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How Do You Get Executives Involved in Social Media?

Cisco Social Media Executive Panel Broadcast

4-3-13 Cisco Social Media Executive Panel Broadcast

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula to include each executive into the social stream and as quickly as possible.

Are you finding yourself in the same situation? Know that you are not alone. Much of the research I continue to read indicates that there is a growing interest among executives to use social media, but we still have a ways to go.

To help make it easier, we would like to invite you to a special “Let’s Chat! Social Media Training Program Series” Cisco executive social media panel USTREAM broadcast we are hosting on April 3rd, from 9-9:45am PT. Cisco executives, with social participation ranging from starting out to seasoned, will share their insights. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

In addition to the questions we will ask the executive panelists, we want to open it up to you as well! Do you have questions related to this topic you would like to ask these executives? And are there other areas regarding executives and their social media participation you are interested in learning more about?

Join in the conversation using the #ciscosmt hashtag starting now and during this live broadcast. We’ll do our best to pose your questions to the executive panelists. And follow the #ciscosmt hashtag for more details.

In the meantime, here are some tips to get executives involved in social media. Are there other best practices you find helpful when encouraging executives’ participation in social media?

Getting Buy-In Tips

  • Identify with the executive’s mindset
  • Show the executive the money or bandwidth savings
  • Outline ways to capture metrics
  • Set realistic expectations
  • Develop short- and long-term strategies

Involvement Tips

  • Take small steps, starting out with listening to keywords to get a feel for the conversation
  • Encourage executives to participate in existing social channels to get started, even practicing in internal platforms first
  • Look for ways to make social media use relevant to their business needs and areas of interest
  • Show them examples of other peers that are using social media and its value as well as ways they can incorporate participation into their regular routine
  • Expand awareness around building personal reputations and integrating with business initiatives
  • Help executives participate directly rather than participating for them
  • Provide executive supporting teams with the proper training and resources
  • Monitor participation and offer helpful tips and coaching along the way

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Cisco’s New Small Business Portfolio—Fortifying the Future

Did you know the number of mobile-connected devices has broken the 1 billion mark? We have become more reliant on the Internet to get things done, take care of customers, and expand our businesses. This is a very important topic for partners, including small business partners.

Cisco’s newly expanded small business portfolio can help your customers better address their needs in this increasingly mobile world, where connectivity on a range of mobile devices is crucial. You already know that Cisco helps small businesses perform to their maximum potential through offerings that span security, connectivity, and collaboration. Cisco’s latest offerings continue that story, helping our partners fuel small business success and paving the way for future growth. To learn more about these recent announcements and how you can seize new market opportunities and add value to your customers, check out my recent post on the Small Business blog.

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Cisco’s New Small Business Portfolio—Fortifying the Future

The number of mobile-connected devices has broken the 1 billion mark. That’s not too surprising, given that as we grow more reliant on our devices and mobility, we also become more reliant on the Internet to get things done, take care of customers, and expand our businesses. In fact, we see a future that is defined by what we call the Internet of Everything (IoE), bringing together people, processes, data, and things to make networked connections more relevant and valuable than ever before. Yet Cisco estimates that about 99.4 percent of what could be connected by the Internet is currently unconnected. That’s pretty staggering. Imagine how even a fraction of that could affect your business—by connecting employees when they’re mobile and connecting customers and partners to keep business processes and sales in progress.

Cisco’s latest offerings are designed to capitalize on connectivity, helping to fuel small business success and pave the way for future growth.

Lief Keopsel recently discussed how the growing mobile population calls for a new approach. Cisco’s expanding small business portfolio helps customers find the right technology to meet their evolving needs—such as increasing overall productivity, bolstering responsiveness, and beating the competition. But we haven’t stopped there. We’ve recently added additional routers and wireless access points.

Ultimately, we’re developing a portfolio that helps small businesses perform to their maximum potential through offerings that span security, connectivity, and collaboration.

