In the three months that passed between this year’s Cable Show, in Washington, D.C., and this week’s IBC conference, in Amsterdam, one thing is certain: Cloud DVR. It’s on.
Comcast started the buzz, with its X2 platform. Ever since, we’ve seen a surge of interest in cloud DVR from service providers around the globe. Directionally, it’s gone from “that sounds interesting, let’s keep an eye on it,” to “we need to do this — let’s get a proof of concept going.”
That’s all good news for us, of course, and seems a good reason to share a few observations we’ve made along the way, as cloud DVR services go to market.
One: Linear parity matters, especially for advertising. If ever you want to create an instant imbroglio, tell the people in the ad sales department that the new service – cloud DVR, in this case – doesn’t provide linear parity. Put another way: Support for basic ad zones is a table stake, when it comes to cloud DVR.
So: Putting DVR services in Read More »
Tags: cloud dvr, IBC 2013, video, Video On Demand, videoscape, VOD
By Conrad Clemson, VP of strategy, Cisco Service Provider Video Technology Group
Well, we’re nothing if not patient. For those of us who’ve been active in cable VOD (video on demand) since it began, 12+ years ago, it’s totally great to finally see glimmers of acknowledgement for the category. It’s like knowing your kid is truly gifted at something, but not seeing validation of it until a dozen years after it seemed “time.”
I’m talking about this item, from the May 20 edition of the New York Times. Titled “Viewers Start to Embrace Television on Demand,” it plucks out all kinds of killer data points — like the fact that VOD views of ABC shows are up 32% (without fast-forward) over the last year. Cisco’s own VNI forecast issued 5/29 shows that VOD will be the fastest growing and highest penetrated residential TV service globally, with 402 million subscribers, reaching 29% of digital TV households globally by 2017.
Of course what started as movies on demand has changed over the years. It’s now more like Read More »
Tags: cable show, cloud dvr, cloud tv, multiscreen, ncta, ncta 2013, Service Provider, videoscape unity