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Email Marketing & the Science of Timing

Email marketing continues to be a preferred communication medium in B2B Marketing. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications. I have actually used several of the key takeaways from this data to increase the open and click through rates of external Cisco communications. Use the following data to find the best days and times to maximize open and click through rates for your own communications. 

Data is from the great work done by Dan Zarrella (@danzarrella) and HubSpotDownload detailed slides from the webinar by Dan Zarrella for  a more indepth look at the science of timing for email marketing. Infographic created by KissMetrics.

Download a PDF of this infographic here

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Telepresence Goes Hollywood

Throughout its history, Hollywood has been known for using and featuring some of the most advanced technology in its films. On May 18, Universal Studios’ latest film, Battleship, will be next on the list to showcase how far technology has come – featuring Cisco TelePresence front and center to connect scientists, NASA and the U.S. Air Force when it really matters. Take a look for yourself:
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Cloud: Are You Going to Wonder if You Could Have Had it All?

As I think about cloud, Adele’s Grammy award-winning song  “Rolling in the Deep” comes to mind. Strange flight of fantasy?  I think not.  As the refrain, “you could have had it all,” repeats in my head, I think about how similar cloud is to finding love. Like dating , there are a lot of different approaches to cloud , and it is not always clear what the right one is.  Like romance, cloud is full of fun, promise, and pitfalls. Like a lasting relationship, realizing the promise and avoiding the pitfalls takes a lot of work. But unlike finding one’s soul mate, finding success with cloud can be guaranteed..  You need the right approach, solid planning, and sometimes a little help from your friends.

Cisco’s cloud experts have been working hard to:

  • Leading the market with technology innovations such as the Unified Data Center and Cloud Intelligent Network
  • Creating deep relationships with partners who enable us to provide complete, industry-leading cloud solutions for different cloud approaches
  • Testing our technologies and professional services in our own IT environment and documenting our results

We have seen tremendous benefits, and so have our partners and customers.

 As part of the Cisco’s services organization, I think a lot about what it takes to enable a successful cloud.   And I think about how to have a little fun along the way. One of the fun, free things that I have worked on is the Cloud Profile Tool.  All you need to do is answer 10 quick questions, and you’ll receive a customized report with recommendations to help you get started.  If you like what you see and want to have a deeper, complimentary conversation with Cisco or one of our cloud partners, we’d be glad to set that up.  Try the Cloud Profile Tool in English or in another language and let me know what you think.

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Tweetchat with Cisco: Cloud Strategy Readiness and Economics

May 10, 2012 at 1:15 pm PST

Interop, Citrix Synergy, SAPPHIRE, EMC World .. May is definitely the month of the conferences . What are the common buzzwords for all these shows ? Cloud, Virtualization, Networking.

No surprise :  Enterprises, service providers, small businesses, and governments are looking for cloud solutions to solve some of their biggest business and technology challenges.
A solution to these challenges requires an approach that fully integrates the three pillars of cloud: cloud applications and services, data centers, and networks.

Cisco enables a world of many clouds  by connecting people and organizations within a cloud, between clouds, and beyond the clouds to the end user.

If you attended or plan to attend these shows,  you had or will have the opportunity to listen to Cisco experts and Cisco partners.

But here is an additional opportunity

Pat Adamiak, Senior Director of Cloud Solutions Marketing at Cisco Systems, will be available tomorrow Friday , May 11 from 9 – 10 a.m. PT to discuss trends and opportunities around cloud strategy readiness and economics during an unique Tweetchat *

In this role, Pat has global responsibility for marketing Cisco’s overall cloud solution portfolio, with a particular focus on telecommunications, cable, and media service providers. Pat played a core leadership role in the development and launch of Cisco’s overall CloudVerse strategic framework and offerings and is a frequent spokesperson on cloud.

So join the conversation with @PatAdamiak  on Twitter using the #CiscoCloud hashtag,

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From TelePresence to Collaboration: Cisco Partners Share Their Expertise

May 10, 2012 at 1:09 pm PST

From time to time we like to spotlight our partners and the services they provide. We met some great partners last month at Partner Summit 2012 and asked them to tell us a little bit about their company and the services they offer to partners and customers.

Watch this video to hear from Firefly, PT Multipolar, Providea, IBM, and Leverage Information Systems.

What else did we find out about our partners? Read More »

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