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A Broad Partner Ecosystem is Pivotal To Delivering the Total Customer Experience

Many highly successful companies have a common characteristic- their customer care strategy is supportive of, and in alignment with, their corporate brand strategy, often driving to provide a consistent customer care experience, irrespective of the channel used for customer engagement.

Customers’ expectations and demands are growing and changing rapidly. Customers today are different from yesterday. They want to be helped quickly, efficiently, and on their terms. Businesses must learn to successfully deliver against these customer expectations.

Cisco’s broad partner ecosystem plays a pivotal role in helping businesses achieve these desired outcomes. This includes delighting their customers, and winning (and keeping) new business. Cisco collaborates every day with hundreds of established partners who have a wealth of experience and expertise in the customer care industry and our solutions. As trusted advisors, Cisco’s channel partners are positioned to deliver unique value-add services.

Along with our partners, Cisco makes tremendous investments in our partner ecosystem and our shared momentum continues to build. We recently hosted Cisco Customer Collaboration Sales Summits in the Americas and in Europe, bringing together over a thousand partners, developers, and Cisco sales experts to learn and share best practices. Read More »

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Build your Ark – prepare for the GPU VDI flood!

Its been 9 months since we first discussed VDI 2.0 and the evolution of how and why GPU is becoming a necessary piece of a modern VDI environment. If you missed that blog, have a look here to catch up on this exciting transition. There have been many confirmations of this shift over the last several months but none as exciting or enabling as the early access program for vSphere 6 and VMware’s first stab at NVIDIA GRID vGPU. As a refresher, GRID vGPU is what many would consider the “Holy Grail” of GPU and the primary purpose of the NVIDIA GRID vGPU technology. By physically partitioning the GRID cards, you get the best of scalability and performance without the overhead of technology like vSGA or the limited scale of pass through GPU’s.

As you probably know, Citrix XenServer and XenDesktop have supported vGPU for a little over a year. It was amazing to see staunch vSphere environments start to implement XenServer just to get access to the benefits of GRID vGPU. This appears to have caught VMware a little off guard as they are typically the first to enter new innovative spaces with the vSphere hypervisor. As a result of Citrix beating VMware to the punch on GRID vGPU, work on GRID vGPU shot to the top of priorities at VMware. Who wins in this punch/counter punch contest of GRID vGPU? WE ALL WIN! Competition drives innovation and in this case, very timely innovation.

So lets talk about the early access program for vSphere! Oh… I almost forgot – the restrictions on the early access program prevent discussion outside the people that are part of the early access program. So unfortunately there isn’t much we can discuss specifically about the program, but we can discuss its inevitable impact. vSphere is the leading hypervisor, NVIDIA is the leading GPU enabler for VDI and Cisco is the leading enterprise compute platform that just launched the C240 M4 with the latest Intel Haswell E5-2600 v3 series processors. NVIDIA‘s GTC (GPU Technology Conference) is March 17-20 and VMware is indicating that vSphere 6 should be available around then. You couple all of this with some exciting things that Cisco is working on relative to Compute and GPU’s (maybe an announcement at GTC.. J )… the perfect storm is brewing for sure. Learn more about NVIDIA GRID vGPU here:  http://www.nvidia.com/object/virtual-gpus.html

 

 

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Cisco Partner Weekly Rewind – December 24, 2014

December 24, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

As we wind down 2014 I am preparing to spend some down time with friends and family over the next several days. Since the holiday season is upon us, we will all be taking a break from the Partner Blog starting tomorrow. We will return on January 5.

In the meantime, as always, you can reach out to me directly with comments or questions. I hope each of you are looking forward to some rest and relaxation these next several days. I will see you again in 2015!

Off the Top

Pete Wareham was on hand this week to talk about the latest specializations available from Cisco. The Service Provider Technology Specializations really help partners capture new opportunities and Pete explained just how they do that for you.

Want the full update on these four new specializations? Check out Pete’s blog and let us know what you think.

Don’t Waste Time on Winless Opportunities

Karin Surber continued her excellent sales series with an entry this week on how not to suffer from “cannon fodder syndrome.” Want to know just what that means? Well Karin can explain what it means, why you don’t want it to happen to you and just how you can avoid it. Read Karin’s blog and give your feedback and stories. We welcome your input. Read More »

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Are you wasting your time on winless opportunities? How to avoid the Cannon Fodder Syndrome

During military battles, where one side of combatants is severely outnumbered by the other, it’s not uncommon to find a strategy called cannon fodder leveraged by the underdogs. Cannon fodder refers to poorly armed, poorly trained, and ill-equipped soldiers on the front lines who are sent in a charging attack designed to overwhelm defenders with numbers rather than superior strategy. It’s understood that the cannon fodder soldiers will most likely perish in an effort to exhaust the other side’s ammunition and manpower so that underdog’s soldiers at the rear have a chance to win the battle.

