When I meet with customers and analysts, I’m often asked about Cisco’s Cloud Computing strategy. Many of us have written about it before, including Lew Tucker (Cisco Cloud CTO) and other executive leaders. While we talk about technology innovation, an open ecosystem of partners and driving new ways for customers to solve business problems, there is a key element that is sometimes overlooked. That element is Cisco’s stated direction NOT to compete with our customers (service providers or systems integrators), instead focusing on delivering the critical infrastructure (hardware and software) for building private, public, hybrid and community clouds.
While many of our partners agree with this approach , some of our competitors do not. Fair enough, everyone needs to figure out their own business models. One of the byproducts of our strategy is that we’re able to take the learnings from certain market segments and quickly apply them to other market segments. We’re not restricted in trying to put together the best possible solutions for our customers. In fact, we’ve created Cloud Builder programs to encourage our Channel Partners and Services Providers to work more closely together to solve customer needs. Read More »
Just the other day, one of our competitors crowed that Cisco customers must be confused about how to manage Cisco equipment when attempting to build a Cloud Computing environment. From their perspective, customers should embrace the mainframe days when a single company delivered all the hardware and software, along with an army of ever-present consultant to make it all work. Don’t worry about complexity Mr.Customer, there isn’t any because you don’t ever see it. And don’t worry about the $bill$ either, because the contract will rollover from one IT administration to the next IT administration.
Based on Cisco’s presence at EMC World last week, I can understand why they would be confused. Not only did live, managed Cisco and VCE Vblock equipment show up in several keynotes (Pat Gelsinger, Paul Maritz, Sanjay Mirchandani), it was also discussed in packed breakout sessions, and in the booths of Cisco, EMC, EMC IT, VCE, newScale, BMC, CA and VMware.
Within the Cisco booth, we highlighted just one of our Cloud Management solutions, Cisco Intelligent Automation for Cloud, in the context of our broader “Cisco Cloud Solutions” strategy.
I just returned from a great week of EMC World in Vegas. The fine folks at EMC make crazy good technology and they can throw one heck of a party…I mean conference. The week was full of interesting people, big ideas, big data and of course the cloud.
“Great teamwork is the only way we create the breakthroughs that define our careers.” – Pat Riley (championship coach)
Sometimes change is difficult because of actual uncertainty, and sometimes change is difficult because of perceived uncertainty. The former is usually measured through probability and addressed via risk mitigation techniques. That latter is overcome through education and little bit of “prove it to me”.
This is one of the areas that we will be highlighting at EMC World 2011 this week, in speaking sessions, booth demonstrations and theater presentations. Our goal is to not only highlight best-in-class convergence technologies, but educate network and storage professionals about the realities of creating Data Center Fabric networks with Cisco.
Question: Maybe you’re asking yourself, “Who owns the platforms and network when they converge into a Data Center Fabric?”
The answer: You do. The Storage Teams. The Network Teams. You own the distribution of responsibilities, and the underlying infrastructure allows you to either isolate operations or begin to integrate them. At your pace. According to your business needs. Read More »