Here at Cisco, we take customer listening seriously. From the Global Annual Customer Satisfaction Survey to customer advisory boards to social media monitoring – and other avenues – we are constantly listening to what our customers and partners tell us they need from Cisco to enable their business success. One trend we hear in every feedback source is mobility: you want more options for managing your network from your mobile devices.
Many of you are already using the Tech Support app, but we’ve recently added some great features that make it even easier to open a case and look up a contract. I’ve asked Jim Fuller, Senior Director of Services Entitlement, to share details on these new capabilities so that you can do more with Cisco while on the go. Read More »
One of the great challenges of SDN – that many in my view underplay – is the change in paradigm from having a vendor deliver your network (hardware + software), to having (potentially) an ecosystem deliver your network – and this ecosystem may require you to develop software to perform network tasks or to integrate various SDN components together. This was recognized quite astutely by consultant Jim Metzler, which I discussed in one of my earlier blogs. “Applications can dynamically request services from the network” is what the SDN evangelists will tell you. Jim astutely asked “How exactly do they do that?”. Well ….. the true answer is that either (i) you need to buy [new] apps that do this off the shelf, as it were, or [more likely today] (ii) you need to modify your apps or develop new apps to do this.
Coding -- the New Networking?
So are you ready for procuring apps and/or developing software in your network design team now? Don’t worry if you say “no”. Let me first tell you a few customer reactions to this topic, and then let me update you on Cisco Services can help you develop new SDN apps that solve your specific network challenges.
As I was thinking about how best to advise you on how to “experiment” with SDN technologies, and more specifically why you should run a formal pilot to evaluate SDN technology options (a topic I covered in my previous blog), I was reminded of this “wipeout” picture I took last year at a “freeride” competition – the “Coe Cup“ -- at my local ski mountain, Glencoe Moutain Resort, here in the UK. Let me tell you why!
Why you may want to “pilot” new technology adoption!
If you were to believe the industry press, you could easily be forgiven for thinking that many companies across the world were rolling software defined networking (SDN) technologies into their networks today. I’m part of Cisco’s Services team and my colleagues across the world are the experts in helping you all design and deploy networks. If there is a large or complex leading (or bleeding!) edge network out there being designed, you can place a safe bet that someone from the Cisco Services team is involved helping our customers achieve their targets. If you’re involved in deploying any type of high technology equipment, you’ll appreciate that there is a world of difference between selling, demoing, and actually making it all work in your environment when it comes to new technology. Our team are in the latter camp.
So what are our consultants telling me about SDN in the real world? Excluding a few notable high profile cases (usually involving hyper-scale data centers) they are not seeing -- as yet, to be honest -- many early deployments. However they are seeing a growing number of customers interest in learning about and evaluating SDN related technologies -- including Cisco ONE, NFV and in particular Application Centric Infrastructure (ACI). And they are providing some early feedback on the use cases of SDN that customers are most interested in. They are all clear, however, on this point: this is the time to learn what SDN and Cisco ONE can do for your network in the future.
So how do you get started in SDN? Let me outline 5 key steps to help you get started. I’ll also point you to a technical white paper written by Mitch Mitchiner and Reema Prasad, two of our Customer Solutions Architects in Cisco Services, two of our experts responsible for making all of this work for you, your team and your business. I also recommend you check out the video link I’ve provided, for an excellent live demo of Cisco ONE technology, first presented at Cisco Live last year. This video gives a live demo of latency-based routing, one of the use cases described in Mitch and Reema’s paper.