In the sales world, we see the cannon fodder scenario happening all the time.  A customer puts a project out to bid in an effort to evaluate different proposals and select the best choice. It’s not uncommon, however, that the customer already knows what solution they are going to select BEFORE the project is put out to bid and is only going through the bid process due to company policy.  This means that you could be spending enormous amounts of time and energy putting together proposals that have no chance of being considered. You are just cannon fodder to the customer – expendable resources that are just going through the motions to appease company management. Read More »

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Why Upgrade to MDS 9700

MDS 9500 family has supported customers for more than a decade helping them  through FC speed transitions from 1G, 2G, 4G, 8G and 8G advanced without forklift upgrades. But as we look in the future the MDS 9700 makes more sense for a lot of data center designs.  Top four reasons for customers to upgrade are

  1. End of Support Milestones
  2. Storage Consolidation
  3. Improved Capabilities
  4. Foundation for Future Growth

So lets look at each in some detail.

  1. End of Support Milestones

MDS 4G parts are going End of Support on Feb 28th 2015. Impacted part numbers are DS-X9112, DS-X9124, DS-X9148. You can use the MDS 9500 Advance 8G Cards or MDS 9700 based design. Few advantages MDS 9700 offers over any other existing options are

a. Investment Protection -- For any new Data Center design based on MDS 9700 will have much longer life than MDS 9500 product family. This will avoid EOL concerns or upgrades in near future. Thus any MDS 9700 based design will provide strong investment protection and will also ensure that the architecture is relevant for evolving data center needs for more than a decade.

b. EOL Planning -- With MDS 9700 based design you control when you need to add any additional blades but with MDS 9500, you will have to either fill up the chassis within 6 months (End of life announcement to End of Sales) or leave the slots empty forever after End of Sale date.

c. Simplify Design - MDS 9700 will allow single skew, S/W version, consistent design across the whole fabric which will simplify the management. MDS 9700 massive performance allows for consolidation and thus reducing footprint and management burden.

d. Rich Feature Set - Finally as we will see later MDS provides host of features and capabilities above and beyond MDS 9500 and that enhancement list will continue to grow.

 Tech Refresh Example v1

  1. Storage Consolidation

MDS 9700 provides unprecedented consolidation compared to the existing solutions in the industry. As an example with MDS 9710 customers can use the 16G Line Rate ports to support massively virtualized workload and consolidate the server install base. Secondly with 9148S as Top of Rack switch and MDS 9700 at Core, you can design massively scalable networks supporting consistent latency and 16G throughput independent of the number of links and traffic profile and will allow customers to Scale Up or Scale Out much more easily than legacy based designs or any other architecture in the industry.

Moreover as shown in figure above for customers with MDS 9500 based designs MDS 9710 offers higher number of line rate ports in smaller footprint and much more economical way to design SANs. It also enables consolidation with higher performance as well as much higher availability.

Small SANs to Large SAN Design v1

 

  1. Improved Capabilities

MDS 9700 design provides more enhanced capabilities above and beyond MDS 9500 and many more capabilities will be added in future. Some examples that are top of mind are detailed below

Availability: MDS 9700 based design improves the reliability due to enhancements on many fronts as well as simplifying the overall architecture and management.

    • MDS 9710 introduced host of features to improve reliability like industry’s first N+1 Fabric redundancy, smaller failure domains and hardware based slow drain detection and recovery.
    • Its well understood that reliability of any network comes from proper design, regular maintenance and support. It is imperative that Data Center is on the recommended releases and supported hardware. As an example data center outage where there are unsupported hardware or software version failure are exponentially more catastrophic as the time to fix those issues means new procurement and live insertion with no change management window. Cost of an outage in an Data Center is extremely high so it is important to keep the fabric upgraded and on the latest release with all supported components. Thus for new designs it makes sense that it is based on the latest MDS 9700 directors, as an example, rather than MDS 9513 Gen-2 line cards because they will fall of the support on Feb 28, 2015. Also a lot of times having different versions of the hardware and different software versions add complexity to the maintenance and upkeep and thus has a direct impact on the availability of the network as well as operational complexity.

