Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.
This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.
As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »
Tags: B2B, b2b_marketing, cisco live, Cisco Live 2013 Orlando, ciscolive, customer
Written by Amrit Hanspal, Sr. Product Manager, Service Provider Segment Lead, Network OS Tech Group
Cisco Live at Orlando in 2013 offers a host of opportunities if you are a service provider or a large enterprise that offers services to internal groups. Watch out for the following five key areas and the respective speaking sessions when it comes to software capabilities of the Routing & Switching platforms—(1) IPv6, (2) SDN, (3) Core IP & Optical, (4) Ethernet Access & Aggregation and (5) IP Routing.
June 2012 officially marked the IPv6 Internet with the World IPv6 Launch led by the Internet Society. Within the first six months, IPv6 traffic broke the 1% threshold and established the fact that IPv6 had moved from an experiment to mainstream phase with US traffic approaching close to 3%. Join us for a discussion on where IPv6 is headed (Session ID: PSOSPG-1330) — new opportunities for IPv6 with Internet of Everything. We will be delighted to share our experiences deploying IPv6 (Session ID: PNLCRS-2303) as our IPv6 gurus highlight deployment best practices and real-world challenges. For those of you in Networking, we got you covered with the Troubleshooting IPv6 session (Session ID: BRKRST-2304).
See full list at http://www.slideshare.net/getyourbuildon/ipv6-at-cisco-live-orlando
SDN–Software Defined Networking Read More »
Tags: cisco live, ciscolive, core, eternet access & aggregation, IP routing, IPNGN, IPv6, optical transport, SDN, Service Provider
If you are going to Cisco Live Orlando next week, you probably have your schedule planned out. However, I’m going to do something a little silly and urge you to attend Rob Soderbery’s Monday afternoon keynote. This is a silly recommendation as most people are either keynote people or they aren’t. You’ve already made up your mind on whether you go to these things. However, we have something special planned for it that will only happen at this keynote. And that’s actually all I can say about it. That, and the general program listing:
Your Enterprise Network: Getting You Where You Want to Go
Is your enterprise network ready to take you where you want to go? Will it support the business applications that you are being asked to support? In this keynote, you will hear how Cisco is unifying access, building out new network services and making the network more manageable so you can meet the coming needs of your organization. We will also show you how you can support more aspects of your business using the network as a platform for the Internet of Things.
Monday, June 24, 3:30 p.m. – 4:30 p.m.
On to the stuff I *can* talk about… the Weekly Overview and more after the jump.
Read More »
Tags: #CLUS, Anyone read these tags?, AVC, Cisco New Products, ciscolive, keynote
By Gunter Van de Velde, Sr Technical Leader, NOSTG Engineering
It has been a year since the World IPv6 Launch and in that year the global usage of IPv6 has more than doubled. Where traditionally it is believed that there is no IPv6 traffic on the Internet is now shown differently! The reality of real existing user traffic demonstrates the progress of the next generation of the Internet. During the World IPv6 Launch a year ago there was about 0.64% of Internet traffic carried over IPv6, while right now about 1.35% of the Internet traffic is carried over IPv6. That is nearly double and experts believe exponential growth is expected over the next couple of years.
Another data-point is the readiness of the service providers regarding IPv6. On the Internet there are about 44,470 Autonomous networks announcing one or more IPv6 prefixes into the global routing system. A year ago only about 13.7% of them were announcing IPv6 prefixes. That number increased to 16.1% resulting in 7.168 networks out of the 44.470 that are announcing IPv6 prefixes right now.
Looking at these Read More »
Tags: 6labs, cgv6, cisco live, ciscolive, IPv6, Service Provider
I just caught up with some colleagues who were present at the Cisco Live 2013 event just held in Melbourne, Australia, 5-8 March, 2013. “It was a great success for both Cisco and the Connected Industries Group”, said Guy Denis, one of the experts who has just returned from Australia.
You probably saw my earlier blog telling you that The Cisco Connected Industries Group (CIG) were at Cisco Live!, and I just got word that over 3,000 attended over the four days in Melbourne. There was strong interest in follow-up meetings by over a hundred folks who were keenly interested in mining and Oil and Gas, in addition to Manufacturing. Not surprising really, as the region has a solid industry in these three areas. Many folks were very interested in the 819 for 4G mobile assets (think earth movers and that kind of thing), and the IE2000 was well received.
The Keynote by Carlos Dominguez (the opening speech of the event) featured the Internet of Everything (IoE) and The Internet of Things (IoT) with industrial use cases and the network in mind. Read More »
Tags: #CLUS, Australia, Cisco Industrial Smart Solution, cisco live, ciscolive, Connected Industries, industrial, Internet of Everything, internet of things, IoE, IoT, melbourne