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B2B Buying is Very Personal

Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s.  New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands.   Really?   Yes, and with the data to back it up:

Research from Google and CEB Marketing Leadership Council

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From Information to Innovation: The New CIO in an Internet of Everything World

In my role at Cisco, I have taken interest in understanding how we, as people, are driving the need for innovative technology to fuel change in our world. As we find new ways to interact as consumers or communicators, we demand that technology keep pace – to be fast and to adapt.  

Today’s Chief Information Officers (CIOs) are well aware of Internet of Everything (IoE) and are already thinking about how connected their unconnected people, processes and things can help them gain efficiencies as well as a competitive edge. Massive shifts in technology and consumption models brought about by cloud, security, mobility and programmable networks are accelerating new markets and new business models. These new models are transforming communication and massively disrupting the role of IT.

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3 Myths of the Cisco Cloud Services Router 1000v

The Cloud Services Router 1000V continues to gain momentum as the virtualized routing and VPN platform for securely connecting your users and branch offices to the cloud. There are a number of public cloud providers offering different levels of functionality at different prices and selecting the right one that meets your needs can be a daunting task. After all, you are placing your most valuable asset, your IT services, in the hands of a third party so selecting the right one is almost like selecting a nanny for your child. Do you go with someone new and dynamic or someone who is more experienced with a good reputation? Beyond selecting a cloud provider you need to think about how to integrate the cloud with your existing network. Some of the questions to consider: Read More »

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There’s No Place Like (a Connected) Home

It doesn’t take long to realize it’s going to be one of those days.

You drag out of bed, bleary-eyed after a bad night’s sleep in a stuffy, overheated room. Desperately in need of a caffeine jolt, you then discover that you’re out of coffee. You turn on the TV but are too harried to take in the morning news. Rushing out of the house, late, you suddenly can’t find your keys. A mad, time-wasting search ensues before you drive off to work, finally. Then, stuck in traffic, your mind begins to fret: Did you turn off the TV? Turn out the lights? Water the plants? Lock the door?

Now, imagine the same morning routine in a home enabled by the Internet of Everything (IoE), the explosion in connectivity that is transforming the world as we know it.

You wake up rested, since the temperature, air quality, and lighting in your bedroom have been carefully synchronized to your sleep patterns. You tap your smartphone to start up the coffee machine and turn on some light morning music. During a short but vigorous pre-breakfast workout, the temperature in your home gym drops automatically. Later, a sensor tells you exactly where you left your car keys the night before, just as a separate prompt informs you that the plants are fine — except for the thirsty hibiscus, which you water on your way out.

You don’t need to lock the house or turn off the appliances; a proximity sensor detects when you leave the house, locks and shuts off everything, and then sends an alert message to your car’s central screen. There’s no traffic, because your (connected) car is managed through the best routes — and finding a (connected) parking space is a breeze. During the morning meeting, the refrigerator tweets from home: milk and coffee are low. But not to worry — it has automatically ordered fresh cartons of your favorite brands from the local retailer.


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Mobility Means New Business Opportunities

We are living in a new mobile world evolved from the convergence of two separate mobile experiences: our cellular (mobile voice) world and our Wi-Fi (mobile data) world.

Bob Friday 1We’ve seen these changes in mobility transform business operations and create new opportunities for businesses like MGM Resorts International in hospitality. The question that now remains is how will your business capitalize on these new opportunities and keep up with the competitors in your vertical?

Developing a comprehensive mobile strategy will be key to staying competitive in this new mobile internet world. It’s an approach that requires more than keeping the lights on or running the business as usual. It’s changing the way we think about mobility and what it can do to transform your business. From leveraging mobility-enabled location-based services to empowering a mobile workforce through BYOD, the right strategy can reap rewards for years to come. Read More »

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