Spotting the next innovation that could bring benefits to customers, or that could challenge the continued success of existing products, is a challenge that is front-of-mind for every company.
But keeping a finger on the pulse of every innovation that could bring such a disruption is a daunting prospect. That’s certainly true for Cisco. We are a leader in more than a dozen industry segments. As a result, we have to keep our ear close to the ground in more markets than most.
So how on earth do we do that? In a nutshell: the wisdom of a (very expert) crowd.
Experience suggests that relying on the same people who build products or services to also keep a watchful eye on disruptive innovations that could displace those self-same products can be counterproductive. Accordingly, Cisco assembled a self-nominated team of enthusiasts unaffiliated with any particular function or business unit to take up the challenge of identifying technology developments worldwide.
We call that team and the process that unearths those emerging innovations The Technology Radar.
The Technology Radar is based on the insights of 70+ globally-positioned ‘scouts’. These volunteer scouts (all of them have other full-time jobs at Cisco) have become fundamental to Cisco’s intelligence gathering initiatives. By channeling their passion for emerging technologies, Cisco is identifying opportunities and threats that could impact our business in five, ten or even twenty-five years time.
Because of their insights, our Technology Radar now tracks approximately 90 technologies that help Cisco’s senior engineering and business leaders make informed strategic decisions on everything from product development to acquisitions. For example, it was our Technology Radar scouts who spotted the “Internet of Everything” trend that Dave Evans has been blogging about recently, and “Power-over-Ethernet”, a technology that enables more efficient management and power consumption of electronic devices, long before they became common topics of discussion in the industry.
In capturing the wisdom of the crowd to inform company strategy, the Technology Radar joins other programs like Cisco iPrize, the company’s global innovation contest, and its iZone internal employee ideation site, as examples of Cisco’s ongoing commitment to fostering open and crowd-sourced innovation at the company.
So what are our ingenious Technology Radar scouts talking about right now? We talked to Stephan Monterde, who runs the Cisco Technology Radar program out of Switzerland, to hear about what new developments are bubbling up.
Check out this video interview with Stephan to hear more about emerging technologies, such as the Human Machine Interface.
Cisco’s commitment to its channel partners takes another step forward at the Cisco Asia Pacific, Japan and Greater China (APJC) Partner Led Network 2012 event in Bangkok, Thailand, this week. With over 300 channel partners who focus on the mid-market and small business segments gathering from all around the region, Cisco has made each and everyone of them the focus of attention.
Andrew Sage, vice president for Cisco’s Worldwide Partner Led and Bastiaan Toeset, director of Partner Led for the APJC Partner Business Group, took some time off their preparations for the event to give you a preview of what’s to come.
Look out for more updates on this event on this blog and on twitter at the hash tag #ciscopln2012
As the market leader in Unified Communications, Cisco has a broad customer base, with organizations from the Fortune 500 to small local businesses using our UC portfolio of infrastructure and endpoints. Since we have over 120,000 customers and over 50 Million users across the globe, we wanted to find out more about who these users were and how they use Cisco IP phones on a daily basis. Last week, we launched a Facebook contest asking our Cisco Collaboration fans to submit photos of all the interesting locations where they use their Cisco IP phone, and to tell us how they use them and what benefits they were seeing from their phone.
I’m excited to report that the responses have been fantastic! Cisco users have been enthusiastic with their stories, sharing how Cisco IP Phones complement their workspace, and offer their organization a highly reliable and proven technology that is still very much at the center of facilitating enterprise communication and collaboration. The always-on familiarity of the dial tone, the secure access to directory features and the high quality of the voice and increasingly video interactions are all contributing to these devices being used on a daily basis. Users span all industries and include teleworkers, nurses in a hospital, call center agents and retail store managers, and office workers from different industries, each of whom rely on a high performing, stable solution for their critical communication needs.
What’s your Cisco desk phone story? Become a Cisco Collaboration fan on Facebook and share your story! Read More »
Telepresence is travelling outside of the boardroom and onto the basketball court—not only changing how the NBA conducts business, but also how its fans consume sports information.
Similar to the transformation happening in the workplace, the rise of mobile devices and online access is changing how we experience and interact with sporting events. Attuned to these changes, the NBA is committed to collaboration technologies–like Cisco TelePresence and WebEx–to enable new forms of effectiveness and innovation, while positively transforming the fan experience. And they are making an impact; NBA TV had its highest viewership ever during the 2011-12 season, and NBA.com and its team sites already have more than 140 million video streams this season.
How’d they do it? By providing fans with the best experience possible and creating compelling content. Each week, NBA TV communicates with sports analysts, journalists, experts, and players via telepresence, allowing them to bring fans the latest news and updates from around the league. These video interviews are then loaded to NBA.com for fans to view on demand. Read More »
The Social Innovation Summit takes place this week on December 4 and 5 in Mountain View, California. This annual gathering brings together corporate, investment, government, and nonprofit leaders to explore the strategies and business innovations that are generating social transformation.
At Cisco, we apply the same technology, expertise, and partnerships we use to help our customers to also help transform lives, communities, and the planet. Through the collective power of human and technology networks, we believe we can multiply our impact on some of the world’s most pressing problems — while strengthening our business.
This “shared value” approach is reflected in the Social Innovation Summit, where other corporations, nonprofits, investors, and government agencies will describe how business innovations and creativity are enabling social transformation.