By Neeraj Kumar and Kevin Suh, Cisco Consulting Services
The small and medium sized-business (SMB) commercial-services market is important for all types of service providers (SPs). SMBs account for more than half of total U.S. commercial-services spending, according to AMR Research/Gartner. And, the portion of the U.S. SMB commercial-services market that service providers could capture is expected to grow to more than $200 billion by 2015, according to analysis by Cisco Consulting Services (CCS) and industry research analysts.
To capture this opportunity, service providers need a deeper understanding of who the SMB customers are and what they buy, as well as how they purchase these commercial services. To better understand SMBs’ detailed service delivery needs and expectations, Cisco Consulting Services (CCS), surveyed 761 U.S. SMBs with five to 1,000 employees in 2012. The study revealed that although this is a big and complex market, there are specific opportunities for SPs in cloud and advanced services.
Complex, Diverse Market, with Varying Expectations
The SMB market is complex — spanning Read More »
Tags: advanced services, Cisco, Cisco Consulting Services, cloud, commercial services, managed services, Service Provider, small and medium-size business, smb, SP
Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists
The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.
The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:
Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.
Upcoming #Ciscosmt Twitter Chat:
Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?
- Steps to develop a culture of sharing for employees
- Content types that resonate for teams to engage in social sharing
- Biggest challenges that employees face in social participation for the brand
- Recognizing and rewarding teams for participation
- Gamification aspects of sharing strategy
Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!
Cisco Social Media Training Program Opportunity:
If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: #eventprofs, B2B, B2C, Chats, Cisco, ciscosmt, education, event professionals, events, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, training, tweetchats, twitter, ustream
Recently at the Forrester’s Forum for Customer Experience Professionals in New York on June 26, Graham Atkinson, Chief Marketing and Customer Experience Officer at Walgreens, spoke about his work to transform the company from one that traditionally differentiated based on location to one that differentiates based on experience.
As reported in a recent blog by Harley Manning of Forrester, Graham talks about three customer experience initiatives underway, including:
- Delivering the well experience
- Transforming the community pharmacy
- Taking the Walgreens brand to the world
You may have seen a recent Cisco video commercial on the area of customer experience called “Weekend Warrior”:
Here at Cisco, we believe that customer experience is part of the connections made possible by what Cisco describes as the Internet of Everything (IoE).
To further our knowledge in this area, Cisco recently released the Cisco Connected Customer Experience Report focused on the retail shopping experience.
In this report, we discovered that:
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Tags: Cisco, customer experience, customerexperience, retail
Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.
Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.
Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers
Tags: Cisco, Connected, location, location-based, mobile, monetization, Service Provider, service provider wi-fi, services, wi-fi, wifi, wireless
The Internet of Everything is reshaping every aspect of our lives—including how and where we work. Think back to the 1950s, when the telephone was the only connected device in the typical office, and collaboration happened only when coworkers physically walked to a conference room for a face-to-face meeting.
Today, we take for granted an ever-expanding collection of connected devices and collaboration tools that didn’t even exist 10 or 20 years ago—smartphones, tablets, ”smart” white boards, online meetings, web video conferencing, online document sharing, TelePresence, social media—all helping us change the ways we communicate, collaborate, and share.
With the amount of new technical information in the world doubling every two years, the future holds the promise of even greater, faster change. Google Glass is just the beginning of a whole new category of wearable technology that will enable even tighter integration of technology with work and life.
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Tags: Ava 500, Cisco, Dave Evans, DavetheFuturist, future of work, Google Glass, Idea Champions, Internet of Everything, IoE, iRobot, robots, workplace of the future