In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
One of the best times I always have at Cisco Live involves getting to play ‘TV Anchor’ for the various live shows we stream. Well the Cisco TV team lets us use their equipment to do a live version of TechWiseTV each afternoon as well. Now honestly, I do plan these out…a little. But our day three show is generally a ‘hey…what do we WANT to do” kind of show. Planning for day 3 simply involved asking Jimmy Ray and Tina what they wanted. We had TWO wireless cameras this year to play with so it felt like we could do a little more. As for me (with input from the hillbilly of course), we wanted to take advantage of Wireless Stew’s presence and get him up to tell his story…so that is how we started.
Stewart Gouman’s is a fantastic fan of the show, running his wireless consultancy and very informative blog from the Great White North. He has sought us out in just a few visits over the years stopping by the studio in San Jose or catching us while at Cisco Live when we all end up in the same place. Watch the show and get his career and community advice.
As the world has moved to a cloud-based IT model, the rules of the game have changed. This has led to a different way of thinking for CIOs and IT managers. Let’s face it, an IT manager doesn’t wake up and say, “I have to buy some virtualization today,” or “I have to buy a Disaster Recovery as a Service offering.” Rather there is a comprehensive adoption lifecycle that IT managers must go through as they determine what services they need and how to migrate these services to cloud. Within certain phases of the lifecycle, partners have sizable revenue opportunities, especially before and after the service selection phase.
Phase One: Business Model Evaluation
It starts with business drivers. Prospective cloud customers must determine what business model changes are required, the lines of business requirements that need to be considered, and what organizational changes may be necessary. Evaluating these business and financial aspects are key to consider in their cloud migration plan. Partners must help the customer determine what is most important in making their journey to cloud and how to build a practice around that initial phase of the cloud adoption lifecycle. Partners’ consulting services should focus on a cloud business case justification that helps their customer understand the project plan and investment, with a 3-5 year plan and the ROI/business benefits of moving to cloud.
After going through a business case evaluation of cloud, customers must also consider their infrastructure requirements. The infrastructure assessment should answer questions such as: how will cloud impact fixed facilities? What will it do to mobile users? What is the knowledge level of the business stakeholders on the applications that move across the organization? What applications need to be enabled on the network?
In order to recognize the total cost of ownership (TCO) benefits of cloud, customers must rationalize and understand the type of workloads that need to move to public, private , or hybrid clouds, and what the network needs to look like to support those applications. This is a ripe area for partners to generate revenues through formal cloud infrastructure assessments. Read More »
Over the past 10 years, the consumption of technology has become more accessible than ever. The workspace has shifted from being heavily reliant on the fax machine to now allowing people to be in different parts of the world, yet flawlessly connected to their company’s network.
The result of these technological advancements – such as the growth of mobility, cloud and big data – is the evolution of the Next Generation Workforce, which has immense opportunities for businesses and interested candidates.
For example, considering that 74% of millennials want flexible work schedules, the Next Generation Workforce will seek remote collaboration more than ever before. Companies that will succeed at recruiting and retaining these candidates will be those that practice flexibility through the use of technology, while simultaneously showing employees that the work they are doing is both impactful and valuable.
However, as the Next Generation Workforce evolves, there are certain challenges businesses must overcome to successfully excite and attract top talent. Here’s a closer look at those challenges – especially for those in the midmarket industries – and what they can do today to remain competitive and innovative in a rapidly changing landscape. Read More »
The ability of companies to innovate is more important than ever. To respond rapidly to evolving business trends, or change the way they interact with customers, companies need a powerful platform for innovation that can analyze huge data volumes to identify new customer patterns, adapt quickly to new market opportunities and adjust their business processes to maximize growth and profitability.
But how easy is this to do? What do you need to do to adapt to new business models and react to changing market opportunities?
Hear how Cisco, eBay and Adobe are fundamentally changing their customer interactions to capture business opportunities.
Find out more and join us for a Webinar on Thursday, July 17, to hear how these leading companies are using SAP HANA to change the way they do business.
-Bob Parker, IDC Group Vice president, on rapidly changing business landscapes in the digital world
-How Cisco is using the power of SAP HANA on Cisco UCS to transform sales forecasting and streamline business processes
-How eBay leverages predictive analytics to power their early signal detection system for sellers and buyers
-How Adobe delivers superior customer experience in real-time on any device by leveraging data from multiple sources.