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Intelligent Automation at Cisco Live in San Diego #CLUS

June 11, 2012 at 1:04 am PST

Are you ready for the biggest Cisco event of the year? We’ve been working on demos, speaking sessions, and social events for the conference – and it’s finally here.

The Intelligent Automation team are converging in force on San Diego for Cisco Live.  Our solutions will be covered in more than a dozen conference sessions and several theater presentations – featured in topics ranging from cloud management and big data to BYOD and VXI.

And here are our demos featured in the Cisco data center booth at the World of Solutions expo:

  • Tidal Enterprise Scheduler on Hadoop – this demo shows how to increase the value of big data environments through better information flow.
  • Network Services Manager – a flexible, policy-driven approach to managing and controlling network services in a multi-tenant data center.
  • VXI Orchestration – provision virtual desktop services on-demand with Intelligent Automation, in minutes instead of days or weeks. 

Intelligent Automation for Cloud and Network Services Manager will also be featured in the CloudVerse area, highlighting our Unified Management capabilities for cloud orchestration and automation.

Our cloud solutions will be featured in theater presentations at the VCE and NetApp booths, as well as a demo in the VCE booth. Some of our other Intelligent Automation technology partners like Comptel, rPath, and Zenoss – as well as channel partners including Presidio and WWT – will also be at the event showcasing our collaboration.  See VCE’s press release featuring Intelligent Automation for Cloud.

To make it easy for you to help you pinpoint the Intelligent Automation team and navigate through the conference, here are some tips for your agenda:

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Data Center Services @ Cisco Live #CLUS

June 7, 2012 at 5:11 pm PST

Earlier this week, Amy Lewis told us all about Cisco Live DCV Social Media Activities. There are some exciting data center services activities going on too. Unfortunately, no bacon included.

So I know services aren’t big shiny objects, let alone tangible at all, but there are lots of nifty activities going on at Cisco Live San Diego on June 10-14th where you can learn more about how services can help you reach your data center goals.

Here are some highlights you don’t want to miss:

  • Cloud Partner Pavilion: Cisco staff including Debbie Abbott will be showcasing the Cloud Profile Tool and offer a future complimentary Cloud Readiness Assessment through a Cisco partner. Earn points by trying the Cloud Profile Tool and meeting with the 14 partners at the pavilion to enter to win prizes including 28 iPad3s.
  • Advanced Services Whiteboard Area of Data Center booth: our services experts including Arup Chakravarty will be armed with a whiteboard to answer your toughest questions on Nexus, UCS, SAN, Cloud automation (CIAC), virtualization, enterprise cloud design, data center migration, and more.

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Ready, Set, Optimize! The Emergence of a Diverse Set of Clouds

All eyes were on TIA this week as leaders from across the telecommunications industry gathered at Inside the Network to discuss the hottest and most challenging issues facing telcos today. I participated Wednesday morning in a cloud panel discussion at TIA with lively interplay on telcos’ role in cloud, differentiation, and key success factors on which to focus. The takeaway was this: there’s no easy answer, but plenty of opportunity for those who can figure out a formula that works for their firm.

What we do know is that the rush to cloud is on, but this is no five lane superhighway with everyone barreling ahead in the same direction. It’s a journey with many possible paths, and once you set off in one direction it can be difficult to reverse course. Two themes that were common throughout the Read More »

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Cisco Live DCV Social Media Activities: Connect to Your Community

June 6, 2012 at 9:48 pm PST

Cisco Live 2012 is almost here. Hello San Diego! Time to make the difficult decision regarding partitioning luggage space between  tech and clothes. The informal Twitter poll indicates tech is winning. Don’t forget the chargers, because there’s a lot going on.

Bacon and Waffles Tweetup on Tuesday!
Bacon and Waffles Tweetup on Tuesday!

Now that I’ve got your full attention, here’s a rundown of some of the social media activities happening at Cisco Live this year.

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Partner Differentiation in a Cloud Services Era

As Chief Strategist of the Worldwide Partner Organization, I often speak with partners about their value-add, differentiation, and profitability. Here are some thoughts on how the traditional partner differentiation model needs to evolve in the cloud market place.

Partner profitability has always been driven by the unique value that partners add to surround the offerings from their suppliers. This can be in the form of integration with other third-party products, their own pre- and post-sales services, or even custom service level agreements. The more unique this differentiation, the higher is the partner margin on the transaction; and the more relevant their proposed solution is for the customer, the higher is their probability of winning the order. It is not surprising to see two Cisco partners – one making 12% gross margin and the other making over 25% on similar transactions due to their differing value propositions. Both business models are valid as long as the partner is managing the overhead against the subject margin they are receiving.

Over the past decade, channel partners have typically created unique value propositions around the Customer Premise Equipment (CPE) they have been reselling to end customers. This proposition may include having the lowest price, providing fast delivery, conducting pre-delivery testing or configuration, on-site installation or integration, and many others. These CPE related on-premise value propositions are still relevant in the cloud builder role, but are often not applicable to a cloud services reselling role.

It is clear that the market is moving rapidly to cloud adoption based on new consumption models. According to UBM (United Business Media), 37% of all IT spend will be off-premise in 2013 and there will also be an 11% decline in CPE sales next year. Channel partners need to create new value propositions to differentiate themselves when they resell new cloud services instead of CPE to their customers. In some ways, this requires a return to basics: Read More »

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