As an omnichannel retailer, you are probably offering your products to shoppers both online and in brick-and-mortar stores. And, like most retailers, you are no doubt collecting online data and running detailed website analytics that help you track preferred products, pricing, shopper behavior, ratings, and so on.
But are you able to gather these same detailed metrics in your physical store, telling you why shoppers choose your store over your competitor’s? How to create a better experience on the floor? Or optimize staffing? Most importantly, are they helping you increase sales?
Until now, the answer to these questions has been “No,” simply because the technologies to gather such metrics weren’t available. It hasn’t been until now, the era of the Internet of Everything, when edge computing is available to gather and analyze the data that gives you a 360-degree view of your store.
Studies show that in-store analytics is a key area of innovation, which may allow retailers to gain up to 11 percent in value. Today’s in-store analytics tools should be able to do three things:
- Integrate data from multiple services
- Automate data collection processes
- Analyze data to identify actionable insights
With these capabilities available, you can use the power of your investments in mobile technology, social media, and in-store applications to collect – and understand – more and more customer information.
Join us for an hour on Tuesday, July 14 at 10:00 am PT/1:00 pm ET for a webcast on “How to Make Your Data Meaningful: New Strategies for Improving In-Store Shopping Experiences and Retail Operations.” This free one-hour session will discuss:
- Which in-store metrics generate real-time recommendations to boost operational efficiency
- How analytics can help you offer hyper-relevant shopper experiences and forge enduring customer relationships
- Use cases that demonstrate the outcomes of connecting data to decision making
Register Today. We’ll see you there!
Tags: analytics, BigData, Cisco, data, Dianne Lamendola, Internet of Everything, internet of things, operations, retail, shopper, shopping
Every July, we celebrate on the 4th to commemorate the Continental Congress’ approval of the Declaration of Independence. This year, the patriotic occasion reminded me of an event held last month when, together with United States Congresswoman Jackie Speier and the president of Sonim Technologies, Bob Plaschke, I announced a partnership with Sonim for the digital transformation of the communications systems supporting the U.S. Army training center in Fort Irwin (California).
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Tags: army, Cisco, communications, connected experience, digital, instant connect, Internet of Everything, IoE, transformation
Guest Blog and Interview by Anuja Singh
Welcome to our July edition of the monthly CEWN segment about role models. We all make resolutions and set goals to improve ourselves– but somewhere along the way, life interrupts our plans, we find ourselves juggling different priorities and invariably things get dropped. What you will find in this segment are experiences of some ordinary people who went on to achieve extraordinary results. Everyone featured in this series has faced challenges and opportunities that the rest of us can identify with. Let’s draw inspiration from the choices they made and aspire to the outcomes they created.
Millie is the Program Manager for the Cisco NYC Customer Experience Center.
Cisco Empowered Women’s Network (CEWN): Millie – I was fortunate to hear you tell your story, and it gave me goose bumps. Can you please share some of the early influences that shaped your life’s journey? Read More »
Tags: Carpe Diem, CEWN, Cisco, Cisco Empowered Women's Network, everyday heroes, role models
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
By now I’m sure you’ve seen the news that Bruce Klein is leaving Cisco and his role as senior vice president of the Worldwide Partner Organization, and we are welcoming Wendy Bahr into the role, effective July 27. I hope you’ll join me in congratulating Wendy and thanking Bruce for his tremendous leadership during the past three years. We wish him all the best in his next adventure!
I have had the pleasure of working with both of these leaders here at Cisco, and while I’m certainly sad to see Bruce leave, I know Wendy will be a great leader for Cisco’s Partner Organization. She backed that up in an exclusive Q&A with CRN this week. If you want a glimpse at what’s at the top of Wendy’s mind as she takes over the Cisco Worldwide Partner Organization, be sure to read the CRN interview.
Boost your video sales with Cisco’s summer incentives
The show must go on of course, and Richard McLeod had a great blog earlier this week about how partners can boost sales with several incentives available to them right now. Richard touched on VIP, TMP and the Not for Resale program, and he pointed out specifically where video ties into those programs. Want some tips on maximizing your video sales for the next few weeks? Check out Richard’s blog. Read More »
Tags: Bruce Klein, Cisco, collaboration, crn, Microsoft, partner, Weekly Rewind, Wendy Bahr
This week I had a great opportunity to participate in the first ever Tech on Deck with Robert Scoble and Scott Jordan.
Tech on Deck is being broadcast from SCOTTeVEST’s headquarters in Ketchum, Idaho, which happens to be a mile away from Sun Valley where the annual Allen & Co. Conference is taking place. This event boasts an impressive list of the who’s who in technology and media so Robert and Scott thought what better time to do a live broadcast exploring many different topics ranging from technology, to startups, to music and more. We provided the video collaboration and wireless network technology to help make Robert and Scott’s vision become reality.
During our discussion, we talked about what I am doing at Cisco, our vision for collaboration and dug deep into video and a hot new category called business messaging, Cisco Spark and our cloud platform. I am glad to have supported this inaugural event and check out the full interview here.
Broadcast live streaming video on Ustream
Congratulations to the entire Tech on Deck team for a successful event!
For more information, visit:
Tags: Cisco, Cisco Spark, collaboration, meraki, teck on deck, TWiST, video collaboration, wireless