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Cisco Partner Plus and the Cisco Power Ecosystem

December 17, 2014 at 7:30 am PST

As I mentioned in my last blog on The Cisco Partner Ecosystem in the midmarket, I wanted to take just a bit of your time in December to give you a little expanded information on the Cisco Partner Plus Program. As we near the holidays and we will all be taking some much needed time to relax with friends and family, know that you are a vital part of The Cisco Partner Ecosystem and this is another way that Cisco can really help you win in the midmarket space.

Just like I said last month, I cannot stress enough that it’s not just “big business” that powers the economic engine globally. The midmarket space has increasing IT demands and even more limited resources than their enterprise siblings. We offer a great deal of help to Cisco partners in the midmarket space, but the Partner Plus Program helps you:

  • Prepare, build and expand
  • Generate demand and increase sales
  • Enjoy your success through rewards and incentives

We want you to be a successful part of The Cisco Partner Ecosystem and the Cisco Partner Plus Program helps ensure you get the support you need from us in order to succeed. Partner Plus offers increasing levels of benefits as you move from Partner Plus Aspire to Partner Plus Prestige and all the way up to Partner Plus Elite. Read More »

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Use Video to Make Internal Communications Count

blog image Patty Post 12_15_14As I am sitting in heavy traffic on the way home from work, my finger tips tapping impatiently on the steering wheel, my mind wandering… I suddenly think of the Chinese program that I am so glad to have recorded on TV. Without this convenience, I would have missed it.

I can’t help but reflect on how big the opportunity is for companies to deliver information via pre-recorded, on-demand, interactive video.

Just recently, I was talking to my colleagues about how different time zones often make it difficult to attend conferences live. Thankfully, we can access the recordings. These can save so much time and let us catch up with the topics that matter most to us.

One of my colleagues also pointed out how valuable the leadership briefings are to keep employees informed. Although we’re based in the UK and Cisco headquarters are in California, we do like to get regular updates and feel involved. She said that she watches the meetings on demand from her laptop or on her iPad while travelling.

If only more companies made more of their communications available in this way… Read More »

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Connected Analytics: Capturing the Value of the Internet of Everything

Ten large oil refineries produce about 10 terabytes of data each day, which equates to the entire printed collection of the U.S. Library of Congress.

One modernized city the size of Singapore can generate about 2.5 petabytes of data every day, which translates to all U.S. academic research libraries combined.

And with more than 14 billion, data-transmitting devices connected to the Internet today, growing to 50 billion by 2020, it is little wonder that most of us are overwhelmed by this mind-boggling explosion of data.

Wim 1

Turning this flood of raw data into useful information and even wisdom for better business decisions and quality of life experiences is what the Internet of Everything (IoE) is all about. This is a daunting task. According to IDC Research, just .5% of all data is used or analyzed, and online data volumes are doubling every two years from a combination of mobile devices, videos, sensors, M2M, social media, applications and much more.

Connected Analytics Portfolio

Last Thursday, however, Cisco unveiled our Connected Analytics portfolio for the Internet of Everything, a unique approach that includes software packages to bring analytics to the data, regardless of its location or whether it is in motion or at rest. This new generation of analytics tools for IoE can convert more and more data into valuable intelligence — from the inter cloud, to the data center to the network’s edge.

Read More »

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The Future of Work: The Partnership Between HR and IT

The workplace is forever evolving.

With the widespread use of collaboration technology and the addition of Gen Y and Gen X employees, it’s knowledge workers who are driving changes in the workplace.

The emerging mantra is: Work is something you do, it is no longer someplace you go. (And if you do go to a traditional office, culture is a determining factor keeping employees happy and engaged!)

As such the definition of a workday is more flexible than ever before and employees are seeking work/life integration instead of work/life balance.

As these dynamics shift and the proliferations of new technology becomes more pervasive, creating a successful environment for the future of work will depend on a strong relationship between IT and HR at the executive level.

This creates an opportunity for HR and IT leaders along with the CIO to evolve from technology administrators to strategic business partners.

Recently, I had the chance to participate in a new Future of IT podcast with SAP’s Brigette McInnis-Day to discuss how IT and HR leaders could work together in this Future of Work landscape.

Read More »

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When Partner Ecosystem Marketing Feels A Lot Like Walking a Tightrope

In my blog, Six “Must-Do”s for Successful Ecosystem Marketing, I talked about the challenge of maintaining harmony in the ecosystem. Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a tightrope and often somebody feels slighted if you are not careful in your approach.

Several different strategies exist when managing the ecosystem.  What works for one company, might not work for another. To stay balanced on that tightrope, have a game plan and make sure expectations are set properly with the partners. Determine which partner will be offered which marketing opportunities and why. The impact of the strategy can be far-reaching.  It will affect not only marketing program execution but can also impact partner relationships. Whether it’s web presence, content development, or even a partner pavilion at a tradeshow, partners will be sensitive to how they are positioned vis-a-vis other partners who are often their competitors.

At Cisco we have great deal of respect for our partner relationships. This is why we put a lot of thought into how to engage and involve our partners in programs. We want to make sure we are optimizing both Cisco’s and the partner’s investment of time, money and resources.

Besides knowing the ecosystem landscape, a key to developing the approach is to know the audience and objectives for the program.  In many cases, determining which partners will be most relevant to the intended audience naturally unfolds. Here are a few approaches: Read More »

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