Why be social at events in the first place? I mean, don’t you have enough to do already?
In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.
Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.
So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.
So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? Read More »
Tags: cisco channels, ciscochannels; partner velocity, partner velocity
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