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The Next Big Innovation Cycle for Hoteliers

Remember the time when we were trying to figure out exactly what the Internet was? Web pages and dot coms didn’t make complete sense. Wow, how times have changed. Today, our world revolves around the Internet. Most of us connect every day. And now, we are doing more than just connecting.

Our team recently joined other industry experts at HITEC 2013, the world’s largest hospitality technology show. Hot topics discussed at the show included the next generation guest, including BYOC (bring your own content), social media, Wi-Fi services, data security, mobility and more. But one topic stood out among the others – the next big innovation cycle for hoteliers.

So what is the next big innovation cycle for hoteliers?

The one thing about innovation in hotels that stands out to me right now is that it’s almost a constant two-way dialogue between the hotel and guest. When we leverage the network beyond just connecting to the Internet, the possibilities are nearly endless.  This two-way dialogue creates an opportunity to better serve customer needs. And if we pay attention to guests’ dialogue and understand their daily physical and digital habits and desires, there is no more assuming what those needs are. By constantly gathering data to determine future needs, we can create a system that not only is a solution, but can help determine solutions for the future. Read More »

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[Cartoon Catalyst Blog Series] Why deploy Pervasive Wireless for K-12. Who’s doing it and how.

With so many schools looking to integrate various technologies for things like blended & distance learning, increased staff and student collaboration, and mobility options, many are asking “are we sure we have the necessary infrastructure?”. And if they answer yes, will it support the newest technologies, and will it work all the time, every time?

We all know technology-enabled classrooms are becoming necessary for students and teachers living in a network-connected, mobile world.  Luckily, schools can actually reduce operating costs at the same time they are enabling these technologies by providing a wireless network infrastructure. Read More »

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Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

Read More »

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Data Protection Solutions for the Vblock System

Chandra_Jacobs_headshotToday , I met Chandra Jacobs, Product Marketing  at EMC to talk about her experience at Cisco Live 2013 in Florida  and the solutions she presented.

Chandra – Can you introduce yourself ?

I love creative and challenging projects in the emerging technology product space. I have a background in technology, innovation, and product development, especially as applied to web and mobile development, but have recently expanded into content marketing and digital marketing.

In my role in product marketing at EMC, my specialties are Backup and Recovery Solutions for highly virtualized, converged environments (like the VCE Vblock System) as well as  “Cloud Backup as a Service “(BaaS) for Service Providers, Outsourcers, and Systems Integrators. I am active on social media, often tweeting from @EMCBackup as well as @therestlessroad, and write regularly for TheBackupWindow.emc.com, the Backup Recovery Systems Division blog

Sounds that you had a lot of fun at Cisco Live , but you  also have been pretty busy ?

Chandra1Yes ! With over 20,000 show attendees, Cisco Live was  all about the power of networking. I hope you enjoyed the play on words—I particularly think it is clever, considering the theme of the conference as well as the value attendees, partners, and customers get out of interacting and connecting with one another.

Chandra3Representing EMC Backup Recovery Systems here at Cisco Live, I witnessed first-hand exceptional collaboration between EMC partners around booth activity, social media promotion, and product expertise. VCE is the perfect example. In fact I counted up to 4 VCE Vblock Systems on the show floor !
At the EMC booth, the VCE booth, the Cisco Data Center and Cloud booth, the VMware booth !

 

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Not only is that a lot of exposure for a great product, but it also shows the level of commitment and support the partner companies have in making the Vblock System a success.

So in this spirit , how does your team contribute to the success of the Vblock System ?

My team is dedicated to provide the best  Data Protection solutions for the Vblock System, which is built upon a foundation of backup and recovery architected with TLC around leading edge EMC products EMC Avamar and EMC Data Domain systems.

Read More »

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Continuing Our Midmarket Momentum With Partners

Cisco Partner Summit 2013 was an amazing event this year, and as you saw throughout the week, we had lots to tell you about the huge opportunity for partners focused on the midmarket.  Partner participation was excellent both live in Boston and at Virtual Partner Summit. Together with Cisco regional leaders, we engaged with more than 1,100 partners during our VPS Dialog Sessions.

Some of the topics covered during our VPS Dialogs: Grow your Business with Cisco sessions included:

  • Midmarket opportunity: 1.4 million midsize customers, $25 billion in potential product revenue and $30 billion in potential services revenue and how Cisco is helping all of our certified partners capture this  opportunity.
  • Enhanced Training:  New SMB Specialization, SMB University and an updated Smart Business Roadmap
  • New Mobile App: Cisco Engage Mobile App designed especially for Select Partners
  • Business Focused Event Series: An opportunity for hands-on product demos and networking with peers
  • Customer Case Studies: Developed by Cisco to promote our partners successes
  • Meraki Acquisition: New cloud offering available for partners

Participating partners responded very positively to polling questions during the sessions. According to the feedback we received: Read More »

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