With telecom service providers (SP) increasingly using technology as a competitive differentiator, it is becoming important not only to acquire the right technology, but to acquire it in a way where it offers maximum benefit to the business.
Rapid technological advancements have made it necessary for service providers to be very nimble and frequently revise their offerings to suit customer requirements. Over the last four years, mobile service providers have exhibited cyclical—but, on average, declining—revenue growth patterns, according to a Cisco whitepaper ‘The Road to Cloud Nine’ published in February 2013. Overall, the momentum has Read More »
Tags: c-suite, CFO, CIO, Cisco, cloud, Service Provider, wi-fi
This week is exciting, had opportunity to sit on round table with Cisco’s largest customers on an open ended architecture discussion and their take on past, present and future. More on that some other time let’s pick up last critical aspect of High Performance Data Center design namely flexibility. Customers need flexibility to adapt to changing requirements over time as well as to support diverse requirements of their users. Flexibility is not just about protocol, although protocol is very important aspect, but it is also about making sure customers have choice to design, grow and adapt their DC according to their needs. As an example if customers want to utilize the time to market advantage and ubiquity of Ethernet they can by adopt FCoE.
Moreover flexibility has to be complemented by seamless integration where customers can not only mix and match the architectures/protocols/speeds but also evolve from one to other over time with minimal disruption and without forklift upgrades. Investment protection of more than a decade on Cisco director switches allows customer to move to higher speeds, or adopt new protocols using the existing chassis and fabric cards. Finally any solution should allow scalability over time with minimal disruptions and common management model. As an example on MDS 9710 or MDS 9706 customers can choose to use 2/4/8 G FC, 4/8/16G FC, 10G FC or 10G FCoE at each hop.
Let’s review each aspect of flexibility at a time.
Cisco SAN product family is designed to support Architecture flexibility. From smallest to the largest customers and everything in-between. Customers can grow from 12 16G ports to 48 ports on a single 9148S. They can grow from 48 16G Line Rate Ports to 192 16G Line Rate with MDS 9710 and upto 384 ports on MDS 9710. Finally having seamless FC and FCoE capability allows customers to use these directors as edge or core switches . With the industry leading scalability numbers, customers can scale up or scale out as per their needs. Two examples show how customers can use Director class switches (9513, 9506, 9710 or 9706) based Architecture for End of Row designs. Similarly customers can orchestrate Top of Rack designs using Nexus fixed family or MDS 9148S.
If they want to continue with FC for foreseeable future or have sizable FC infrastructure that they want to leverage (and have option to go to FCOE) then MDS serves their needs. Similarly they can support edge core designs, and edge core edge designs or even collapsed cores if so desired.
If customers need converged switch then Nexus 2K, 5K and 6K provides the flexibility, ability to collapse two networks, simplify management as shown in the picture below.
Customers can mix and match the FC speeds 2G/4G/8G, 4G/8G/16G on the latest MDS 9148S, and MDS 9700 product family. With all the major optics supported, customers can pick and choose optics for the smallest distance to long distance CWDM and DWDM solutions in addition to SW, LW and ER optics choices. In addition MDS 9700 supports 10GE optics running 10G FC traffic for ease of implementing 10G DWDM solutions based on ubiquitous 10GE circuits.
FC is a dominant protocol with DC but at the same time a lot of customers are adopting FCoE to improve ROI, simplify the network or simply to have higher speeds and agility. Irrespective of the needs and timeline MDS solution allows customer to adopt FCoE today or down the road without forklift upgrades on the existing MDS 9700 platforms while leveraging the existing FC install base.
The diagram above shows how customers can collapse LAN and SAN networks on the edge into one network. The advantage of FEX include reduced TCO, simplified operations (Parent switch provides a single point of management and policy enforcement and Plug-and-play management includes auto-configuration).
Another example to allow non transition less disruptive for customers Cisco has supported the BiDi optics on the Nexus product family. This allows customers to use the the same same OM2, OM3 and OM4 fabrics for 40G FCoE connectivity and still don;t have to rip and replace cabling plant.
For customer who are not ready to converge networks but want to achieve faster time to market, higher performance, Ethernet scale economies can use separate LAN and SAN network and use FCoE for that dedicated SAN .
Coupled with broad Cisco product portfolio means that customers have the maximum flexibility to tune the architecture precisely to their needs. Cisco product portfolio is tightly integrated, all the SAN switches use same NxOS and DCNM provides seamless manageability across LAN, SAN, Converged infrastructure to Fabric Interconnects on UCS.
From the last 3 blogs lets quickly capture what are the unique characteristics of MDS 9700 that allows for High Performance Scalable Data Center Design.
