Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
If you’re at all involved or interested in Cisco’s partner marketing efforts, this was your week. Cisco’s seventh Marketing Velocity conference kicked off in Cannes, France, and built momentum over three exciting days of main stage presentations, breakout sessions and networking, as well as a great party or two.
Among the highlights, we’ve recapped the winners of our inaugural Cisco Best Integrated Marketing Campaign Awards, and talked with Cisco Senior Vice President Karen Walker about the shift going on from lead and demand generation to true revenue marketing.
What did partners think of the event? We’ll have lots of wrap-up content to come in the next week, but for now make sure you check out partner perspectives from the first two days of the show below. As a reminder, you can see all of the day-to-day action via our @partnervelocity Twitter handle, too.
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Tags: Cisco, data center, Marketing Velocity, Microsoft, UCS, Weekly Rewind
With the advent of BYOD and the proliferation of mobile applications – it’s become ever important to have visibility into your wireless network using deep packet inspection. By classifying the data flows that go through the wireless LAN, administrators now have visibility into the top users and top applications which are consuming bandwidth on their network. After analyzing this data and armed with visibility into these applications, Cisco AVC allows the administrator to then take action such as prioritize, deprioritize or block on the applications in their network.
Since Cisco has released Application Visibility and Control (AVC) for wireless – our customers and partners have been highly interested in the technology and how it can be put to work for them. Visibility into the applications is made possible on the controller web interface which is useful for diagnosing real-time issues or analyzing short-term application trends. The wireless LAN controller GUI is shown below depicting a network using a variety of applications as identified by AVC.
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Tags: administrator, App, application, apps, AVC, byod, Cisco, control, LAN, network, visibility, wi-fi, wireless, wlan
There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.
This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.
What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.
Watch this video as I share my key takeaways for Cisco partners on revenue marketing.
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Tags: Cannes, Chad Berndtson, Cisco, Karen Walker, Marketing Velocity, partner
Last month, Cisco announced ISR-AX. This new application delivery platform provides granular application visibility, control and optimization, integrated in a single box. ISR-AX helps customers enhance end-user productivity, lower WAN bandwidth costs and simplify IT.
In discussing this new role of the router, application performance management becomes a key component. ISR-AX and AVC (Application Visibility and Control) offers an open platform where we share the network intelligence gathered by Cisco routers with third party tools. CA Technologies and Cisco have been working together towards supporting our mutual customers’ needs for Application and Network Performance Management (APM and NPM) and ensure that users get the highest quality of application experience from anywhere. Read More »
Tags: #CAWorld, Application Experience Router, Application Visibility and Control, AVC, borderless, CA Technologies, CA World, Cisco, ISR G2, ISR-AX, router, waas
Trends like pervasive video and cloud computing are inherently changing the way we collaborate. Increasingly, organizations are looking for ways to enable rich interactions amongst employees, partners and customers.
To address this need, Cisco recently announced the Cisco Desktop Collaborate Experience DX650, an Android based phone that delivers traditional voice functionality, high-definition 1080p video, and many features commonly associated with today’s smartphones straight to the desktop. This new next-generation Cisco IP phone extends the possibilities of desktop collaboration and delivers a reliable and high-quality audio and visual experience.
Snorre Kjesbu, vice president of Cisco Collaboration Endpoints Technology, recently took time out at Enterprise Connect to discuss the DX650. Read his post to hear more on Cisco’s newest endpoint, including what Snorre’s favorite feature is! A New Paradigm for Desktop Collaboration.
Tags: Android, Cisco, collaboration, desktop, ip phone, pervasive video, unified communications, video