Throughput:

With massive amounts of virtualization the user impact is much higher for any downtime or even performance degradation. Similarly with the data center consolidation and higher speeds available in the edge to core connectivity more and more host edge ports are connected through the same core switches and thus higher number of apps are dependent on consistent end to end performance to provide reliable user experience. MDS 9700 provides industries highest performance with 24Tbps switching capability. The Director class switch is based on Crossbar architecture with Central Arbitration and Virtual Output Queuing which ensures consistent line rate 16G throughput independent of the traffic profile with all 384 ports operating at 16G speeds and without using crutches like local switching (muck akin to emulating independent fixed fabric switches within a director), oversubscription (can cause intermittent performance issues) or bandwidth allocation.

Latency:

MDS Directors are store and forward switches this is needed as it makes sure that corrupted frames are not traversing everywhere in the network and end devices don’t waste precious CPU cycles dealing with corrupted traffic. This additional latency hit is OK as it protects end devices and preserves integrity of the whole fabric. Since all the ports are line rate and customers don’t have to use local switching. This again adds a small latency but results in flexible scalable design which is resilient and doesn’t breakdown in future. These 2 basic design requirements result in a latency number that is slightly higher but results in scalable design and guarantees predictable performance in any traffic profile and provides much higher fabric resiliency .

Consistent Latency: For MDS directors latency is same for the 16G flow to when there are 384 16G flows going through the system. Crossbar based switch design, Central arbitration and Virtual Output Queuing guarantees that. Having a variable latency which goes from few us to a high number is extremely dangerous. So first thing you need to make sure is that director could provide consistent and predictable latency.

End to End latency: Performance of any application or solution is dependent on end to end latency. Just focusing on SAN fabric alone is myopic as major portion of the latency is contributed by end devices. As an example spinning targets latency is of the order of ms. In this design few us is orders of magnitude less and hence not even observable. With SSD the latency is of the order of 100 to 200 us. Assuming 150 us the contribution of SAN fabric for edge core is still less than 10%. Majority (90%) of the latency is end devices and saving couple of us in SAN Fabric will hardly impact the overall application performance but the architectural advantage of CRC based error drops and scalable fabric design will make provided reliable operations and scalable design.

Scalability:

For larger Enterprises scalability has been a challenge due to massive amount of host virtualization. As more and more VMs are logging into the fabric the requirement from the fabric to support higher flogins, Zones. Domains is increasing. MDS 9700 has industries highest scalability numbers as its powered by supervisor that has 4 times the memory and compute capability of the predecessor. This translates to support for higher scalability and at the same time provides room for future growth.

MDS 9700 Capabilities v2

Foundation for Future Growth:

MDS 9700 provides a strong foundation to meet the performance and scalability needs for the Data Center requirements but the massive switching capability and compute and memory will cover your needs for more than a decade.

    • It will allow you to go to 32G FC speeds without forklift upgrade or changing Fabric Cards (rather you will need 3 more of the same Fabric card to get line rate throughput through all the 384 ports on MDS 9710 (and 192 on MDS 9706).
    • MDS 9700 allow customers to deploy 10G FCoE solution today and upgrade without forklift upgrade again to 40G FCoE.
    • MDS 9700 is again unique such that customers can mix and match FC and FCoE line cards any way they want without any limitations or constraints.

Most importantly customers don’t have to make FC vs FCoE decision. Whether you want to continue with FC and have plans for 32G FC or beyond or if you are looking to converge two networks into single network tomorrow or few years down the road MDS 9700 will provide consistent capabilities in both architectures.

Foundation for Future Growth v1

In summary SAN Directors are critical element of any Data Center. Going back in time the basic reason for having a separate SAN was to provide unprecedented performance, reliability and high availability. Data Center design architecture has to keep up with the requirements of new generation of application, virtualization of even the highest performance apps like databases, new design requirements introduced by solutions like VDI, ever increasing Solid State drive usage, and device proliferation. At the same time when networks are getting increasingly complex the basic necessity is to simplify the configuration, provisioning, resource management and upkeep. These are exact design paradigms that MDS 9700 is designed to solve more elegantly than any existing solution.

Although I am biased in saying that but it seems that you have voted us with your acceptance. Please see some more details here.

 

 

Live as if you were to die tomorrow. Learn as if you were to live forever.
Mahatma Gandhi

 

 

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