24 Tbps Switching capacity, line rate 16g FC ports, No Oversubscription, local switching or bandwidth allocation.
Redundancy for every critical component in the chassis including Fabric Card. Data Resiliency with CRC check and Forward Error Correction. Multiple level of CRC checks, smaller failure domains.
In next few days lets put this all together to see how customers can deploy scalable networks that allow them to Scale Up or Scale Out in a non disruptive way.
To learn more about the MDS 9148S please join us for a webinar.
“In business, words are words; explanations are explanations, promises are promises, but only performance is reality.”
Harold S. Geneen
Tags: 16 Gigabit, 16G FC, 16Gb, 16Gb Fibre Channel, 192 Port, 9148S, 9706, 9710, architecture, availability, best practices, Cisco, cloud, Cloud Computing, Consolidation, convergence, data center, Data Mobility Manager, DCNM, design, Director, dmm, FCIP, FCoE, Fibre Channel, Fibre Channel over Ethernet, IO accelerator, it-as-a-service, MDS, MDS design, nexus, NX-OS, reliability, SAN, Storage, storage area networks, switch, switching, Unified Data Center, Unified Fabric, virtualization
IBC 2014, the conference and exhibition hosted by the beautiful city of Amsterdam, in the generous confines of the RAI facility, came to a close last week. The exhibition, spread across 14 halls and spanning 5 days, attracted more than 55,000 attendees to see the latest offerings and technological advances of over 1500 exhibitors. It’s an exciting place to be… there is a tangible buzz generated from the proximity of so many industry experts and enthusiasts, from veteran business leaders to smart start-up engineers.
My overwhelming take-away from the event was of the continued pervasiveness of the cloud and the cloud services ecosystem. Media management in the cloud, transcoding in the cloud, metadata in the cloud, playout in the cloud, archive to the cloud, cloud DVR, cloud UI rendering, cloud collaborative editing and post-production… and more. The barrier to entry for service providers to launch new, cost-effective, value-add features has never been lower, leveraging the scalability, reliability and efficiency gains that cloud computing together with the SaaS model enables. The movement from hardware to software services is also a driving force behind a slower but inevitable transition, that is, the adoption of IP for the end-to-end video signal path from camera to cutting room to consumer.
At the Cisco Booth
I was privileged to be exhibiting on the main Cisco stand, demonstrating a product which I’ve helped develop. Videoscape TV Analytics is a cloud service which provides deep insights into the viewing population: both who they are and how they use your service. We are able to predict Read More »
Tags: cloud, cloud dvr, ibc 2014, Service Provider, tv analytics, video, videoscape
Responses in a recent Cisco-sponsored Cloud Security Alliance survey (hyperlink) illustrate that many data privacy challenges previously cast in the “too hard” basket can be more readily navigated though focusing on universal principles across Cloud, IoT and Big Data. Survey responses showed a surprisingly strong level of interest in a global consumer bill of rights and responses were overwhelming in favor of the OECD data privacy principles facilitating the trends of Cloud, IoT and Big Data.
Following are the most significant findings:
Data Residency and Sovereignty
Data residency and sovereignty challenges continue to emerge. However, there was a common theme of respondents identifying “personal data” and Personally Identifiable Information (PII) as the data that is required to remain resident in most countries.
73 percent of respondents indicated that there should be a call for a global consumer bill of rights and saw the United Nations as fostering that. This is of great significance with the harmonization efforts taking place in Europe with a single EU data Privacy Directive to represent 28 European member states. As well as with the renewed calls for a U.S. Consumer Bill of Privacy Rights in the United States and cross-border privacy arrangements in Australia and Asia.
Finally we explored whether OECD privacy principles that have been very influential in the development of many data privacy regulations also facilitate popular trends in cloud, IoT and big data initiatives or cause room for tension. The responses were very much in favor of facilitating the various trends.
The survey report includes an executive summary from Dr. Ann Cavoukian, Former Information and Privacy Commissioner of Ontario, Canada and commentary from other industry experts on the positive role that privacy can play in developing new and innovative cloud, IoT and Big Data Solutions. Read the Data Protection Heat Index survey report:
Tags: Big Data, cloud, IoE, privacy, report, security, survey
As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. In the fourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.
Our recent mobility landscape study showed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world. The growth of mobile cloud is a major force in shaping the business landscape and future tech decisions. This blog series explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations.
In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.
In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I’d like to close by talking about business outcomes. What is it you’d like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?
Let’s face it: your customers and your boss don’t care what particular technology you use to deliver results. They only care that you get there fast with minimal risk – and without extra funding. Investing in mobile cloud could be just your ticket, so let’s talk about business outcomes.
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Tags: Cisco, cisco intercloud, CiscoCloud, cloud, Cloud Computing, future of mobility, Internet of Everything, internet of things, InternetofEverything, IoE, IoT, mobile, mobile cloud, mobility