This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time.
Instead, a smart approach to your implementation is to find the low-hanging fruit – projects that have the highest probability of effectiveness and can be measured against business targets as a whole. Remember that every store has its niche, and one size does not fit all. By achieving rapid successes up front, you gain funding for the next piece of your strategy, building from success to success to achieve omnichannel entry.
For example, some retailers look at how to make it easier for shoppers to buy and return where they want. Stores don’t carry the same selections from region to region, and they need processes and systems to make such an approach successful. The key is inventory management: figuring out how to sell, reorder, and exchange products in stores that also serve as fulfillment centers.
Other retailers focus on building a strong relationship with shoppers through excellent customer service. For example, instead of picking up the red bat phone or having “Customer assistance on Aisle 3” called over the loudspeaker, consumers can contact remote experts on their own mobile device or through a kiosk. Still other stores may put resources into user interfaces, branding, and site useability. These personalized approaches also pay off in better information about the customer, allowing retailers to use video analytics and sensors to get help to the shopper faster.
To help stores define their best path forward, they often make use of “innovation platforms,” systems designed to allow you to quickly set up and try out new merchandising, practices, or seasonal locations. Innovation platforms let you experiment with capabilities that leverage organizational strengths, hitting on the cylinders you want to address. Each success helps build the business justification for the next stage, supported by your cost/benefit analyses, baselines, and measurements.
Let’s talk more about this at the NRF Big Idea Sessions, where I’ll be speaking on Tuesday, Jan. 14, 2:00-3:00 ET, in Room 4. My topic is “Detect, Connect, Engage: Enhance your Customer Experience with Mobility,” and I’ll discuss how to personalize the mobility journey and new strategies for delivering a meaningful customer experience. Visit Cisco’s NRF website to learn more about these very popular seminars. As well, please take time to attend some of the demos in Cisco booth #1954. These include several technologies that fulfill the requirements discussed above.
I’ll see you at NRF!
Tags: Big Idea Sessions, Cisco, customer experience, innovation platforms, mobility, NRF, omnichannel, retail, Rose Depoe, seminar, shopper
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Wow, winter seems to have taken hold early this year. Here in North Carolina, we are certainly seeing colder temperatures than normal this time of year. My dogs certainly seem to appreciate a warm spot on the couch more these past few days.
Even though temps are dropping outside, we are, of course, keeping the fires going here at Cisco. Even as we are heading toward the holiday season where we will all enjoy some time with friends and family, we still have a lot going on for partners. Here’s a little recap of the week!
Off the Top
As part of our Partner Voices series, we like to highlight the successes of our partners using Cisco products and services to solve customer issues. This week, we had the opportunity to speak with MCPc about a recent airport project they completed. Read More »
Tags: Cisco, MCPc, midmarket, partner, partner weekly rewind, Weekly Rewind
In the last chapter of our five part Big Data in Security series, expert Data Scientists Brennan Evans and Mahdi Namazifar join me to discuss their work on a cloud anti-phishing solution.
Phishing is a well-known historical threat. Essentially, it’s social engineering via email and it continues to be effective and potent. What is TRAC currently doing in this space to protect Cisco customers?
Brennan: One of the ways that we have traditionally confronted this threat is through third-party intelligence in the form of data feeds. The problem is that these social engineering attacks have a high time dependency. If we solely rely on feeds, we risk delivering data to our customers that may be stale so that solution isn’t terribly attractive. This complicates another issue with common approaches with a lot of the data sources out there: many attempt to enumerate the solution by listing compromised hosts and in practice each vendor seems to see just a small slice of the problem space, and as I just said, oftentimes it’s too late.
We have invested a lot of time in looking at how to avoid the problem of essentially being an intelligence redistributor and instead look at the problem firsthand using our own rich data sources – both external and internal – and really develop a system that is more flexible, timely, and robust in the types of attacks it can address.
Mahdi: In principle, we have designed and built prototypes around Cisco’s next generation phishing detection solution. To address the requirements for both an effective and efficient phishing detection solution, our design is based on Big Data and machine learning. The Big Data technology allows us to dig into a tremendous amount of data that we have for this problem and extract predictive signals for the phishing problem. Machine learning algorithms, on the other hand, provide the means for using the predictive signals, captured from historical data, to build mathematical models for predicting the probability of a URL or other content being phishing.
Read More »
Tags: analytics, Big Data, Cisco, cloud, database, email, innovation, Intelligence, operations, phishing, security, TRAC, TRAC Big Data Analysis
Editor’s Note: This is a guest post by Joe Rogers, Associate Director of Network Engineering for the University of South Florida (USF). Hear Joe speak about his experiences with next-generation wireless in high density environments on next Tuesday’s webinar: “Migrating Enterprise Networks to 802.11ac” at 10am PST (Dec 17) (Register here)
Joe Rogers is the Associate Director of Network Engineering for the University of South Florida. He is a graduate of USF’s Computer Science and Engineering program and has worked as a network engineer at USF for the past 20 years. He is currently responsible for all aspects of USF’s network which provides connectivity to over 100k devices across three campuses. He’s held a CCIE routing and switching certification since 1999. When not working, he’s an avid mountain biker (if you can call it “mountain” biking when you live in Florida).
Universities face some of the most complex design challenges in wireless networking. Our user population is highly mobile, bandwidth-hungry, and often simultaneously using at least two wireless devices in rooms with hundreds of their classmates. The wireless network isn’t simply a convenience to them. It’s critical to their educational success as many of the students are taking tests or working on assignments across the network.
At the University of South Florida, we support over 20,000 concurrent wireless users on our network of over 4,000 access points. We have more than 90,000 unique devices registered this semester. Our biggest challenge is designing the wireless network for the device densities in our large classrooms and popular study areas. In these locations, we often have a thousand devices in a few hundred square feet of space.
We heavily rely on band select to place as many devices as possible on 5Ghz where more channels are available. Unfortunately many devices such as older tablets and smart phones simply don’t have an 802.11a/n radio. So we must carefully RF engineer the environment with smaller cells to provide the necessary coverage density. Read More »
Tags: 5Ghz, 802.11, 802.11ac, band select, bandwidth, Cisco, college, guest blog, high density, higher education, migrating, network, network engineer, next-generation wireless, rf, Smart phone, student, tablet, university, user population, webinar, wireless
Earlier this week, the IEEE Standards Association (IEEE-SA) announced the winners of the 2013 IEEE-SA Awards to honor standards development contributions. We are pleased to announce that Andrew Myles, Engineering Technical Lead at Cisco has been awarded the IEEE 802 SA International award for his extraordinary contribution to establishing IEEE-SA as a world-class leader in standardization. Andrew has long been involved in IEEE-SA and led a long term initiative (2005-2013) in IEEE 802 to defend and promote IEEE 802 standards globally.
We want to congratulate Andrew on this tremendous recognition. The work of Andrew and others contributors develop and promote high quality, efficient and effective IEEE standards. This enables the Internet and the supporting network components to be the premiere platforms for innovation and borderless commerce they are today. These standards in turn are reflected in our products and solutions for our customers. As we develop technological innovation for our customers, in parallel, we continue to drive global standards deployment. The results are the best innovative solutions that can solve and better our customers’ network environments. Read More »
Tags: 802., Cisco, emerging technology, engineer, IEEE, IEEE-SA, innovation, standard, standardization, technical