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I’d like a side order of “tweets”, a blog, and a dozen “likes” please.

October 5, 2012 at 9:41 am PST

Like most social media users, I use sites, such as Facebook, LinkedIn, and Blogger, to reach out to family and friends, network with colleagues, and share personal blogs.  These venues make my social conversations both manageable and enjoyable.  However, when I sought to utilize social media as a way to market our department brand, I went from a fast food menu of the big three (Facebook, Twitter, and LinkedIn) to a dizzying array of social media networks from which to select.  Google+, Chimein, Dribbble, Picasa, Pinterest, Digg, and Instagram are just the tip of the iceberg in a sea of social media networks that number in the hundreds.  Add in the many international social media networks found around the world and what were a few simple choices, became an overwhelming social media menu; and new social media networks continue to pop up faster than I could say, “I’ll have fries with that.”

With so many choices, how would I pick and choose the most effective social media networks that would provide the perfect social media options for my branding plan?  After all, part of the “mystique” is the desire to utilize the next social media network de jour.   An impossible task that would have had me spending more time on investigating every social media option rather than actually using available networks productively, so I backed away from the menu and outlined a social media strategy by asking the following questions:

  1. Who was my audience?
  2. What was the purpose of using social media?
  3. How would I dedicate and manage my time resource and stay involved?
  4. Budget – do you have one?

My audience is made up of fast moving and customer driven, professional technical teams who digest information quickly and move on.  Social media is the vehicle that would put the information I need to get into our engineers’ hands at real time speed and with interaction exchange.   I listened to their conversations and identified topics of interest and will present information in an engaging format that will enlist their attention.  Visuals, such as pics and videos, and sound bite titles, such as tweets with links, are most successful for this group.  Additionally, by employing gamification methods as a fun teaching tool, I would build awareness in a group that is often too busy to engage.  Factor in that I had both a finite amount of time I could dedicate to these resources and encourage active participation and no budget, I would have to use free, social media resources and utilize the tools they provide for metrics oversight.

Being able to answer the above questions allowed me to narrow my choices, from the many social media networks available, to purpose-specific and globally popular social media platforms.  With recognized voices such as Pinterest, Twitter, and Facebook, most of my audience was already familiar with these social media networks and would provide an easy learning curve to those who were not.

There are countless social media tools out there and not every tool works best for all business plans.  Define your social media goals and the outcome you want before you begin selecting from the social media menu and if you are still not sure what to do, invest in a social media agency.  They can assist you in defining a social media plan with the outcome you desire.

Resources:

  1. Wikipedia -- http://en.wikipedia.org/wiki/List_of_social_networking_websites
  2. Building a Successful Social Media Program – Cisco Learning Catalog Course

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Unified Data Center IQ :1st week contest ends up today at midnight PST –Time to answer !

October 4, 2012 at 11:21 am PST

 

 

 

 

 

 

The race to win the grand prize  by answering correctly a set questions,  started on Monday with a post on Facebook.com/ciscodc and multiple-choice questions on Cisco Algo Boost Technology and Nexus 3548 .

We have a growing number of participants, but there is still time before midnight PST to answer these easy questions to win the weekly iPad, and pile points (your Unified IQ) to win the grand prize in 6 weeks from now.

If you are still hesitant on how to answer some of the questions (really!) here is a little hint to answer the most difficult:

What type of encapsulation enables Cisco Overlay Transport Virtualization (OTV) to extend Layer 2 over IP-based networks?

Read More »

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Big Data Performance Delivered: Oracle NoSQL Database on Cisco UCS

October 4, 2012 at 8:24 am PST

Last year , Oracle launched Oracle NoSQL to address the need of Big Data and analytics. Since then this commercial grade solution has been deployed on Cisco UCS, taking advantage on the high level of performances, and RAS capabilities of this game changer.

At Oracle OpenWorld, I met both Ashok Joshi , Oracle Senior Director NoSQL Database Development and Raghunath  Nambiar , Cisco Distinguished Engineer  UCS  who had together  a well attended session on Tuesday  to present the powerful combination of NoSQL running on Cisco UCS -- Check below the rich content slide deck .

In this short video, Asho Joshi explained us what are the benefits of a a commercial grade solution, as opposed to an open source, highlighting not only the cost reduction and cost containment, but also the promise of business continuity with multiple data center support, thanks to the computing and networking capabilitie provided by Cisco

At the speaking session, Raghunath  described the huge momentum of Cisco UCS, which is now with close to 16,000 unique customers, present in more than half of all Fortune 500 customers data centers.

Check slide 5 for more details on the growth , and financial results of a platform which benefits today  from over 2600 Channel partners actively selling it .

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Maple Leaf Wi-Fi

I recently returned from meeting with the majority of Canada’s service providers to share the results of our recent Cisco IBSG research, “What Canadians Want from Wi-Fi and Mobile.” Wi-Fi is everywhere in Canada, as exemplified by the photo that I took at Toronto Pearson International Airport.

Our study confirms this, as Canadians seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Parks, bus stops, retail stores, shopping malls, and hospitals top the list of additional locations where Canadians would like to be able to access Wi-Fi.

The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Canadians own an average of 2.4 mobile devices, almost all of which are Wi-Fi-enabled.  Canadians spend an average of 2.8 hours per day using their mobile devices in their homes, compared to only 0.5 hours per day in a typical “mobile” on-the-go world.

The Cisco IBSG study also revealed that mobile users are connecting their devices predominantly via Wi-Fi, including 75 percent of smartphone owners. In fact, on average, smartphone users use Wi-Fi one-third of the time to Read More »

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“Just One Word… Elastic” – Cisco’s Elastic Core

If you saw the title of the blog and thought, The Graduate, pat yourself on the back!

  • Mr. McGuire: “I just want to say one word to you.  Just one word.  Are you listening?  Plastics.” (or in our case, Elastic.)
  • Benjamin: “How exactly do you mean?” (Thanks for asking… let us explain)

Yesterday Surya Panditi, SVP/GM of Cisco’s Service Provide Group discussed the new Cisco Elastic Core solution for the CRS platform.  Faster.  Bigger.  Stronger.  Smarter.  Innovations such as Cisco nLight Technology for 100G bring a Read More »

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