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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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Big Data Top100 List

Updated 3/2/20313

Big Data is quickly becoming a critical priority for enterprises across all verticals.  Yet, there is currently a lack of any means of fair comparability of performance and price-performance of underlying platforms. The Big Data Benchmarking Community established last year to fill this void is announcing the efforts that have been undertaken thus far toward the definition “BigData Top100 List”.

 

 

References:

[1] BigData Top100 List
[2] Setting the Direction for Big Data Benchmark Standards
[3] Press-Release

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Initial impressions of the Cisco Industrial Smart Solution at ARC Forum

In Monday’s blog, Maciej Kranz, Cisco VP/GM for the Connected Industries Group introduced the Cisco Industrial Smart Solution which converges factory automation, control systems and enterprise business systems onto a common, standards-based IP network.

Yesterday, Maciej and many others wrapped up the second of four days at the ARC World Industry Forum, discussing processes and technologies that enable breakthrough performances in industry and infrastructure.

Some Cisco team members shared their perspectives on the Cisco Industrial Smart Solution, how it effects industrial performance, and how it’s being received here at the ARC Forum.

Paul DidierPaul Didier, Solutions Architect, Cisco Connected Industries Group
“IT & OT convergence is helping industrial companies meet the primary business goal of Overall Equipment Effectiveness (OEE). A converged network will allow for faster fixes, better monitoring, and easier access to remote partners, employees and expert resources.  Standardizing on Ethernet enables rapid network deployment and a less expensive total cost of network ownership.

The keynote topic here at the forum was about achieving breakthrough performance.  The Internet of Things (IoT) was recognized as a top trend that’s having positive effects on manufacturing and automation and even on society. The Cisco Industrial Smart Solution enables the IoT so our industrial customers can benefit from those effects.” Read More »

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Thanks to IoE, the Next Decade Looks Positively ‘Nutty’

will.i.am from the Black Eyed Peas gets the Internet of Everything (IoE).

“Everywhere we go in the world, the things that we come across aren’t intelligent. Like this wall that I’m looking at, it’s just separating the room from the other side. In actuality, that wall should be intelligent.”

He goes on to say, “The next 10 years [will be] nuts.” I couldn’t agree more.

Cisco defines IoE as bringing together people, process, data, and things to make networked connections more relevant and valuable than ever before—turning information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries.

To help more people “get it,” I thought it would be useful to provide more detail about each of the components—people, process, data, and things—that make up IoE. Read More »

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New Collaboration Tools and Tips to Help Partners Capture the Midmarket

The midmarket segment (100-1,000 employees) is huge, representing a $7.1 billion opportunity. And we’re here to help you get your fair share.

Midmarket customers have the same collaboration needs as larger enterprises, yet require scalable and tailored IT solutions that allow them to communicate effectively, make decisions faster, and compete in this increasingly global economy. Tapping into this segment can lead to increased sales opportunities, and ultimately, growth for your collaboration practice.

To help you win big in midmarket, Cisco is providing a number of new product, program and partner enablement tool updates designed specifically for this segment.  Cisco continues to invest in programs like Partner Plus, as well as enhanced solutions and services offers to help partners succeed with midmarket customers..

What are the updates and how can it help you get your share of this untapped opportunity?  Read More »

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