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		<title>Network Effects Video Documentary – Transmedia Storytelling</title>
		<link>http://blogs.cisco.com/socialmedia/network-effects-video-documentary-transmedia-storytelling/</link>
		<comments>http://blogs.cisco.com/socialmedia/network-effects-video-documentary-transmedia-storytelling/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 16:12:31 +0000</pubDate>
		<dc:creator>Deborah Strickland</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[CLE]]></category>
		<category><![CDATA[DirectTV]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[Dr. Steven Shepard]]></category>
		<category><![CDATA[Network Effect]]></category>
		<category><![CDATA[ShortsTV]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[U-verse]]></category>
		<category><![CDATA[USC]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Over the past year we’ve been (quietly) working on a video documentary that has nothing to do with Cisco products, [...]]]></description>
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		<title>Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques</title>
		<link>http://blogs.cisco.com/socialmedia/cisco%e2%80%99s-%e2%80%9cconnected-life-exchange%e2%80%9d-blog-honored-by-btob-for-its-storytelling-techniques/</link>
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		<pubDate>Thu, 22 Mar 2012 19:04:45 +0000</pubDate>
		<dc:creator>Christy Park</dc:creator>
				<category><![CDATA[Digital and Social]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Best Corporate Blog Award]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[CLE]]></category>
		<category><![CDATA[CLE Blog]]></category>
		<category><![CDATA[Connected Life Exchange]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Network Effect]]></category>
		<category><![CDATA[transmedia storytelling]]></category>

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		<description><![CDATA[The <a href="http://blogs.cisco.com/category/cle/">Connected Life Exchange (CLE) Blog</a> is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, [...]]]></description>
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