We want to thank you for your participation the Social Media for Savvy Marketers event last week!  All of the individual sessions presented last week are now available for viewing on demand:  http://cs.co/socialsavvy

Jonathan Perelman, Buzzfeed: Driving Social into Business April 19, 2013

You can view any of the sessions from the 2-day event.  Please take a short event survey to provide your feedback.  If you haven’t previously registered for  Social Media for Savvy Marketers, you will need to complete a short registration form to view the replay.   You can also search our event hashtag #SocialSavvy and #CiscoSMT for conversations related to the event.

We encourage you to use the Cisco Global Events Mobile app as a companion (second screen!) when watching the videos.  You can download or access the mobile app here:  http://ddut.ch/savvy. We value your feedback, so please make sure to rate the sessions you viewed within the app.

We would love to hear from you!  Which sessions did you like?

Tags: ciscosmt, social media event, social training, socialsavvy

The Cisco “Social Media for Savvy Marketers” event starts tomorrow!  The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 – 4/19/13).  We are looking forward to dynamic sessions, with more than 33 speakers and panelists, representing digital and social marketing professionals from 29 different organizations.

Registration is closed for the in-person event, but you can still register for the LIVE webcast:   http://cs.co/SMEventWebcast.

This event will feature our Cisco Global Events Mobile App. Download the app to your phone or tablet and access discussion questions for the sessions, review the speaker profiles, evaluate sessions and network with your fellow digital and social media colleagues! You can also use the app within your browser by selecting the “HTML5” version.

Visit:  http://ddut.ch/savvy.   If you already have downloaded the app, make sure that you are running the most recent version.

Here are discussion questions already loaded into the app to get the conversation started before the sessions begin:

Tags: #smtraining, ciscosmt, social media event, socialsavvy

We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the 4^th year in a row and would like to thank everyone who has reached out to me or someone on the Corporate Social Media Marketing team about this event via Twitter, email, or any other ways.

1.       Download the Cisco Global Mobile Social App for a Chance to Win Prizes

Whether you’re joining us in person or virtually, download the Cisco Global Mobile Social app to play, network with your peers and for a chance to win prizes. The app is available Read More »

Tags: best practices, Cisco, ciscosmt, event, how to, learning, social media, socialsavvy, training

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3^rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats.

Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)

Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18^th and 19^th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.

From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG @ChandlerCisco @CiscoSheila and @lanceperrycisco.

For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?

After voraciously taking notes and tweeting during the broadcast, here are some of my key takeaways. (These are in addition to the great Top 10 Tips for Executive Social Media @CiscoSheila shared with us.)

• Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
• It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
• Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
• Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
• Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
• It’s important for executives to show their personalities, projecting something about themselves and being authentic.
• Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.

Here are some quotes I especially liked from the panelists:

• From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
• From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
• From @ChandlerCisco: “Basic [social media policy] rules: courtesy, honesty, and respect.”
• From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
• From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
• From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”

For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

Tags: #smtraining, B2B, B2C, Cisco, ciscosmt, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, thought leadership, training, ustream

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You don’t want to hear how great we are…You want to know how great YOU can be.

We hear you loud and clear!  Join Cisco in San Jose, CA April 18 & 19, 2013,  as we present a special social media event geared toward next-level marketing strategies:  Social Media for Savvy Marketers!  

This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as:   Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce,  Kaiser Permanente, Food Network, Turner Networks and Engauge.  See our session descriptions here:

Register today!  Register for the live webcast here.  Questions?  Contact our social media training team.

Please see the full agenda listed below, as well as information on our speaker lineup:

Read More »

Tags: ciscosmt, social event, social media marketing, social media training, socialsavvy