners are critical to Cisco’s go-to market strategy, whether a partner is selling professional services, managed services, or technical services.
In terms of sales, it used to be that products generated far more revenue for partners than services. Five years ago, 80% of partners’ business was product-based, and 20% was generated by services. Now, partners’ business is almost split evenly between product and services. Bob then told viewers that services help an end-customer see how technology can really generate business outcomes.
Want to learn more? In addition to the video replay above, we’ve got a text summary of the broadcast, along with time stamps to identify sections in which Bob addresses key topics, such as market opportunities around architectures, success stories, and how Cisco’s services are different from those competitors offer.
With an ever growing mobile and distributed workforce, application developers are being tasked to develop applications that can also be remotely accessed by this global workforce. Application developers, with a very basic understanding of networking, assume the network has no boundaries and applications perform optimally regardless of the mode of access. At the same time, cloud computing is enabling applications to be consolidated into centralized and virtualized data centers, further increasing the distance from where the applications are being accessed. Network architects are also being challenged with current network designs for this application deployment and delivery model. The available bandwidth is being taxed as the ever growing applications portfolio competes for network resources to provide a satisfying user experience across the network without boundaries. This application delivery model also demands capabilities for better visibility and control, WAN optimization, and agility of the network to rapidly deploy and manage enterprise applications.
The Cisco Application Velocity solution addresses all the challenges associated with the delivery and consumption of enterprise applications over the network without boundaries. It is one of the five services in Cisco’s Borderless Network Architecture and is composed of innovative Cisco technologies that help IT professionals meet or exceed business SLAs, maximize user experience, optimize resource utilization, and increase reliability and user expectations.
The Cloud market is certainly heating up. Last Thursday’s announcement from Dell of a $1B (US) investment in 2011 to enter the Cloud hosting market had me reflecting on their new direction. Dell is beginning a two-year build-out of ten data centers around the world to serve enterprises’ public and private Cloud needs. Earlier this year in a similar move, HP announced a set of new Cloud services they are offering ranging from consultancy, Cloud services, and equipment. These options included an “Enterprise Cloud Services-Compute” which will deliver private Cloud services directly from HP’s data centers to end-customers.
There’s a striking difference between Cisco’s strategy and those of HP and Dell. HP and Dell’s strategies will be challenging for some of their customers, especially service providers. Cisco’s strategy is to enable our customers to provide cloud services, whether service provider, public sector, or enterprise.
On one hand, HP and Dell are providing data center packages to enable SP Cloud delivery. On the other hand, both are investing to deliver Cloud services directly to end-users and bypass the service providers. While this is likely to further stimulate Cloud competition, it is directly competitive with service providers who wish to offer their own Cloud services.
With NAB in full swing this week, everyone is talking about delivering video services. Makes it a good time to discuss how Copenhagen (Denmark) based service provider Nianet has combined an extensive fiber deployment (100K+ km ) with a new investment in their IP network to offer video conferencing as a cloud service to business customers. For the small and medium sized business owner, you get big business productivity. Lease video conferencing on demand!
Nianet, which offers high-speed fiber communications throughout Denmark also distributes content from its sister company Waoo. They are now seeing the impact of companies increasingly producing their own video content, and therefore demanding faster and more symmetrical high speed data connections. The combination of fiber and high performance routers results in much faster speeds on both up and downstream.
“Businesses have really taken video communication as an alternative to physical meetings, and the technology is now spreading also from dedicated telepresence rooms for desktops and mobile devices. This places greater demands on both up and downstream, and Nianet has chosen to expand its backbone with twelve Cisco ASR 9000 routers to meet the increasing traffic and quality needs.
We also offer video conferencing as a cloud service to companies that want to begin with HD video communications. It therefore becomes easier to implement a full videoconferencing setup since we provide the server space, management software and plenty of bandwidth,” says Rasmus Helmich, CEO of Nianet.