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Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.

Social Media Measurement #Ciscosmt Twitter Chat Recap

Social Media Measurement #Ciscosmt Twitter Chat

I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves,  it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.

Key Takeaways

  • Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
  • Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
  • Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
    Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
  • Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
  • Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.

October Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email

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A Brave New World for IT: Internet as WAN

Today’s IT organizations are stuck between a rock and a hard place. Most face an avalanche of new bandwidth requirements hitting their networks, yet too few resources to support the business’ needs.  In 2013, three out of four organizations will not have any additional wide area network (WAN) budget (Nemertes Research). That means 75% of IT teams will not be able to buy more bandwidth to address exponential traffic growth, and will need to re-think their entire approach to the network if they want stay successful.  Treading water will not be an option.

Here is a sampling of the trends that are challenging IT now:


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Ask The Futurist: “How Will Mesh Networking Affect Robotics?”

For as long as I remember, robots have always been cool. Perhaps it’s my passion for all things futuristic, but I don’t think I am alone in saying robots have provided a glimpse of what could be possible. Looking at today’s Internet of Everything (IoE) world, robots have advanced from the 1950s tin wind-up toy robots and the affable C-3P0 and R2-D2 from George Lucas’s Star Wars, to emerging technology that has the potential to improve our lives and increase shared connections.

Today’s “Ask the Futurist” question is focused on how robotic technology and its supporting networks will evolve over time. Here’s the question from William Maguire, a wireless engineer.

Question: “How do you think mesh networking will affect robotics in the next 20 years?”

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Cisco at Interop: John Chambers to Keynote and More


*Note – Skip to the bottom if you aren’t at Interop.  You can register for our online event and participate in the captioning fun*

This week we’re in New York for Interop – one of those fun gatherings of networking folks – and below I’ve outlined some of the events you won’t want to miss:

Tuesday Oct 1

10:00am – 11:00am – Cisco to participate in the Tech Field Day Roundtable!!!1 We’ll be doing a deep-dive on some of our neatest technology and, given the TFD delegates, it should be quite a discussion. You can watch live:  … live-tweeting from @CiscoEnterprise

11:15am – 12:00pm – Faraz Aladin -Director, Technical Marketing- Enterprise Networking – will be giving a talk in the Mobility and BYOD workshop – room 1E08.  @Cisco_Mobility will be live-tweeting.

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Texas Lone Star Network Rolls Out 100G

We talked about Texas Lone Star Network (TLSN) about two years ago when they upgraded their network with Cisco ASR 9000 Series routers. Since then the company, a consortium of 40 Rural Telecommunications Carriers in Texas has expanded quickly, growing from 3000 lit miles of fiber to over 6225 miles and now providing services next door in New Mexico. Their Cisco-based IP and DWDM fiber network offers wavelength, Ethernet, and SONET services to its consortium company members, along with national carriers, wireless providers, regional cable TV operators, colleges and the federal government.


With bandwidth forecasts continuing to expand they’ve recently made the leap to 100G, adding Cisco’s coherent nLightTM 100G technology to their existing ROADM-based network. TLSN installed Cisco 40G in the network two years ago.  For TLSN the ability to easily deploy 100G without the need to re-engineer the network or install new fiber is critical to their business. This will support growing customer demand for multiple 10G service on-demand. One service TLSN offers which they call “TLSN Texas Waves®” bundles multiple 10G or 2.5G optical wavelengths together. This solution has been well received as an ideal alternative to service providers faced with the high cost of a dark fiber IRU, maintenance and DWDM electronics. With the coherent optical upgrade they’re now well positioned to offer 40G and 100G wavelengths. Read More »

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