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The Next Step in Your Store Analytics Strategy: Sensor Fusion

Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and distributed manufacturing to autonomous, near-instant delivery, service robots, and online experiences with unprecedented realism, as disruptors such as virtual reality, 3D printing, drones and wearables take root.

While e-commerce growth is outstripping physical store expansion, the in-store experience is still a powerful part of the shopping experience. The Internet of Everything (IoE) offers new opportunities to make physical store shopping a better experience for the consumer and more lucrative for the retailer. By lighting up “dark assets,” retailers gains unprecedented insights into shopper behavior and operations, and can impact every piece of the value chain from merchandising and sales to workforce optimization, shopper experience and service.

Retailers light up dark assets by instrumenting physical stores with sensors and actuators such as Wi-Fi access points and shopping cart tags, beacons, video cameras, and even mechanical devices such as weight sensing shelves or humidity sensors. While these sensors themselves provide valuable new insights, often the greatest advantages are derived from combining multiple types of sensors and data through “sensor fusion.”

As just one example, pairing Wi-Fi location data showing a shopping path with point-of-sale data can highlight opportunities to improve conversion, where shoppers linger but don’t purchase. Likewise, combining video analytics of traffic entering the store with shelf sensing of the rate at which refrigerated goods are being picked up provides a more accurate forecast of staffing needs.

The business value of sensor fusion can be staggering – our studies show that a 1,500 store big box chain could save up to $100 million per year in cashier cost, at the same time as reducing checkout wait times by up to half – in fact, we predict that IoE could ultimately end up eliminating the checkout line. IoE also helps with the stubborn problem of on-shelf availability, where the largest retailers can lose more than $1 billion annually.

But that’s not all – sensor fusion is already being used to evaluate campaign effectiveness, optimize merchandising, and help suppliers and partners become the captains in their categories, as well as to reduce shrink and improve shopper and employee safety.

Please join us to learn more on Sept. 25 during my 45-minute webcast being held at 12:00 noon ET/9:00 am PT. It’s called “Why You Need Sensor Fusion in Your 2016 Retail Analytics Strategy,” and it’s jointly sponsored by Cisco and our partner RetailPoint, which offers POS solutions. I’ll speak for just half an hour about IoE in action in retail and the technologies enabling it, from video (the “supersensor”) to wearables to precision location and the single pane of glass for retail – the ultimate view of your business. Then we’ll spend 15-20 minutes in open discussion on how sensor fusion can help your store take the next step. Please register today!

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The Importance of Video Security That Scales

David WachtfogelBy David Wachtfogel, Director, Service Provider Video Security, Cisco

This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment!

How did we get this far? Not long ago, service provider video distribution was simple: Service providers distributed the content they purchased from video programmers, over the networks they managed, to set-top boxes they also managed. (Ah, life was so much simpler then!)

And while this simplicity limited our viewing experience to a big screen at home, it was reasonably sufficient — because at the time, the big screen was pretty much the only screen we watched. Such end-to-end, managed environments simplified operations, and made it easier to protect the video service from piracy.


Family watching TV

Then came the emergence of broadband connectivity, and the Read More »

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IBC 2015: The State of the State of DevOps and the Video Business

JT TaylorBy JT Taylor, Senior Manager, Service Provider Video Solutions Marketing, Cisco

There comes a point in every industry where the evolution of how things get done changes. First there was manual cotton picking, then there was the cotton gin. First there were custom builds, then there were assembly lines. No matter the deliverable, we ultimately get things done better, and more efficiently.

Today’s industrialization chapter, especially as it relates to getting things done better, faster, and more efficiently in video delivery, is equal parts automation, and DevOps — the blending of the people who do development, and the people who keep the machines running, in operations.

For lots of us, DevOps is a relatively new ideology, even though Read More »

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Cisco Partner Weekly Rewind – September 11, 2015


Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Verizon Partners with Cisco to Launch SD-WAN Managed Service

Verizon outlined plans on Tuesday to offer a Managed WAN service based on Cisco’s software-defined infrastructure.  Verizon is the first carrier to do so on Cisco’s platform.

The partnership is a big step in Verizon’s march toward fifth-generation, or 5G, wireless technology.  Cisco’s SVP, Kelly Ahuja, has more on what this means for the future.

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

Good Reads

Read More »

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Cloud is Transforming TV: Cisco Is Transforming Cloud TV Delivery

Screen Shot 2015-09-09 at 11.38.40 AMBy Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco

By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion by 2020 (!) — a shift that represents a huge opportunity for service providers.

To meet this opportunity, service providers – and their partners, like us – need to think differently about how services are delivered. We need to give customers what they want – fast and easy access to the shows they love, when they want them on all the screens they want to use. Plus we need to move fast Read More »

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