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How Black Arrow, Cisco and Innovid Are Partnering to Advance Advertising at CES 2014

BConrady: Conrad Clemson, VP of business development, Cisco Service Provider Video

Let’s start this blog with this simple observation: TV didn’t kill radio, but it did disrupt how advertising flows. Same for the impact of online media, on print.

And by our reckoning, it’s about to happen again — the diverted flow of advertising resources and revenues away from traditional, big broadcast TV, to online and over-the-top video.

Will TV advertising dominate over other forms of video consumption, for a really, really, really long time? Unquestionably. But increasingly, brands want a mixed media spend, because it gets them greater reach and greater engagement — and that’s what advertising is all about.

Our work to help service providers expand advertising beyond the primary TV screen, to the other screens we’re all watching, is a big part of what we’re demonstrating at this week’s CES, in Vegas. And we’re not going it alone — we’ve strengthened our work with Black Arrow, on ad decisioning, and with Innovid, on multi-screen.

Here’s what you’ll see: Read More »

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Year in Review: Top 10 Mobility Blogs of 2013

Takeaway: The Cisco Enterprise Mobility group has stayed ahead of the competition by staying innovative and cutting edge while delivering quality, high performing products and solutions, while displaying thought leadership on major technological trends such as 802.11ac and location-based services. We use this mobility blog as a platform to deliver information straight to wireless fans and readers. Here are the top 10 most read posts in 2013.

10. Monetize Your WLAN Using Cisco Location Analytics

9.  Cisco Hacks: Notes from the CMX Hackathon

8. Looking Past the Mobile Phone

7. 802.11ac: Is Your Network Ready for Next-Gen Wi-Fi Traffic?

6. Cisco’s New Wall AP Helps Hoteliers Deliver In-Room Wi-Fi Access

5. Client Adoption for 802.11ac Wireless Technology Read More »

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Comment on Der Spiegel articles about NSA TAO Organization (UPDATE 2)

UPDATE 2: On Monday, December 30th, Der Spiegel magazine published additional information about the techniques allegedly used by NSA TAO to infiltrate the technologies of numerous IT companies. As a result of this new information coming to light, the Cisco Product Security Incident Response Team (PSIRT) has opened an investigation. Customers can stay informed of the progress of this investigation via the previously posted Cisco Security Response.

December 29th – An article was published in Der Spiegel today about the alleged capabilities of the United States National Security Agency (NSA) Tailored Access Operations (TAO) organization. The article says that TAO “exploits the technical weaknesses” of Information Technology products from numerous companies, and mentions Cisco. 

We are deeply concerned with anything that may impact the integrity of our products or our customers’ networks and continue to seek additional information.

We are committed to avoiding security issues in our products, and handling issues professionally when they arise. Our Trustworthy Systems initiatives, Cisco Secure Development Lifecycle, Cisco Common Crypto models, and Product Security Incident Response Team (PSIRT) and Vulnerability Disclosure policies are all industry-leading examples of our commitment to our customers. This is central to how we earn and maintain trust.

At this time, we do not know of any new product vulnerabilities, and will continue to pursue all avenues to determine if we need to address any new issues. If we learn of a security weakness in any of our products, we will immediately address it.

As we have stated prior, and communicated to Der Spiegel, we do not work with any government to weaken our products for exploitation, nor to implement any so-called security ‘back doors’ in our products.

UPDATE 1: Customers seeking additional information may refer to the Cisco Security Response.

Additional Resources:

Cisco Trustworthy Systems: http://www.cisco.com/web/solutions/trends/trustworthy_systems/index.html

Cisco Secure Development Lifecycle: http://www.cisco.com/web/about/security/cspo/csdl/index.html

Cisco Security Advisories, Responses and Notices:http://www.cisco.com/en/US/products/products_security_advisories_listing.html

Cisco Security Vulnerability Policy:http://www.cisco.com/web/about/security/psirt/security_vulnerability_policy.html

Cisco Blogs on Security and Cryptography http://blogs.cisco.com/tag/crypto/

 

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Video Changes the Equation

At our recent Collaboration Summit in Boca Raton, I had the opportunity to sit down with some of our customers and talk about how they are incorporating video into their organizations. It’s clear that many of our customers are already seeing the business benefits of video – whether it’s using remote expert services to improve pipeline conversion or launching new services more quickly through video collaboration.

But what if you looked at video not just as a way to help you improve what you are already doing, but as a way to allow you to do things you couldn’t do before? Things that previously were not feasible because of cost, resources, or other perceived barriers?

What if you could offer health services to a segment of the population you could not previously reach?

Read More »

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Looking for Santa? Use Cisco Location-Based Wi-Fi!

As children all around the world are eagerly anticipating Santa’s arrival on Christmas Eve, children in hospitals around the Americas were able to get their wish list in before the big day. This month, Cisco teamed up with several children’s hospitals with a Santa Connection project, which allowed children not well enough to visit Santa onsite to still communicate their wishes to him from their bedside using Cisco video.

I was able to work with one of these hospitals, Johns Hopkins Children’s Center in Baltimore, to augment the Santa Connection experience with a ‘Santa tracking’ app, which allowed children to know how close Santa was to making his virtual appearance to individual rooms in the hospital. An elf traveling ahead of the Santa Video team carried an iPad displaying a live webpage showing the location of the much-anticipated video visit. Here is a screenshot of the app experience:

santa_tracker_2

Utilizing the Connected Mobile Experiences solution, which includes the REST APIs provided by the Mobility Services Engine (MSE), we were able to show the children where the Santa team was in relation to them – with a Santa icon where Santa’s video crew was and a smiley face showing the child’s current location. Read More »

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