Security Is a Competitive Advantage
Through all this, whether you’re increasing productivity or enabling collaboration, you really have to keep security at the forefront. It’s what gives you the edge. If you missed the recent blog post featuring David Lawrence from Smart Technology Enablers talking about the Cisco ISA500 Series, please listen in. David describes how the Cisco ISA500 Series helps customers safeguard against outside threats while allowing employees to securely access information remotely.

Connectivity Is Key to Productivity
Check out how our newly launched products deliver greater capabilities with built-in intelligence to provide more options for getting things done and creating a more customer-centric business model, regardless of location.

Collaboration Improves Business Effectiveness
Bringing together people is a key part of our value proposition. We’re helping small businesses respond to customers more quickly and cultivate stronger customer engagement and loyalty. All while lowering the cost of doing business.

We understand that making the right technology decision is critical. And to that point, we’re proud of the recognition we’ve received from Miercom. Linda Beaton’s post on February 8 highlights  a recent study by Miercom. This report favorably compared the Cisco SF500, SG500, and SG500X switches with similar products offered by HP, D-Link, and Netgear.

To learn more about the Cisco Small Business products referenced here, please visit our website. Or to learn more about our Cisco Services, click here. If you’re a Cisco partner, check out our Partner Launch page to help seize new market opportunities and add value to your customers.

How are these changes affecting you? And, how can we help to strengthen our partnership?

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Amp Up Your Collaborative Power With Enhanced Video And Content Quality

We’ve shared with you in previous posts Cisco’s vision on how high-intensity collaboration can transform the meeting experience. With this in mind, we have just released new features and functionality available on the immersive Cisco TelePresence TX Series.  Experience is always top-of-mind with our TelePresence portfolio and the new features include enhanced video and content quality.  Read More »

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Cloupia … More than Just Another Cisco Acquisition [VIDEO]

I have been with Cisco for more than 20 years and have seen incredible growth and change over these two decades – including hundreds of acquisitions that resulted in varying degrees of success for our business. With this recent Cloupia acquisition being strategic to data center management, I thought this would be an opportune time to lend my voice, create a blog, and join the conversation. The increasingly rapid rate of change for data center technology makes this ripe for many interesting blogs, and I hope will spur some commentary from readers. I may have to occasionally throw in some mention of the New York Yankees from time to time – which may also insight some colorful feedback as well.

As we have seen over the past decade, virtualization has transformed the data center as much as any other single technology.  Virtualization has brought flexibility and agility to the data center, while reducing the capital expenses required to stand up and maintain the physical environments. This evolution has transformed the value associated with being able to manage complex data center environments through software.

Virtualization is not a free lunch

However, as is the case with many evolutions, these changes have introduced new challenges for IT. The single largest operational cost of managing data centers today is the cost of management and administration of virtual servers. So in many respects the benefits and capital cost savings of virtualization have placed even greater pressure on the ever shrinking IT operational budget.

Why is this happening if virtualization allows users to manage through flexible software? The cause is that virtual environments and assets need to be connected to the underlying physical devices. Often times as dynamic virtualization environments change rapidly, IT staffs are strained to update and reconfigure the underlying connections to the physical devices.

A single pane of glass to manage both worlds

A differentiated approach to help IT organizations more effectively manage the data center is essential to addressing their challenges, and key to that is how physical and virtual environments must be managed together while always aware of each other’s state.

Just as software controls the virtual environment, it should also be connected to the underlying physical devices and the connectivity to virtual environments. Cisco has transformed the way IT manages the relationship between virtual assets and their underlying physical devices. With software such as UCS Manager and Cloupia, IT can dynamically manage physical and virtual assets from a single pane of glass.

Cloupia is the most recent acquisition for Cisco’s Data Center business and is truly a game changer. As our customers look  to migrate from standalone infrastructure to a virtual world, to private cloud and hybrid cloud , as well as public cloud, this easy-to-deploy infrastructure management  provides provisioning for the physical AND the virtual, across the server, the network, and storage.

Listen to my recent conversation with Dominick Delfino, Sr. Director, leading our Global Data Center Architecture Technology team during Cisco Live Europe in London.

 

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