The Cloud market is certainly heating up. Last Thursday’s announcement from Dell of a $1B (US) investment in 2011 to enter the Cloud hosting market had me reflecting on their new direction. Dell is beginning a two-year build-out of ten data centers around the world to serve enterprises’ public and private Cloud needs. Earlier this year in a similar move, HP announced a set of new Cloud services they are offering ranging from consultancy, Cloud services, and equipment. These options included an “Enterprise Cloud Services-Compute” which will deliver private Cloud services directly from HP’s data centers to end-customers.
There’s a striking difference between Cisco’s strategy and those of HP and Dell. HP and Dell’s strategies will be challenging for some of their customers, especially service providers. Cisco’s strategy is to enable our customers to provide cloud services, whether service provider, public sector, or enterprise.
On one hand, HP and Dell are providing data center packages to enable SP Cloud delivery. On the other hand, both are investing to deliver Cloud services directly to end-users and bypass the service providers. While this is likely to further stimulate Cloud competition, it is directly competitive with service providers who wish to offer their own Cloud services.
With NAB in full swing this week, everyone is talking about delivering video services. Makes it a good time to discuss how Copenhagen (Denmark) based service provider Nianet has combined an extensive fiber deployment (100K+ km ) with a new investment in their IP network to offer video conferencing as a cloud service to business customers. For the small and medium sized business owner, you get big business productivity. Lease video conferencing on demand!
Nianet, which offers high-speed fiber communications throughout Denmark also distributes content from its sister company Waoo. They are now seeing the impact of companies increasingly producing their own video content, and therefore demanding faster and more symmetrical high speed data connections. The combination of fiber and high performance routers results in much faster speeds on both up and downstream.
“Businesses have really taken video communication as an alternative to physical meetings, and the technology is now spreading also from dedicated telepresence rooms for desktops and mobile devices. This places greater demands on both up and downstream, and Nianet has chosen to expand its backbone with twelve Cisco ASR 9000 routers to meet the increasing traffic and quality needs.
We also offer video conferencing as a cloud service to companies that want to begin with HD video communications. It therefore becomes easier to implement a full videoconferencing setup since we provide the server space, management software and plenty of bandwidth,” says Rasmus Helmich, CEO of Nianet.
One thing is increasingly clear at this year’s National Association of Broadcasters convention, this week in Las Vegas: Content providers and service providers are quickening their pace in the transition from video signal-based routing to a more data-centric, file-based environment. Why? Because it’s faster, more efficient, and more scalable - all important considerations in today’s world of burgeoning-everything, from content types to distribution paths to video-capable screens.
At the Cisco booth (SU2617), we’re showing how that all comes together -- from video ingest, to file-based workflows to storage, virtualized apps, watermarking and transcoding. And, from there, we’re showing how those file-based video components are readied for content cataloging and publishing.
Earlier this week, Eric Schoch, Senior Director for Cisco’s Hosted Collaboration Solution business and Roberta Mackintosh, Verizon’s Director of Unified Communications and Collaboration hosted a ‘Collaboration to the Cloud’ discussion over TelePresence and WebEx with journalists and analysts in Boston, Florida, New York, Washington and Toronto.
Eric and Roberta expanded on each company’s vision for collaboration in the cloud and gave details on their partnership to offer Unified Communications and Collaboration services. Verizon has integrated Cisco’s Hosted Collaboration Solution (HCS) and now offers an enterprise unified communications and collaboration platform which can be tailored and customized for its customers. The platform can be deployed as cloud-based only or as a hybrid of a cloud service and on-premise offering. In phase one of the deployment, some of the applications included are voice, video, instant messaging, and presence based such as Cisco Unified Communications Manager, Cisco Unified Mobility, Cisco Unified Presence, Cisco Unity Connection, and Cisco WebEx Meeting Center (hosted by Cisco).
View the video to hear more about:
o Why I should care about cloud collaboration as a service provider?
o Why are service providers essential for collaboration in the cloud?
o How is Verizon currently deploying collaboration solutions via the cloud?
o What are the collaboration deployment issues that are facing enterprises?