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A Sneak Peek into Our New Social Media Training Center

October 29, 2013 at 7:39 am PST

A Short Trip Down Memory Lane…

On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrated with our Education Management System to encourage and reward participation. We augmented our on-demand courses with a vibrant community filled with self-service resources, online discussions (we call them “social chats”), team challenges, and recognitions and testimonials.

What I’m most proud of is that we did this in house and on a shoestring budget (imagine toddler-sized shoes and shoestrings). The original team was very small, namely the wonderful Elizabeth Houston (please give it up for @elhoust) and yours truly (@petra1400). Having seen great success with our internal program and inspired by the possibilities of growing and even bringing it to our customers, partners and general public, we have added some resources and upgraded to kid-sized shoestrings. Soon, the external-facing training program pilot, a scaled down version of our internal program was born. (For the record, the current team is still really small and also includes @kmgibbs and some of @nrrivas07 and our fun intern, @efannie’s time).

We knew it was just a matter of time before we wanted to expand the customer-facing program and mirror it after our internal program as much as possible.

Driving in the Fast (and Furious) Lane

Over the past few months, we have been working furiously on making this dream become a reality. While we have a little longer to go before you can test drive our new social media training center, we want to share some screen shots of this new environment. Read More »

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8 Qualities for a Good Social Media Training Program

We’re curious…

What do you look for when choosing  social media training programs you will participate in? It can be daunting, given the variety of information, organizations, and strategies out in the socialphere. On top of that, learning methods and preferences are different for everyone, making it even more important that we each find the type of learning environment that works best for us.

We are continuously learning and absorbing new social media insights, news, strategies, techniques, since the landscape changes so frequently. And we gather this information in a variety of ways, from researching on our own to attending formal courses to one-on-one consulting. While we can educate ourselves quite a bit from gathering information on our own, participating in more formal learning settings can push us forward in our social media skill sets much faster. And at the same time, we have to be careful in choosing the right social media training program that meets our individual needs.

So it leads me back to my original question…what do you look for when choosing social media training programs to participate in? We’re interested in your insights around social media learning. Here is a link to a quick anonymous social media training program survey as part of an informal research project to better understand followers’ social media training preferences.

And below is a quick checklist I use to discern which training programs and formats to participate in:

  • Reputable organization and teacher
  • Education format that matches my preferred learning style (self-serve, group, or one-on-one settings)
  • Focused content around learning, not a sales pitch
  • Educational tone rather than just presenting the information as though it was a meeting
  • Mixture of content to help me learn the principles and then see it in action
  • Variety of tangible and credible examples
  • Short durations to keep my interest and not overwhelm me
  • Key takeaways and ideas I can use right away

What does your checklist look like when choosing social media training? I’m interested in your experience!

I look forward to your comments through this blog post and more of your insights through this short anonymous social media training program survey? This survey will remain open until Friday, December 7, 2012 by 5 p.m. PT. Thank you for your help and participation!

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