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#CiscoChat Explores Mobile Data as the New Currency for Today’s Retailers

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The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.

Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”

Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »

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#CiscoChat Continues the “Be Fearless” Conversation

#CiscoChat

Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and overcoming fear in pursuit of their professional dreams.

As I recapped this inaugural #CiscoChat, I touched on childhood “monsters under the bed” fears giving way to ones that keep women from being brave and bold in the workplace. Even once we learned there were no monsters waiting for us, unconsciously, something – perhaps a movie or teasing from a sibling – rekindled that fear. And the process for conquering it began all over again. So is it difficult to believe that sometimes, nagging fears can creep back into our thoughts and dissuade us from living lives of professional and personal pursuits?

Now that we know what empowers so many to feel fearless, it’s time to Read More »

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#CiscoChat Ignites “Spark” in Collaboration Conversation at SXSW

The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go.

We also had several influencers join us onsite, including former Mashable co-editor and CAPTIOLOGY author Ben Parr. Always keeping a finger on the pulse of new platforms and trends, Ben answered questions with us live and streamed the event on Meerkat to nearly 100 attendees.

Throughout the day, we saw hundreds of mentions of #CiscoChat, which went trending on Twitter in Austin!

ben parr

The Cisco social team with Ben Parr, author of CAPTIVOLOGY

Read More »

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Be Fearless #CiscoChat Opens Dialogue on Fear, Failures and Triumphs for Women in the Workplace

#CiscoChat

Whether you’re four or forty, fear is an emotion that we have all experienced. But as we grow older, childhood frights like the monsters we’re convinced live under our beds give way to more ‘adult’ fears that keep us from taking risks, seeking adventure and pursuing our goals and dreams.

As women continue to explore and define what it personally means to ‘Lean In’ and seek inspiration for conquering fears and achieving goals, Cisco’s Women of Impact team used an interactive (and inspiring) #CiscoChat to explore what empowers women to ‘Be Fearless.’

Led by myself for the Cisco’s Women of Impact conference, Catalina Kowal from Cisco’s Empowered Women’s Network, Cindy Cooley & Chris Herl from Cisco’s Men for Inclusion, over 100 women engaged in the real-time ‘Be Fearless’ #CiscoChat, connecting and sharing ideas on living a life full of passionate pursuits in the absence of fear. They discussed their fearless role models, the risks that have paid off for them , what inspires their fearless career pursuits – and much more.

So what were the takeaways? We’ve pulled a few key insights, keen observations and powerful stories Read More »

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Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

#CiscoChat

 

 

 

Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business trend topics in real time, but it enables our audience to continue the conversation with Cisco and the social media community, even after a social chat event ends.

What You Can Expect:
#CiscoChat events will take place live on Twitter and Google+ Hangout On Air, and will feature Cisco spokespeople, thought leaders, technical experts, analysts, partners, Cisco Champions and customers from around the world. Topics will range from collaboration disruption to women in STEM to security implications for the Internet of Everything and more.

How To Participate:

  • Follow the discussion, contribute questions, and submit comments by using the #CiscoChat hashtag in your social media posts.
  • Check the full calendar for upcoming #CiscoChat events at cisco.com/go/ciscochat.
  • Email ciscochat@cisco.com to let us know how we can improve the experience for you and recommend topics for future #CiscoChat events.

We look forward to chatting with you!

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