Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!
Make it easier for executives to learn about social media and get involved in the social stream.
Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.
However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.
Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.
Here are a few additional suggestions when mentoring executives on the topic of social media:
- Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
- Make it personal for them, focusing on their key business and personal interests
- Help executives find their social voices so that they can further build their online reputations
- Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
- Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)
And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.
- Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
- Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
- Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
- Lance Perry, Vice President, IT (@lanceperrycisco)
Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?
We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: #smtraining, B2B, B2C, Cisco, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, training, ustream
Here at Cisco, we believe that Smart Solutions are game changers: a way to start new conversations with your customers and expand your sales. Now is the time to make sure you understand the Smart Solutions conversation so we can build new business opportunities together.
What is a Smart Solution?
The Smart Solutions concept is designed with two goals in mind: first, how do Cisco and our partners make it easier for our customers to achieve their business objectives by leveraging the full breadth of the Cisco portfolio? Second, how will we scale these solutions, especially through a Partner Led approach, where sales and full life cycle support is provided exclusively through partners?
The simple answer is that a Cisco Smart Solution integrates, pre-tests, and validates Cisco products for how they work together. In some cases, these Smart Solutions include third party technology which is also tested as a part of the whole offer. The idea is to include intellectual assets such as design guides, implementation guides, and customer use cases that partners can use to build a practice and accelerate pilot to profit. Cisco includes a full suite of pre-sales tools such as sales enablement and demand generation programs. Soon we will offer customer intelligence, including market insights and information on buying behaviors to help partners prospect and qualify customers.
What does it mean for the partner community? Read More »
Tags: byod, Cisco, partner, remote expert, Smart Solutions, vxi
There’s an increasing drumbeat of news about the “Internet of Everything” (IoE)— the confluence of people, process, data, and things that makes networked connections more relevant and valuable than ever before.
IoE comprises the ubiquitous ways that billions of people and numerous devices on the Internet communicate and report on their status and location. This covers everything from the location of your smartphone, to where a package might be, to the rate of your pulse or your arrival on a street corner, to the condition of a highway.
The Internet of Everything isn’t way off in the future. Today, the number of physical devices connected to the Internet is already six times the number of people on the Internet, even though there are 2 billion of those people. By 2020, there will be 50 billion connected devices.
These devices will come to dominate the “cloud.” Of course, the complexity of a global system that connects all these devices and people is mind-boggling. This global system has the potential for unpredictable and perhaps disastrous behavior. That alone should get the attention of public leaders.
Read More »
Tags: Cisco, cloud, Connected, devices, IBSG, Internet of Everything, Internet of Things (IoT), IoE, local government, state government
As I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors. A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show. You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.
The reality is, our buyers are demanding more and more when it comes to video. It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.
Read More »
Tags: Cisco, collaboration, enterprise connect, pervasive, TelePresence, video, WebEX
This is the fifth in a series of blogs comparing and contrasting the Microsoft and Cisco approaches to providing enterprise collaboration in the post-PC world. The first blog discussed the differences between a purpose-built architecture and a desktop-centric approach that needs third party extensions to make a working enterprise-class system. The second blog discussed how the two companies are approaching the trend towards “Bring your own device” (BYOD) to work. The third blog discussed how the two companies deliver voice and video. The fourth blog examined true cost to deploy. Today’s blog addresses enterprise class support.
These days, workers at enterprise organizations depend on real-time collaboration solutions to get their jobs done. The solutions need to work 24/7, and if something goes wrong, it’s imperative things get fixed fast. In a world where customers view 100% uptime as the only acceptable Service Level Agreement (SLA), solid customer support means everything. While we could all live without email for a day or two, few businesses could function without working telephones for that long, or would trust ‘crossed-fingers’ while the CEO meets with an important customer over a video link.
At Cisco, we feel that support for business critical solutions should not become a guessing game of “who you gonna call”. In fact, we think the right way to handle support is to offer the option of ‘”one-stop” responsibility for the entire system — from the software to the endpoints, switches, gateways, security and compute hardware, and other technologies as required.
After all, given the vast array of offerings today from a multitude of vendors, the chances are slim that the wide range of components used in collaboration will all have the same management interfaces, diagnostic, and testing routines to determine where an issue lies when a problem arises. We also know that even if you are able to track down the root cause of the problem, some third parties may have very limited specialist support staff and escalating issues can be incredibly challenging. We prefer that our customers spend their time driving their business, versus spending countless hours trying to resolve problems where finger pointing is the name of the game.
As my colleague Rowan Trollope blogged recently, we feel Microsoft’s approach is very different. First off, a Microsoft Lync enterprise deployment requires Read More »
Tags: Cisco, collaboration, Microsoft, Microsoft Lync, Technical Assistance Center, Technical Support