Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head spinning yet?
While it may seem overwhelming, indeed these are important questions to ask ourselves as social media becomes even more integrated into the business structure and expands its value even further. While its easy to see the value social media can have for our businesses, brands, and even personal reputations, getting everyone who will be participating in the social stream up-to-speed on policies, best practices, and integrated strategies, can be the biggest challenge!
It helps to take a quick assessment of where we are currently with social media and then build the proper goals, efforts, monitoring, and measurement strategies from there. Here is a quick checklist of questions to ask ourselves:
Does your organization have a social media policy in place and are all employees aware of it?
Are your social media efforts integrated into the overall business or is it used for specific purposes?
Can anyone participate in social media within the organization or is it the responsibility of select roles?
How does your organization monitor social streams? And how are responses handled?
Does your organization have an established measurement strategy? How are benchmarks created and what’s measured?
Are members of management involved in the social streams?
Do you feel your organization is maximizing the use of social media or do you feel there are areas of improvement?
These are just a sampling of questions to ask ourselves as gear up for the year. And though many of these questions are applicable to different types of organizations, the truth is that each organization’s social media needs, structure, and efforts are unique…not to mention their employees’ social media skill sets vary across the spectrum. Some organizations have an established footing in social media while others are in the ramp up phase.
To make these questions easier to answer and to help provide further social media insights, we would like to offer a new training program, open to Cisco customers. Whether organizations are new to social media or have established strategies, this new program offers the opportunity to:
Become more proficient in social media
Empower team members to use social media more effectively
Receive guidance around developing internal training, policies, listening centers, and more
Meet directly with Cisco social media subject matter experts
Get an inside view of Cisco’s social media best practices
Here is a quick snapshot of the complimentary program offering:
Does this sound like a program that could benefit your organization? If so, we invite you to join us in the social conversation. Here is a link to more Cisco Social Media Training Program details. For those that are interested in getting started with customized one-on-one team training sessions, send an email to email@example.com.
I look forward to hearing your feedback to this post and getting the opportunity to work with you through this program!
In the past year, we’ve seen how social, mobile and video have presented new opportunities to deepen the way companies and customers interact for more efficient and intelligent customer care. As we begin 2013, I wanted to offer up a few predictions on how technology innovations will continue to help organizations build strong relationships and better consumer experiences in 2013 and beyond.
This year, mobile and video will come together to simplify customer service interactions– As video is becoming commonplace, we’re seeing companies look for ways to bring in the right customer service expert instantly. Cisco is currently trialing technology to connect consumers with video experts via mobile devices both in-store or on the road. By pulling intuitive information based on location and what detail the customer has recently looked at on the web or mobile device, this technology will route customers to the right expert to help them get the additional detail they need in a simpler and more efficient manner. Imagine, accessing a paint or decorating expert with just one click in the paint aisle at your neighborhood hardware store or even while you’re outside painting your house.
In the next few years, marketing and customer service responsibilities will merge – Consumers are talking about brands all over the web in places like Twitter and Facebook, sites which have over 500 million and one billion active users respectively. Traditionally, social media has been owned by marketing but with people asking service questions in new social channels, companies will need to merge some of these responsibilities between the call center and marketing. Read More »
Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.
Video in the workplace has never been more important. As we continue to use new communication technologies in the office to interact on the job and at home to achieve a greater work life balance, video calling is a large part of our increasingly productive lives. Businesses are improving collaboration between workers, building client relationships, and reducing travel with video calling. In fact, according to Cisco’s most recent VNI study, the global market for business video conferencing will reach $14 billion by 2017.