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Where is the Cloud Collaboration Market Heading?

The hosted services market has seen tremendous growth over the past year. In particular, Cisco’s own Hosted Collaboration Solution has received the greatest validation from service providers, including key deployments with Verizon earlier this year and Orange Business Services recently announcing their Unified Communications as a Service (UCaaS) in June. Businesses are now realizing the value of providing a rich suite of collaboration applications that are accessible anywhere, on any device.

The next question remains, once these solutions are developed and initially adopted, what’s the next innovation in the market that will keep current customers, while attracting potential ones?

There’s no denying that mobile devices are a part of everyday business life. With many users accessing business applications and resources via their personal smartphones, tablets and laptops, it’s only natural for the next iteration of cloud collaboration to stretch into the mobile realm.

In a recent study conducted by Cisco’s independent research arm, The Internet Business Solutions Group (IBSG), it was revealed from those surveyed that business users will be key adopters of mobile cloud services.

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Cisco’s Cloud & Collaboration Strategy

We’ve all been hearing a great deal about cloud and cloud computing lately. You’ve likely heard Cisco talking about its cloud computing strategy quite a bit. Cisco is in many businesses that touch cloud.  One of the largest is collaboration. I sat down with Cisco’s Group Director for Hosted Collaboration Eric Schoch to get some answers.

Eric articulates the cloud computing and collaboration vision, strategy, portfolio and differentiation he’s been taking on the road as he meets with customers and partners. The short video below elaborates on Cisco’s collaboration business, our approach to the cloud and how Cisco is positioned in this very competitive marketplace with service providers such as Orange Business Services, Swisscom and Verizon Business Services

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