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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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Fast Track 2: Making It Easier For You to Do Business with Cisco

I’m a fan of superlatives (who isn’t?). Faster, easier, better: Those all sound good to me. And those are also words that can describe our new Commercial Sales program, Fast Track 2.

As its name implies, Fast Track 2 is designed to simplify sales transactions, making it easier for you to do business with Cisco. So how will it help you? Fast Track 2 will provide a smoother transaction process, with simplified pricing on key product families, and reseller and end-user offers. It will also accelerate partner rewards and incentives, with products built for the mid-market and SMB sectors.

In this video, I provide an overview of Fast Track 2 and how it will support your push to increase profits.

In a nutshell, here are some of the key details about Fast Track 2:

Read More »

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Partner Questions Answered: Managed Services, Cloud, and White Label

October 11, 2010 at 12:20 pm PST

You have questions, we have answers. We gathered up questions we’ve been hearing from partners around the topic of managed services, cloud, and white label and sat down with one of the foremost experts on the topic: Todd Roth, Director of the Managed Services Channel Program at Cisco. In this Q&A, he addresses partner concerns around new consumption models, partner-to-partner collaboration, and highlights some new developments in the managed services realm.

And with new cloud service designations within the Managed Services Channel Program (MSCP) that were just announced, this is a good time to explain those as well.


Channels blog: Hi, Todd. Thanks for joining us. What does “cloud service designation within MSCP” mean?

Todd Roth: It’s the beginning of a new class of service designations that enables partners to align and brand their cloud-based offerings with Cisco. Offerings that are built on a Cisco-validated architecture.


CB: What are the designations and who can take advantage?

TR: There are two designations:

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A Note to Channels Blog Readers: Improvements on the Way

September 29, 2010 at 12:00 pm PST

A note to our valued Channels blog readers: Cisco blogs will undergo a little maintenance over the next few days.

While all blog content will be accessible during this time, some behind-the-scenes stuff will be happening meaning we won’t be able to post anything new.

What does this mean for you?

No dust or dirt that usually comes along with construction work, luckily. We will back back on Monday, October 4 with some great improvements. (Of course, please continue to post your comments this week and we’ll moderate them as soon as possible once the maintenance is complete.)

In the meantime, we will be posting fresh news and info on our CiscoChannels Facebook page (including a new Partner Update newscast where we recap the latest Cisco partner news in less than five minutes).

We’ll also continue posting updates on the @CiscoChannels Twitter account — be sure to follow us so you don’t miss a thing.

 

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