ciscosmt

December 3, 2013

DIGITAL AND SOCIAL

Top 5 Learnings for Any Digital and Social Media Professional

3 min read

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....

November 27, 2013

DIGITAL AND SOCIAL

2014 Digital and Social Media Trends Twitter Chat Recap

1 min read

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...

October 1, 2013

DIGITAL AND SOCIAL

Social Media Measurement Twitter Chat Recap

2 min read

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

2 min read

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

1 min read

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

August 6, 2013

DIGITAL AND SOCIAL

Engaging Teams in Social Media: Twitter Chat – August 20, 2013 #CiscoSMT

1 min read

As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available.  As teams build community engagement, they learn […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

1 min read

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]

July 29, 2013

DIGITAL AND SOCIAL

Using Social Media to Create ‘The Event’

3 min read

As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas to avoid? And what was used […]