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Let’s Kick Off Cisco Partner Summit and Marketing Velocity

MVPS

Cisco Partner Summit and Cisco Marketing Velocity 2015 are coming up fast! The combination of these two events will create an unprecedented opportunity for sales and marketing professionals to interact  in Montreal. I am counting down the days until I can meet with many of you in person. I can’t wait to finally put some faces to the names. I’m also looking forward to reconnecting with several of you who I met at previous partner events.

Let’s kick off both events with some helpful information.

First, I realize not all of you will be able to attend the event in Montreal, so I encourage you to take advantage of Virtual Partner Summit (VPS). This is a fantastic opportunity to watch Cisco executives via live streaming video, learn about new technology solutions, or see what’s new in marketing innovation. Registration opens today.  We don’t want you to miss out!

Let us be your eyes and ears on the ground in Montreal. We’ll have recaps, tweets, and pictures that keep you posted on everything going on during the week. You can always find the latest information at:

For those of you just getting started on Social Media, we want to help. Check out our video tutorial. Let us know if you have additional questions via the comment section below.

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The Center for Digital Business Transformation: Helping Our Customers Thrive in a Digital World

Powerful technology trends including, social, mobile, cloud, and Big Data are converging, creating unprecedented “digital disruption.” We are in a unique period of time where business and technology leaders have the opportunity to create new value and win market share by leveraging the advantages of a hyper-connected world.

Agile competitors with better business models seemingly emerge overnight. Ingrained ways of thinking and working make changing to an innovative culture painfully slow. Needed talent and resources lie outside the four walls of the organization in a wider ecosystem of capabilities. And while technology challenges abound as we confront the future, people and process changes are even more vexing for most organizations.

So how do executives keep their companies from being added to the growing heap of once venerable brands that didn’t transform fast enough?

It’s not easy.

According to Gartner research, by 2020, 75 percent of companies will be a digital business or will be preparing to become one, yet only 30 percent of these efforts will be successful. The number one reason companies fail to transform is because they don’t re-imagine and reinvent the business from top to bottom before they begin.

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Entrepreneurs: Your Invitation to Innovate with Cisco in Europe – Second Season Application Now Open

It was only last November that I wrote about our first Cisco Entrepreneurs in Residence (Cisco EIR) cohort in Europe. I knew then we had started something special – an incubation model that allows Cisco to tap into the immense talent of the European startup community and helps address many of the unique challenges entrepreneurs face in the region. Only a few months into our first European season, our startups have gained significant traction inside Cisco – and are demonstrating potential for strategic relationships and differentiation with us.

With this success in mind, I am pleased to announce we are now accepting applications from startups located in Europe, the Middle East, Africa and Russia (EMEAR) to join our second season cohort in the region. We have partnered with Pioneers once again and are looking forward to announcing the winners on stage at the Pioneers Festival in Vienna in May. Find out more and apply here.

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Enabling “The Easy” Button for Insurance

Nearly a year ago, I wrote a blog titled, “Mayday for Insurance and Financial Services,” where I detailed how next-generation customer experience capabilities, such as virtual interactions between business experts and customers, are transforming business processes – such as the “Mayday” button technology offered on Amazon’s Kindle Fire HDX. The purpose of that blog was to explain virtual interaction capabilities and discuss how they are likely to become integrated into the insurance industry in the near future. So what’s changed? Well, I’ve gone from blogging about the changes to come, to speaking at insurance industry conferences about how virtual transactions are now transforming how the industry does business and how Cisco is helping fuel these virtual interactions.

I attended the Property Insurance Report National Conference, and had many great discussions. The focus of the conference was on ways the property insurance world is changing, through consideration of new ideas and the utilization of new tools being built. It’s widely considered that with the arrival of better information and tools, the most sophisticated insurers will be able to separate themselves from those who don’t take these changes as seriously or employ them as skillfully. Features such as online video sales and support are working in the real world for other industries, so how they can be applied to insurance?

At the conference, I gave a keynote presentation titled, “Omni-Channel for Insurance – Virtual Enhanced Distribution & Service Channels”. The presentation specifically focused on how virtual interactions are transforming the insurance industry and improving customer experiences.

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Context is Everything in Customer Care

“Let’s eat grandma!”
“Let’s eat, grandma!”

Punctuation makes a difference, doesn’t it? So does context.

Photo by Takkk, Wikimedia Commons

Photo by Takkk, Wikimedia Commons

If you’re a basketball fan with March Madness on your mind, “Drive the lane!” might make you think of something a coach yells to his players. On the other hand, if you’re teaching your teenage son to drive, it means something else entirely. Context matters! (By the way, march madness also refers to the breeding season of the European hare; context is a tricky thing.)

What’s one of the most annoying things about calling a contact center? For me, it’s entering my account number to an interactive voice response (IVR) system and then having a customer service agent ask me to repeat it moments later. In his recent blog, Zack Taylor refers to this as a “Do It Again” moment. Come on, people! We put a man on the moon in 1969 (or not, if you’re a conspiracy buff), but we can’t get an IVR system to send account numbers to agents? Actually we can. But most businesses don’t because it’s been too difficult or costly. We’ll get back to that shortly. Read More »

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