Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)
Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.
From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG@ChandlerCisco@CiscoSheila and @lanceperrycisco.
For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?
Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
It’s important for executives to show their personalities, projecting something about themselves and being authentic.
Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.
Here are some quotes I especially liked from the panelists:
From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”
For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Andrew Sage, Cisco vice president, Worldwide Partner-Led, has good news for top-performing participants in Partner Plus: you’ll not only be recognized as part of Cisco’s new Winners Circle sales initiative, but you’ll also get to attend a special event at a luxury resort with some of Cisco’s key executives. You heard it right: prime networking, a gorgeous location, and an earnest reward for the hard work that goes into building and executing on Partner Led solutions.
“You leverage the same content the Cisco sales team uses, meaning that partners and the field are on the same page when it comes to the fundamentals of business planning for an account or territory,” Andrew explains. “In turn, you can better manage sales. It’s truly a collaborative learning process that we have seen transform partners from salespeople into more strategic advisors that get at what customers really want and need.”
While some may be wary of the number 13, for 3 Oracle user groups (IOUG, OAUG, Quest Intl.) 13 is a measure of success for their joint (collaborative?) conference “Collaborate”, next week in Denver. Now in its 13th year, the 6000 attendee strong Collaborate is the world’s largest independent Oracle user group gathering. And Cisco, along with our storage partners NetApp and EMC will be there demonstrating a breadth of Oracle infrastructure solutions (check Cisco activities and major speaking sessions here)
In addition, Cisco is the sponsor of both the Women in Technology reception and Women in Technology panel discussion. Cisco CEO John Chambers has made news recently with his women’s initiatives at Cisco, so extending that support at Collaborate 13 is a natural.
Cisco will have a large presence in the Collaborate 13 exhibit hall and will also have multiple conference sessions highlighting how Cisco Unified Computing System has been winning the hearts and minds of Oracle users around the world. Whether the Oracle user wants to “build their own” custom system or buy a preconfigured and fully tested “converged infrastructure” solution, or anything in between, Cisco and its Oracle eco-system partners have an answer.
Here are some examples of customers who deployed Oracle solutions with Cisco Data Center architecture.
We’ve been doing quite a bit of work recently with our strategic partners Intel, NetApp, and Microsoft on Microsoft oriented private cloud solutions. Specifically we’ve been focusing on new innovation going into our joint FlexPod with Microsoft Private Cloud reference architecture.
A great way to learn about these joint development activities is to join in on an upcoming executive roundtable -- Simplifying Your Journey to Private Cloud - on Wednesday, April 17 at 2 p.m. EDT. Leaders from Cisco, Intel®, NetApp, and special guest Microsoft, will examine key areas where businesses can gain the best return and biggest competitive advantage while adopting a private cloud model.
Our expert panel will spotlight the innovative FlexPod with Microsoft Private Cloud, solution through customer results and open dialog, to sharing of essential insights. Please feel free to registerhere for this event.
In November 2012, Cisco Bangalore-based employee Aravind Sitaraman (President – Inclusive Growth) received the prestigious Rajyotsava award for his leadership of Cisco’s Project Samudaya, which helped rebuild 5 villages in the Indian state of Karnataka after catastrophic flooding in 2009. This honor is the highest conferred to civilians by Karnataka’s state government. The award reflects Sitaraman’s deep personal commitment to the well-being of communities in India, as well as his strong alignment with Cisco’s unique method of sincere yet strategic social investment.
Cisco’s corporate social responsibility (CSR) efforts are defined by a simple equation: you + networks = impact multiplied. When the right person meets the right technology, it’s easy to do the math. Indeed, many of Cisco’s CSR efforts begin with grassroots enthusiasm like Aravind’s, which, when combined with Cisco solutions and best practices, can yield an outcome like Project Samudaya: an employee’s authentic, locally attuned passion for change is exponentially multiplied by the company’s resources and expertise.
Aravind Sitaraman receives the prestigious Rajyotsava Award from India’s government.