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Riding the Cloud To Improve Your Top- and Bottom-Line Economics

A cloud revolution is brewing, and it promises to radically transform the way we compete, collaborate, and consume business services.

Join the live webcast with Sprint, CSC and ETS on the impact of cloud computing on business models and bottom lines.

Wed. April 25, 11 a.m. – 12 p.m. PDT – No registration required: www.ustream.tv/ciscotv2

What are the factors motivating businesses to rise up to the cloud opportunity? One key advantage is business agility: Cloud offers the ability to address unpredictable application events weighing on a company’s data center, meeting the challenge from sharp, sudden usage spikes. At the same time, cloud promises more efficient ways to address new products, customers, and selling situations.

In other words, cloud drives top-line growth and improves the bottom line.

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After Two Years in the Cloud, New Paradigms Prevail

Co-written by Bryan Mobley, Director, IBSG Service Provider

The business world’s rise to the cloud has been dramatic and increasingly rapid. From an initial attitude of vague interest mixed with trepidation, organizations have begun to embrace the transition in a big way. Some are already realizing the expansive benefits in costs, efficiency, and innovation that come with this game-changing technology.

To keep with the pulse of cloud migration, Cisco initiated a series of roundtable discussions two years ago. The philosophy of each meeting was to bring together 10 to 20 decision makers from a variety of enterprises, midsized businesses, and government agencies. So far, we’ve held 15 of these discussions across North America. In addition to providing a unique opportunity to share our thought leadership, these sessions provide an ideal forum for hearing our customers’ thoughts on cloud: the benefits, the inhibitors, and even a few war stories. In the end, however, it is the advantages of cloud that spark the most contagious conversations.

Here are some of the key trends that have emerged from two years of discussions:

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Is it Just Software Defined Networks (SDN)?

This is the question I continue to ask myself as I look back at my career at various companies in multiple industries. As I look back, I  remind myself of the industry changing trends that we’ve gone through in past few decades: the rise (and fall) of the mainframe, the PC, numerous different networking protocols and technologies, and various standards that come and go. On top of all this I recall, dozens of system architectures and hundreds of programming languages. And these days … Open Source Software, Si-photonics, mega/giga/tera-bit interfaces, smart phones and tablets, big data and real time analytics, cloud computing, everything fully virtualized.

Let’s pause here to think about the game changers. The architectures, processes and ideas that once pushed industries forward seemed to eventually disappear into the next big thing. Distributed Object Technology (RFC), Loosely Coupled Technology and Architectures (SOA). Agile, or is it Dev/Ops? As you can see, there are major differences here. Each technology trend brings tremendous value and is of critical importance but, like so many of these examples there is that fundamental difference, that many of these trends evolve and merge into much bigger vision. It’s also present in how we view SDN and how we are including it in what we’re building at Cisco.

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How Cisco Partners Help Customers to Accelerate Innovation: Submit Your Success Story for a Video

April 16, 2012 at 4:00 am PST

This week in San Diego Cisco,  partners from all over the world are converging to learn about the latest trends in IT organization, and latest solutions from Cisco at the  Partner Summit 2012 ( follow on Twitter the hashtag #ciscops12)
If you are a Cisco partner, we hope that you plan to attend either physically or virtually. Check  my previous blog for details on the data center program.

Let’s be real! Our great success in the Data Center relies  mainly on this incredible ecosystem of talented professionals who believe in Cisco vision and products. These companies are  bringing  an unique value add, in building solutions designed specifically for more and more demanding IT customers -- Customers under a lot of pressure to deploy solutions which are cost effective and extremely agile to meet the business requirements.

We recently met in London, one of our key partners , Dimension Data.   A perfect “Mise en Bouche ” just before the Cisco Partner Summit!

Dimension Data entered the data center networking market about 3 years ago and it has been the fastest growing area of our networking business over the  past years . It is now a significant contributor to our business and because of that we will double our investment in this particular space.  It allows us to grab business across the 50 countries that we operate in, and it also allows us to get far more strategic with our clients and build  up the network platform inside the data center that enables our clients to achieve the savings and benefits  and more exciting opportunities in the market. So we certainly will be investing far more in the space together with Cisco to execute better in the market.  Watch Gary Middleton , Dimension Data Business Development Manager, share his satisfaction to work with Cisco in the data Center space.

To illustrate Gary’s statement, here is a perfect and recent example of the momentum  created by Cisco and partners, when working together  :

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Virtualized Data Centers and The Media Cloud

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.

It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.

What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.

In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »

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