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Enterprise Connect 2015 – it’s about communication, not technology

Let’s step into the “way back machine.” It’s 1985, and my friends and I are waiting in a long line to purchase U2 concert tickets. We are beyond excited; they are coming to the Worcester Centrum and we are determined to score tickets for this momentous event! It’s a very, very long line at the local record store, the only one in town that sells concert tickets.

Remember those days? Not many choices and lots of in-person interactions that were time-consuming, but we didn’t know the difference back then.

It took a long time to make it to the front of that line, and you never knew if the tickets were going to be sold out before you got there. It was a wait-and-see game with very few choices.

EC Lenore blog

In 2015, most of us couldn’t imagine dealing with that. We have grown accustomed to having many choices on how and when we communicate. This has greatly changed the research and purchase process, which in turn has driven the need for the highly-responsive customer care companies are starting to provide.

How does this relate to Enterprise Connect 2015? Read More »

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Is Big Data the Eyeballs of the Dot-Com Era?

Remember the halcyon days of the Dot-Com era? A frothy stock market, venture capital money flowing like water and famous sock puppets characterized the exuberance of the day. One company (Boo.com) spent $188 million in just six months to create an online fashion store. And 16 start-ups spent over $2 million each for a 30 second advertising slot during Superbowl XXXIV to crow of their existence. But, all of the money didn’t matter – the mantra was all about capturing “eyeballs.”

The business theory of the day was that if you could get people to your website (the eyeballs) then somehow the money would come gushing in. You were a heretic if you questioned how that would happen. Eyeballs were a very monetizable item, so the more of them the better. Of course, we know what happened. The Dot-Com era came to a Read More »

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Cisco Marketing Velocity 2015 is Just Around the Corner

MVPS

Cisco Marketing Velocity 2015 will be here before you know it. We will kick things off this year on April 27 in Montreal, in conjunction with Cisco Partner Summit 2015. This is the first year we will be holding Marketing Velocity and Partner Summit together. What a great opportunity for sales and marketing folks to spend the week together in Canada!

I imagine most of you that will be heading to Canada with us are already gearing up for the trip, but I wanted to take just a moment to remind you of a couple of things about Marketing Velocity. Before I dive into the details, take a look at my quick video and then I’ll set you up with everything you need to know about the upcoming event.

As you can see, I am tremendously excited about the opportunity for sales and marketing to interface due to having Cisco Marketing Velocity and Cisco Partner Summit at the same time. Marketing Velocity will still be the same great event, and Marketing Velocity participants will be able to participate in Partner Summit for the remainder of the week! Read More »

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Exploring Virtual Partner Summit 2015

MVPS

Cisco Marketing Velocity and Partner Summit are coming up soon, and if you aren’t attending the live event in Montreal, there’s still time to register for Cisco Virtual Partner Summit (VPS). You will be joining thousands of Cisco partners from around the globe for information from Cisco Marketing Velocity and Cisco Partner Summit keynotes, executive chats, and breakout sessions on business-critical topics.

So what’s in store for VPS this year? When you enter VPS, you will see a range of options and tabs that will allow you not only to register for sessions, but also review speaker and related information for these sessions, VPS Dialog information, and get updates on Business Transformation Sessions.

1VPS2015

You’ll be able to view the live keynote presentations happening from the main stage in Montreal (replays will be available until June 06), and also participate in breakout sessions targeting different technology segments, business transformation strategies, and market opportunities specific to each region and presented in local times and languages. Read More »

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Cisco Partner Weekly Rewind – April 3, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Raja Sundaram was back this week with a great look at how industry OEMs and tech partners work together to deliver business outcomes for customers. We all know that customers are becoming more and more focused on developing the business outcomes that make them successful.

In his blog, Raja does an artful job of explaining how partnering with OEMs and tech partners provide incredible opportunities in the market.

Partner Voices

I recently had the opportunity to speak with Geoff Webb, Senior Director, Solution Strategy for NetIQ and he gave me some great insight into the Internet of Everything (IoE). As part of our ongoing Partner Voices series, I of course passed that information along to you. Take a look and let me know what you think in the comments section. Read More »

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