Cisco Blogs


Cisco Blog > Partner

Digital Marketing Makes the Marketers of the Future, the Marketers of Today

I might have wrapped up my blog series on the marketers of the future back in October, but digital marketing is hotter than ever. We’ve only just begun to explore the frontier of digital marketing and it continues to drive innovation in the marketing space. With that in mind, I wanted to spend a little time with you before we really get ramped up for this year’s Marketing Velocity event to talk about how digital marketing has changed the traditional marketing landscape, and a little about what has changed since last year’s event in Chicago.

Before we start, however, if you want a refresher on all the super heroes we discussed at last year’s Marketing Velocity, just review my blogs on each here:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Marketing in the past

I’m sure many of us remember marketing before the Internet; marketing before smartphones; marketing before apps of any sort! Now, with the ever increasing pace of change we are seeing in all technology, marketers have adapted and evolved to take advantage. Read More »

Tags: , , , ,

The Advice Advantage: How Banks Can Close the ‘Value Gap’ and Regain Customer Trust

Today’s banking consumers are used to experiences that reflect their likes, dislikes, past histories, and even their future plans. But not always from their banks. These kinds of interactions are more common when buying an online book, streaming a movie, or planning a vacation. Despite numerous omnichannel initiatives, many banks continue to lag in providing contextual, relevant, and convenient experiences to their customers. And while many customers yearn for personalized financial guidance, a Cisco survey of 7,200 smartphone users and bank customers in 12 countries found that for too many bank customers, the choice is between no advice, or what they perceive to be generic advice delivered inconveniently.

As a result, bank customers often try to attain their most important financial goals on their own, via “friends” on social media, or from non-traditional providers of financial services. Moreover, since the financial crisis of 2007-2008, banks’ brand equity has fallen. Read More »

Tags: , , , , , , , , , , , ,

Off the Shelf and into Production – grow your lifecycle services business now!

There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.

Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!

There are a lot of reasons why this is important – but here are my top three: Read More »

Tags: , , , , , , , ,

Intelligent Cybersecurity

I recently received notice from my bank that they were changing my bank card number — again — due to suspicious activity on my account. This is the third such notification received in the past twelve months! Although it is an annoyance and a bit inconvenient, I do appreciate the bank’s attempt to protect my financial data. Moreover, it represents a much larger problem than mine but a major concern for businesses the world over. It is just one example of the pervasive issue of data security and attests to the sad fact that we are living in a time with a very dynamic threat landscape.

It is estimated that the annual cost of cyber-crime to the global economy ranges from $375 billion to as much as $575 billion, according to a 2014 study by the Center for Strategic and International Studies. In addition, the study reports that as many as 350,000 jobs in the US and EMEAR are lost because of malicious online activity.

In PricewaterhouseCooper’s 17th Annual Global CEO Survey, half the top execs surveyed expressed concern about cyber threats to their organization. Their concern is certainly warranted, as Cisco’s 2014 Mid-Year Security Report disclosed that 100 percent of networks analyzed showed traffic going to sites hosting malware. This is a very expensive problem. According to the Ponemon Institute, the cost of an organizational data breach in the U.S. averages $5.85 million (up from $5.4 million in 2013). It not only affects a business financially but corrodes consumer confidence as well. Read More »

Tags: , , , ,

Show off your innovation with the Business Outcomes Contest

In today’s ever-connected, IoT world, innovation is the key to success.

In fact, that’s exactly why Cisco has been developing Internet of Everything Innovation Centers around the world. These centers encourage IoE innovation and development, bringing together customers, industry partners, startups, government organizations and universities to catalyze this ongoing innovation. It’s also why we continue to enrich our Solution Partner Program.

As part of Cisco’s ongoing dedication to enabling and promoting innovation, we’re looking to highlight those partners whose solutions are transforming customers’ business. We want to share your great innovation stories, but not just share them, celebrate them.

We’ll be doing this through our new Business Outcomes Contest, designed to showcase and reward the great strides our solution partners are making.

Learn more about the Cisco Solution Partner Program Business Outcomes Contest, and in my video below:

Read More »

Tags: , , , ,