As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Today, I am pleased to announce the launch of Cisco EIR Europe, extending our program to a non-U.S. innovation hub for the first time. Cisco EIR will be located initially in Vienna, where we plan to launch a small cohort of early-stage European startups by January 2015 – to be supported & incubated by Cisco – drawn from across EMEAR. As with Cisco EIR in Silicon Valley, we will look for game-changing entrepreneurs in IoE, security, Big Data/analytics, Smart Cities & other transformational opportunities that are in Cisco’s strategic line of sight. Also as in our Silicon Valley program, the startups will be supported by Cisco engineering & product teams as well as our EMEAR partner ecosystem. The Vienna-based program is intended to serve as the beachhead – our “Phase 1” – for a broader EU-wide footprint for Cisco EIR.
Key to our success is how we leverage the startup ecosystem that already exists in Europe. To this end, starting in Vienna, we have partnered with Pioneers, a leading startup community organization in Europe. More partnerships are in the works.
The Voice of the Partner series is one of my favorite features we run on the Cisco Channels Blog. It’s always interesting to see how partners are implementing our solutions. For example, in this installment I had the opportunity to see how customers are implementing Cisco UCS and seeing real business results.
Since 2000, the Minnesota Wild franchise has excited devoted hockey fans in the Minneapolis-St. Paul area. The owners, Minnesota Sports & Entertainment, also operate a number of additional venues in the area surrounding the arena, including the Xcel Energy Center, Saint Paul RiverCentre convention center and the historic Roy Wilkins auditorium. With numerous entertainment properties to manage, their IT technicians and administrators balance varied and demanding priorities as they manage events ranging from professional symposiums to sporting events.
The corporate IT needs for Minnesota Wild are twofold: ensure hockey fans have top-notch audio and video to enhance the viewing experience and that clients renting out auxiliary facilities have access to the latest technologies needed to impress a range of audiences. Read More »
Back in March, together with our partners, we announced plans to build the world’s largest global Intercloud. We consider this global network of clouds to be the next phase of cloud computing and a key part of the Internet of Everything.
Open and Secure Hybrid Clouds
This energy continues. In the following video, our partners share how they’re integrating our ACI and Intercloud strategies to meet the needs and demands of their customers. I find the diversity of comments and approaches our partners share in the video enlightening. Their projects represent a broad spectrum of technologies, highlighting the breadth of impact that the Intercloud will have on us all. I can see why they are all so excited and why ‘Intercloud’ is fast becoming an industry term.
In my last blog, I established reasons behind today’s need for IT Transformation. We know that CIOs hope to cut their budget in half, but this will be difficult unless they understand their Enterprise Environment, as well as, the management goals that align with their organization’s overall IT transformation efforts. Today we will take a deeper dive into understanding both. Because there is no “one size fits all” way of embarking on an IT Transformation journey, it is important that each organization looking to begin this process makes their own set of assessments, starting with a baseline assessment of their Enterprise Environment: Read More »