Cisco’s been busy this week with news from the collaboration space and the Enterprise 2.O conference this week. It’s been about QUAD—Cisco’s enterprise collaboration platform for today’s workforce: social, mobile, visual, and virtual. It puts people first by offering an integrated and personalized experience that brings together the collaborative, business-oriented, and transactional tools and applications people use over the course of the workday. Sounds awesome doesn’t it? As long as people use it…that’s the trick to real success with any technology driving for a business outcome…utilization.
Along with the technology, Cisco also is offering some important Advanced Services for QUAD and Collaboration including new change management and adoption services — allowing customers to get the best out of their collaborative technologies, while minimizing the disruptive impact of change to employees, partners and customers. These services were designed to help with the adoption of QUAD and handle everything from assessment, planning, strategy and governance, marketing communications to training.
Change isn’t always an automatic and that’s exactly why there’s the need for Professional Services and change management to go along with the technology that really gets people to actualize the benefits of the offerings. Hans Hwang VP Advanced Services shares some further insight on this issue on his blog . And, if you want to go deeper there’s a paper and some interesting upcoming workshops you can attend on Defining a Collaboration Strategy & Architecture to Accelerate Time-to-Value or a Enable a New Collaboration Experience with Enterprise Social Software webcasts.
Here’s to success change and QUAD!
Cisco EVP and chief globalisation officer Wim Elfrink presented at the Web 2.0 Summit in the Palace Hotel in San Francisco today to discuss four of the major demographic and economic shifts that are underway on a global basis and to outline how Cisco’s vision of a new framework for urban sustainability will entail the creation of a whole new industry. You can watch the 15 minute replay of Wim’s presentation here (introduced by John Battelle of Federated Media).
Iain Thomson of V3.co.uk also met with Wim earlier and discussed the work we are engaged in with the London Olympic Park Legacy Company to create a liveable community that can be sustained beyond the Games themselves, and highly-connected new Smart+Connected Community projects in locations such as Songdo, Korea amongst others.
We’d love to hear your views of how you think the next 30 years of the Internet could develop with these shifts in mind and as the introduction of IPv6 underpins the transition to the ‘Internet of Things’.
In my previous blogging, I’ve noted how customers have been very clear in our market research on their concerns around cloud, and security is top of that list When I first became involved in Cloud Computing, as part of my role in Cisco Services product management defining our Cisco Cloud Enablement Services, you couldn’t read an article on cloud with our hearing about “security” as one of the major issues, if not indeed the major issue, for cloud. What I noticed was that many of these articles talked about cloud security as a major challenge to cloud adoption (which it is), and some would talk about point solutions to specific problems. However, most didn’t say much from a holistic perspective on how to address the challenges of cloud security. Thankfully, since then, organizations including Cisco Services’ security consultants and industry forums such as the Cloud Security Alliance have put some meat on the bones, so to speak. So in this blog, I will give you a brief introduction to the approach our experts in Cisco Services take to ensure cloud security, and I’ll also point you to a free Cisco introductory paper on this topic. Read More »
Ed Daly, Director Market Management and Pete Davis, Manager, Market Management, in our Cisco Services US Field Marketing Team recently encountered a marketing dilemma -- a dilemma I’m sure most marketers can relate to. Fresh from winning a couple of prestigious awards, Pete and Ed wanted to tell the world, but were told by PR that awards are something that are not exactly “press release worthy”. As we all do, when we’ve experienced rejection, Ed and Pete did a bit of soul searching on the need for marketers to promote awards. The result is this tongue-in-cheek post. Hope you enjoy it as much as I did. Oh -- by-the-way, that’s Pete in the photo with the awards in question.
“We don’t do press releases for awards.” “No one cares about awards except marketing people.” “We don’t have enough budget.” Have you ever heard this from the PR team when you’ve won an industry award that you’re really proud of? You want to shout from the nearest rooftop how cool it is, but you keep getting told no. You’re not alone. The Cisco Services marketing team won two IT Services Marketing Association (ITSMA) for the Accelerate services training and Smart Care partner enablement programs..
The Smart Care program won the 2010 Gold Award for Marketing Excellence in the category of Developing and Launching New Offerings. The Accelerate Services Training program won the 2010 Diamond Award for Marketing Excellence in the category of Enabling Sales. This is the first time that Cisco has scooped both a Diamond (first place) and Gold (second place) Award and only the second ever time that we have won a Diamond Award.
When we approached the PR team to publicize the win externally, we were given the standard answer, a double whammy in this instance “We don’t do press releases for awards, and no one but marketing cares about awards anyway”. So we decided to do some soul searching to understand why we feel so compelled to boast about having won these awards…and why no one else seemed to get it.
And here’s what we came up with.
Top 10 Reasons Why Marketing People Like to Promote Awards They Win:
10. Standing in the middle of the office shouting “look at me, look at me” wasn’t going down very well.
9. You know, fake it till you make it.
8. Sales is where the rubber meets the road, but marketing is where the rubber meets the sky.
As various infrastructure vendors promote “cloud in a box” approaches, at times there seems to be a significant omission with regard to the role of the network in cloud computing architectures. Based on my work on Cisco Cloud Enablement Services, on factors that should influence your Cloud Strategy, I’d like to give you insights into one of the key surprises that came out of our own market research into the challenges of cloud adoption, that really makes me question those who espouse “cloud in a box” as a marketing message. Or, to expand what they say, their “cloud in a box and let’s forget about the network” message. Do they really ‘get’ what cloud is about?