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Securing Mobile Data in the Event of Device Loss or Theft

September 4, 2014 at 6:00 am PST

As a business or technical leader, you know you need to protect your company in a rapidly evolving mobile ecosystem. However, threats are not always obvious. As malware and attacks become more sophisticated over time, business decision makers must work with technical decision makers to navigate security threats in a mobile world.

This blog series, authored by Kathy Trahan, will explore the topic of enterprise mobility security from a situational level and provide insight into what leaders can do now to mitigate risk. To read the first post focused on securing device freedom, click here. The second post, available here, focused on the risks that come with mobile connections. Kathy’s third post outlined three top considerations leaders must consider when examining their current mobile data security plan. The fourth post in this series highlights how security compliance is necessary for real-time mobile data access. – Bret Hartman, Chief Technology Officer (CTO) for Cisco’s Security Technology Group

Many of us have experienced that panicked “oh no!” moment when we’ve misplaced a mobile device or worse, found out it was stolen. The stakes are raised even higher when a lost or stolen device is company issued, or a personal device an employee uses for business purposes and contains sensitive data.

According to a recent report, more than 3.1 million smart phones were stolen just in America last year alone. This same report revealed that 34% of people took no security measures at all to protect sensitive information – not even a simple four-digit password. 51% of end users use their smartphone to perform daily business activities.

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Show Me the Retail Data

retailSuccess in retail often comes down to a counting game.  How many people pass by your store?  How many come inside?   How long do they stay?  And most importantly how many ultimately buy?

Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone.  As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.

With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.

  • Who?
    Who is passing by the store versus coming in?  Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors.  Presence Analytics provides simple, quick reports on retail conversion metrics.   You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.

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Introducing New Computing Platforms for the Internet of Everything

There will be fifty billion things connected to the Internet by 2020. Untold new and valuable connections will be formed as people, processes, data and things connect and create the next wave of the Internet that we call the Internet of Everything.

Our ability to realize the $19 trillion of economic potential inherent in that Internet of Everything will be dependent on the applications that facilitate business transactions; enable partners and suppliers to interact; transform how users share, learn and buy; and deliver analytics derived from all of these connections.

The ability of organizations to seize the opportunity of the Internet of Everything will be determined by how well CIOs embrace new models of I.T.   The performance and security of these critical applications will be determined by how well the I.T. industry rises to the challenge of delivering new forms of I.T. infrastructure.

Today is a big day for Cisco as we rise to that challenge for delivering FAST IT.

I’m excited to announce that today marks the beginning of the next wave of innovation for the Cisco Unified Computing System.

Five years ago, we delivered Cisco Unified Computing System, a groundbreaking architecture designed for virtualization, automation and orchestration that uniquely addressed the needs of customers embarking on the journey to data center virtualization and cloud.

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Partners Win Big with Cisco UCS Grand Slam

Cisco has done it again – with the latest Cisco Unified Computing System (UCS) launch, Cisco continues to build upon a successful platform while opening new market and business growth opportunities for our partners, and providing a means to address a larger portion of customers’ computing needs. Today, Cisco announced the largest portfolio expansion for Cisco UCS since the launch of the product five years ago. The new platforms will propel partners to a new level in driving customers’ business outcomes.

This is not just another product launch though. The new lineup allows our partners to provide technology solutions that transform how customers deliver IT – across all market segments and with positive and sustained impact to their business.  Here’s what’s new on the product side:

  • UCS Mini provides the full power of Cisco Unified Computing in a smaller, all-in-one solution that is simple, easy to manage, yet expandable.
  • UCS M-Series Modular Servers for Online Content Providers and Cloud Service Providers and for distributed applications in Industrial High Performance Computing (HPC) and Enterprise Grid.
  • Cisco UCS C3160 Rack Server is a modular, capacity-optimized solution ideal for distributed data analytics, unstructured data repositories and media streaming and transcoding.
  • Cisco M4 Generation UCS Rack and Blade Servers are armed with the latest processing power providing increased performance, efficiency and computing density.

With these introductions, Cisco continues to lead the industry with a unified, application-centric approach to computing, but you’re probably already asking, “What does that mean for me?” Well, we are always looking to expand the market for our partners and these additions to the UCS portfolio provide some pretty nice angles to you when you step into the room with customers. Read More »

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Accelerate Sales with Marketing Velocity Social Media Resources

At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.

The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.

At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »

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