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Cisco Partner Velocity: How to Create a Social Media Events Strategy

October 9, 2012 at 9:43 am PST

Why be social at events in the first place? I mean, don’t you have enough to do already?

In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.

Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.

So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.

So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? Read More »

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Register for Social Media Webcast Series: Earn Chance to Win ‘Social Media Makeover’

August 29, 2012 at 8:05 am PST

I love winning free stuff. I once scratched off a lottery ticket and won $5 and that was an exciting day. (Admittedly I probably don’t get out often enough.) While $5 may not be cause for celebration, imagine winning $2500.

If you register and attend three upcoming social media webcasts (or view replays), we’ll enter you into a sweepstakes to win a social media consultation valued at US$2500. This freebie from our Marketing Resource Partners will help get your program off the ground or provide an expert analysis to fine tune.

I’d say that’s way better than five bucks—and an incredible opportunity to up level, or push start, your social media strategy.

Our Cisco Partner Velocity team is Making Marketing Innovation Happen by offering free webcasts on September 11, October 2, and October 23. They include: Building a Successful Social Media Program, Social Media Events Experience, and Creating an Integrated Campaign.

We’ll announce the sweepstakes winner on October 31, 2012. And it could be you! Want more details, including the links to register? Read More »

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